Campaigns for popular character goods are launching at “Konbini” (convenience stores) throughout Japan.
Starting from 10:00 AM on April 14, 2026, both 7-Eleven and FamilyMart stores will simultaneously begin distributing original gum caps inspired by Lotte’s famous “Koala’s March” (a long-beloved chocolate snack in Japan).
These gum caps are made of practical silicone and are available as a gift to those who purchase three qualifying Lotte gum products on a first-come, first-served basis.
7-Eleven: Exclusive Collaboration Designs with Sanrio Characters (5 Types)
7-Eleven will feature special designs in a collaboration between Japan’s iconic “Sanrio Characters” and Koala’s March.
Seeing world-famous characters like Hello Kitty together with the Koala’s March character creates a very rare and precious set of items that can only be obtained through this campaign.
Reward Details and How to Get Them
The rewards are “Original Gum Caps” that can be attached to gum bottles or packages. They are both cute and functional, preventing the contents from spilling while you carry them.
- Campaign Period: From Tuesday, April 14, 2026, at 10:00 AM until Monday, April 27 (ends once stock runs out).
- Variations: 5 types in total.
- Quantity: 15 pieces per store (3 of each design).
- Dimensions: Height 44.3 mm (~1.74 in) × Width 37.4 mm (~1.47 in) × Thickness 22.4 mm (~0.88 in).
- Material: Silicone rubber.
The process to get one is very simple. Just select any 3 qualifying gums from the 7-Eleven shelves (you can mix and match) and bring them to the register along with one of your favorite gum caps.
Since these caps are made of silicone, they fit perfectly onto gum containers. They are highly practical as they reduce the risk of the lid opening accidentally inside your bag.
List of Qualifying Products at 7-Eleven
The following Lotte gum products are eligible for the campaign at 7-Eleven. You can choose from a wide lineup, ranging from the standard “XYLITOL” series to the “ACUO” series known for its intense refreshing sensation.
FamilyMart: 8 Unique Designs Capturing the World of “Koala’s March”
FamilyMart will offer an original lineup where you can enjoy the various expressions and poses of the Koala’s March characters.
Unlike the Sanrio collaboration, this lineup focuses on the charm of the snack characters themselves, featuring 8 different designs—a larger selection than 7-Eleven.
Campaign Period and Reward Features
While the start time is the same as 7-Eleven, FamilyMart’s rewards have unique variations and specifications.
- Campaign Period: From Tuesday, April 14, 2026, at 10:00 AM until Monday, April 27 (ends once stock runs out).
- Variations: 8 types in total (including a rare “white” colored koala).
- Dimensions: Approx. Width 37.4 mm (~1.47 in) × Height 51.8 mm (~2.04 in) × Thickness 22.4 mm (~0.88 in).
- Features: Can also be used as a keyring if you attach a ball chain.
A particularly noteworthy point is the inclusion of the “white” koalas among the traditional brown ones. With 8 variations, there is plenty of fun in searching for your favorite pose.
Qualifying Products and Purchase Procedure at FamilyMart
At FamilyMart, you can also receive one reward by purchasing three qualifying gums at the same time.
Please note that the product lineup and pricing may differ slightly from 7-Eleven, so it is recommended to check the in-store “POP” displays beforehand.
The Charm of Silicone Caps: Adding Fun to Daily Life
The gum caps distributed this time are not just attractive character goods but also offer high utility.
The non-slip silicone material makes them useful as stabilizers for gum bottles placed on desks or as a personal marker to identify your own bottle in various daily situations.
For the FamilyMart version, when not in use as a gum cap, you can attach a ball chain to carry it as a keyring. However, it is not recommended to hang it by a chain while it is attached to a bottle, as it may come off and get lost.
Both the Sanrio collaboration at 7-Eleven and the 8-design lineup at FamilyMart are generating a lot of buzz in Japan.
Both stores offer these on a first-come, first-served basis, and the campaign will end as soon as the stock is gone. If you want to get your hands on these limited Japanese items, be sure to visit a convenience store early!
Koala’s March Campaign | Campaigns | FamilyMart 🇯🇵
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