FamilyMart, one of Japan’s leading convenience store chains (known locally as “Konbini”), has launched a massive sale to celebrate its 45th anniversary. Starting April 7, 2026, the “Unstoppable Savings 45th Anniversary Grand Thanksgiving” is a highly attractive event being held at stores across Japan.
The highlight of this campaign is the “Buy 1, Get 1 Free” initiative, where purchasing a target product earns you a “Free Exchange Voucher” on your receipt for another item (either the same or a different designated product). Over the course of three weeks, a total of 29 different items will be featured. Let’s dive into the details of these three weeks of incredible value that characterize Japanese Konbini culture.
The Secret Behind FamilyMart’s “Best Little Extra Value”
This campaign is based on FamilyMart’s new slogan, “The Best Challenge.” In an era of rising prices, it reflects the brand’s determination to add “Value” (O-toku) to the daily lives of its customers.
Of particular note is the revival of the “Legendary Combination,” which recorded the highest exchange rate in past campaigns. When you purchase a 500ml (approx. 16.9 fl oz) bottle of the sports drink “Aquarius,” you receive a free voucher for a much larger 950ml (approx. 32.1 fl oz) bottle—an amazing “upsize” phenomenon. This is a quintessential FamilyMart initiative that goes beyond mere convenience to provide a genuine surprise.
【Week 1: April 7 – April 13】Snacks and Cup Noodles Kickoff
The first week features a great selection of snack foods perfect for work breaks, as well as cup noodles, a staple of Japanese lunches.
A Chocolate-Filled Lineup for Week 1
Lotte’s “Pop Joy” series is a major focus. Buying bite-sized chocolates like “Ghana Almond Chocolate” or “Macadamia Nut Chocolate” allows you to exchange them for different flavors such as “Rich Almond” or “Strawberry.”
Additionally, the world-famous “Pringles” potato chips are included. Purchasing classic flavors like “Mild Salt” or “Sour Cream & Onion” will earn you a free voucher for a new flavor.
“Value” Deals on Cup Noodles and Drinks
Don’t miss out on “Cup Noodles” (Instant Noodles), an essential part of lunchtime in Japan. Buying various “Nissin Cup Noodle Big” sizes allows for exchange with various rich ramen flavors from FamilyMart’s private brand, “Famimaru.”
The drink selection is also extensive. Purchasing Suntory “Tennensui” (Natural Mineral Water) gets you a “Yasashii Mugicha” (Barley Tea), while Coca-Cola’s “Ayataka” (Green Tea) and “Sokenbicha” (Blended Tea) are also available for mutual exchange. It’s a great chance to easily try classic Japanese tastes.
【Week 2: April 14 – April 20】Supporting Health-Conscious Choices and Coffee Breaks
The second week introduces health-conscious products and coffee perfect for an afternoon relaxation break.
Selections for Daily Health Habits
The “Chocolate Kouka” (High-Cacao Chocolate) series, popular for its health benefits, will be featured. Purchasing a 72% or 86% cacao pouch earns you a free voucher for the new crunch-type version.
Also included is the “Ippon Manzoku Bar Protein” series, convenient for nutritional supplementation during busy times. By purchasing chocolate or strawberry flavors, you can try different variations like Black or White.
A Robust Lineup of Noodles and Drinks
Popular Vietnamese-style “Pho” (Rice Noodles) and Nissin “Cup Noodles” can be exchanged for traditional Japanese noodle dishes like Udon or Sobat.
For coffee lovers, “GEORGIA” is the top recommendation. Buying “Black” or “Cafe Latte” will result in a free voucher for the same product. In the tea category, “Iyemon” (Green Tea) and “Yuzu Tea” are among the target items.
【Week 3: April 21 – April 27】The Legendary Aquarius Combo Arrives!
The final week, Week 3, features the biggest highlight of the entire campaign.
A Gathering of Popular Japanese Snacks
A wide variety of gummies and candies are available, including “Koala’s March,” a popular Japanese souvenir, and the uniquely textured “Pure Gummy.” Furthermore, the classic Japanese sweets “Kinoko no Yama” (Mushroom Mountain) and “Takenoko no Sato” (Bamboo Shoot Village) are included, showcasing FamilyMart’s playful spirit.
The Mind-Boggling Aquarius Capacity-Up Campaign
The most noteworthy item in Week 3 is Coca-Cola’s sports drink, “Aquarius.” By purchasing just one 500ml (approx. 16.9 fl oz) bottle, you receive a free exchange voucher for a 950ml (approx. 32.1 fl oz) bottle—nearly double the capacity! This deal, which boasted overwhelming popularity in previous campaigns, is the perfect way to prepare for the upcoming hot season.
Other target items include shelf-stable “Source Yakisoba,” protein bars, and “WILKINSON” sparkling water. It’s an excellent opportunity to stock up your pantry.
A “New Konbini Experience” from FamilyMart’s 45th Anniversary
FamilyMart’s 45th Anniversary Festival is a fantastic opportunity to experience the “convenience” and “fun” of Japanese convenience stores. From Week 1 through Week 3, enjoy this “chain of value” at stores across Japan.
Three Tips for Using the Campaign
To make the most of this campaign, please keep the following points in mind:
- Always keep your receipt: The free exchange voucher is printed on the receipt. If you lose it, you cannot receive your item.
- Check the exchange period: Free vouchers are generally valid starting the “following week” from when they were issued. Be careful not to let them expire.
- Choose the correct target products: Some items may be excluded based on size or flavor. Be sure to check the in-store signs (POP) carefully.
Whether you are visiting Japan or living here, be sure to head to your local FamilyMart!
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