Here is a great chance to shop smart and save at FamilyMart, one of Japan’s most popular convenience stores (known locally as “Konbini”). The “Kakkeen! Life Support Discount” has launched, offering regular discounts every Tuesday and Friday on essential daily groceries and convenient frozen foods.
With the cost of living rising in Japan, the ability to get daily staples at lower prices is a huge benefit for shoppers. This campaign is designed to make saving simple—just by visiting the store on specific days. It’s also the perfect opportunity to experience the quality of FamilyMart’s private brand, “Famimaru.”
Tuesdays: Kitchen Staples on Sale! Save 20 Yen on Eggs and Ham
Every Tuesday, popular items found in almost every Japanese refrigerator go on sale. Daily staples like fresh eggs, ham (perfect for lunch boxes), and Natto (fermented soybeans, a staple of the Japanese healthy diet) are discounted by 20 yen (approx. $0.13).
The discount applies to items featuring the “★ (Star) mark” at the top right of the “Famimaru KITCHEN” logo on the package. The selection is broad and even includes milk. Here are some notable products to look out for on Tuesdays.
Rich and Umami Eggs (10-pack)
These are original eggs that FamilyMart provides with confidence in their quality. The chickens are fed a diet including marigold, herbs, and kelp powder, resulting in a rich, savory “umami” flavor. Japanese eggs are known for their exceptionally high quality due to strict quality control.
- Regular Price: 332 yen (358 yen incl. tax / approx. $2.39)
- Discounted Price: 338 yen incl. tax (approx. $2.25)
- Available: Nationwide (excluding Okinawa)
Loin Ham
This loin ham is characterized by its rich aroma from the smoking process. It is highly versatile, whether eaten as is or used as an ingredient in salads and sandwiches. A typical pack is about 41g (approx. 1.4 oz).
- Regular Price: 84 yen (90 yen incl. tax / approx. $0.60)
- Discounted Price: 70 yen incl. tax (approx. $0.47)
- Available: Nationwide (excluding Okinawa)
Domestic Medium-Grain Natto with Bonito and Kelp Umami Sauce
Made with 100% Japanese-grown soybeans, this medium-grain Natto (approx. 45g or 1.6 oz per pack) offers a satisfying texture. The included sauce, flavored with bonito and kelp dashi, brings out the natural sweetness of the beans. Natto is world-renowned as a Japanese traditional superfood.
- Regular Price: 128 yen (138 yen incl. tax / approx. $0.92)
- Discounted Price: 118 yen incl. tax (approx. $0.79)
- Available: Nationwide (excluding Hokkaido, Kyushu, and Okinawa)
Famimaru Fresh Milk (500ml / approx. 16.9 fl oz)
This is pure, additive-free milk that preserves the original richness and flavor of the dairy. The convenient 500ml size is included in the discount, making it a great choice for single-person households.
- Regular Price: 175 yen (189 yen incl. tax / approx. $1.26)
- Discounted Price: 169 yen incl. tax (approx. $1.13)
- Available: Nationwide (excluding Okinawa)
Fridays: Frozen Food Festival! 50 Yen Off for Every 2 Items Purchased
Fridays, just before the weekend, are the best time to stock up on frozen foods. For every two eligible frozen food items you buy, you get 50 yen (approx. $0.33) off the total price.
The more you buy, the more you save: 100 yen off for 4 items, 150 yen off for 6 items, and so on. Japanese frozen foods are highly acclaimed even by international visitors for offering “restaurant-quality” taste just by heating them in a microwave. Items with the “Famimaru KITCHEN” or “Famimaru KITCHEN PREMIUM” logos are eligible.
Note: Frappes, ice, frozen drinks, and ice creams are excluded from this campaign.
Here are some high-quality frozen foods you’ll definitely want to stock up on this Friday.
Fluffy and Melting Takoyaki
Enjoy Japan’s iconic street food, Takoyaki (savory octopus balls), easily at home. The batter is infused with “Aosa” (sea lettuce) for a wonderful aroma, creating a snack that is fluffy on the outside and creamy on the inside. A typical pack is about 190g (approx. 6.7 oz).
- Regular Price: 348 yen (375 yen incl. tax / approx. $2.50)
- Key Feature: Authentic taste with aosa aroma and savory dashi broth.
Large Gyoza with Rich Domestic Pork
These juicy Gyoza (dumplings) are made with domestic Japanese pork, cabbage, and chives. They are generously sized and burst with meat juices. Since they come in a tray, you can microwave them directly, meaning no extra dishes to wash! A typical pack is about 120g (approx. 4.2 oz).
- Regular Price: 368 yen (397 yen incl. tax / approx. $2.65)
- Key Feature: Satisfying size made with carefully selected domestic ingredients.
Taiwan Mazesoba Supervised by Menya Kokoro
Supervised by the famous Japanese restaurant “Menya Kokoro,” this is a rich, brothless noodle dish (approx. 350g or 12.3 oz). The thick noodles are coated in a spicy-savory soy sauce base with hints of mackerel and sardine fish powder. You can adjust the flavor to your liking with the included garlic powder.
- Regular Price: 298 yen (321 yen incl. tax / approx. $2.14)
- Key Feature: Authentic flavor with concentrated fish powder umami.
Easy Microwave Salted Edamame
A classic Japanese snack, Edamame (boiled young soybeans) are grown on contracted farms to ensure maximum flavor and finished with the perfect amount of salt. They are a beloved staple for snacking or as a side dish in Japan. A typical pack is about 120g (approx. 4.2 oz).
- Regular Price: 119 yen (128 yen incl. tax / approx. $0.85)
- Key Feature: Perfect saltiness and extreme convenience without losing flavor.
Enhance Your Life with Smart Shopping! Tips for the Campaign
The “Life Support Discount” is an excellent way to build a sustainable saving habit. By making it a routine—Tuesday for restocking the fridge and Friday for stocking up on weekend frozen meals—you can also reduce impulsive buying.
While this campaign is running at FamilyMart stores nationwide, availability may vary by region or store. Look for the promotional posters in-store and check for the “★ mark” on product packages to enjoy these great deals!
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