FamilyMart has announced a major collaboration with the hugely popular dance & vocal group “BE:FIRST,” their official Christmas ambassadors for 2025. This winter, special products supervised by the members will be available in stores all across Japan.
Starting sequentially from Tuesday, November 25, 2025, the project will feature a limited-time release of six unique products, including bento boxes and sweets, with ideas contributed by each member of the group. Additionally, to the delight of fans, the campaign will include specially wrapped store locations and a chance to win exclusive merchandise, bringing extra excitement to the Christmas season in Japan.
Each Member’s Personality Shines! A Lineup of Six Collaborative Gourmet Dishes
The centerpiece of this collaboration is undoubtedly the six food items supervised by the members of “BE:FIRST.” Reflecting their individual personalities and tastes, the lineup is incredibly diverse, ranging from hearty meal options to delightful post-meal sweets.
Each product’s packaging is adorned with the official “BE:FIRST” logo, making them instantly recognizable as collaboration items. Furthermore, in-store displays will highlight which member supervised which product and feature their personal recommendations, so be sure to check them out when you visit.
Supervised by SHUNTO: “Salted Green Onion Pork Rib Bowl (with Barley Rice)”
Price: 528 JPY (570 JPY including tax)
Release Date: Tuesday, November 25, 2025
Sales Area: All across Japan
SHUNTO supervised a bento box with an irresistible aroma. Fragrantly grilled pork belly is generously topped with a special salt-based sauce featuring garlic and sesame oil. The use of barley rice is a nice touch for health-conscious consumers. SHUNTO commented, “The name alone sounds delicious. The combination of barley rice, salt sauce, and pickles is the best!” showing absolute confidence in its flavor.
Supervised by LEO: “Ginger and Sesame Scented Mackerel Onigiri”
Price: 184 JPY (198 JPY including tax)
Release Date: Tuesday, December 2, 2025
Sales Area: All across Japan
LEO chose to create an “onigiri (rice ball),” a classic Japanese snack. This onigiri uses mackerel in both the filling and mixed into the rice, ensuring that the rich flavors of mackerel, ginger, and sesame fill your mouth with every bite. LEO stated, “We were particular about the balance between the mackerel’s umami and the rice, and I believe we’ve created a product that everyone will be satisfied with!” This shows the meticulous attention to detail that went into this item.
Supervised by RYUHEI: “Matcha & Mascarpone Crepe”
Price: 276 JPY (298 JPY including tax)
Release Date: Tuesday, December 2, 2025
Sales Area: All across Japan
RYUHEI put a modern twist on the crepe, a staple of Japanese convenience store sweets. A slightly bitter matcha-infused crepe is filled with generous amounts of matcha whipped cream and mascarpone cream. A matcha chocolate sauce adds the final touch, making it an irresistible treat for any matcha lover. RYUHEI praised its exquisite balance, saying, “The combination of matcha and mascarpone is incredibly delicious! It’s not overly sweet and has a genuine, rich matcha flavor.”
Supervised by JUNON: “Fluffy Bombe Cake – Caramel Flavor”
Price: 147 JPY (158 JPY including tax)
Release Date: Tuesday, December 2, 2025
Sales Area: All across Japan (excluding Hokkaido, Okinawa, and TOMONY stores)
JUNON supervised an adorable dome-shaped cake. Two types of caramel cream are sandwiched within a light, fluffy, caramel-flavored cake. Its gentle sweetness makes it a perfect pairing for coffee or tea. JUNON commented, “The fluffy cake is filled with caramel flavor, and its gentle sweetness is just right!”
Supervised by MANATO: “Wiener Sausage Peperoncino Snack”
Price: 260 JPY (280 JPY including tax)
Release Date: Tuesday, December 9, 2025
Sales Area: All across Japan
MANATO supervised a chilled mini-pasta from FamilyMart’s popular “Choi-Deli” series. Based on a peperoncino pasta, it’s topped with wiener sausages and broccoli, with a punch of fried garlic. The “Choi-Deli” series, as its name “a little deli” implies, offers a variety of easy-to-enjoy side dishes. MANATO proposes a new way to enjoy it, saying, “The combination of wiener sausage and garlic is addictive! It’s incredibly delicious even when cold and is great with a salad or as a small side dish.”
Supervised by SOTA: “Abura Soba with Spicy Miso Sauce”
Price: 554 JPY (598 JPY including tax)
Release Date: Tuesday, December 9, 2025
Sales Area: All across Japan
SOTA’s supervised dish is “abura soba” (soupless ramen), a type of ramen served without broth. Chewy, medium-thick noodles are tossed with a special soy-based tare and a savory, spicy miso sauce, a style that’s highly popular, especially among younger people. The aroma of fried onions further stimulates the appetite. SOTA raved about the dish, calling it, “A total winner! It’s a reward-level deliciousness, so I really want people to try it on a day when they’ve worked hard.” It’s a must-try for fans and foodies alike.
A Must-See for Fans! Exclusive Bromides and Special Themed Stores Also Arriving
This collaboration extends far beyond just food. Several other exciting projects are in store that fans won’t want to miss.
Get Original Bromides with Famima Print
The versatile multi-copy machines found in Japanese convenience stores offer a wide range of services, from printing tickets to developing photos. Using one of these services, “Famima Print,” limited-edition “BE:FIRST” original bromides (photographs) will be available for purchase.
The first set features seven different photos—six solo shots and one group shot—all taken with the same theme as the Christmas catalog. A great feature is that you can choose and print your favorite designs.
Product Name: BE:FIRST Christmas Photo
Price: 500 JPY (including tax)
Sales Period: From 10:00 AM on Tuesday, November 25, 2025, to 11:59 PM on Saturday, January 31, 2026
Size: L-size (89×127mm)
BE:FIRST Takes Over FamilyMart! 10 Specially Wrapped Stores Nationwide
During the campaign period, ten selected stores across Japan will be decked out in “BE:FIRST” style. The storefronts will feature giant posters of the members, and the interiors will be specially decorated. Furthermore, the in-store digital signage, “FamilyMartVision,” will broadcast their music videos and exclusive content that can only be seen at these locations.
There’s also a playful touch to the store selection. As a nod to the name “BE:FIRST,” the lineup includes stores with names containing words that mean “number 1,” such as “Ichiban-cho” or “Ichiban-gai.”
Implementation Period: Tuesday, November 25, 2025 – Thursday, December 25, 2025
Store List:
FamilyMart Sapporo Kita 1-jo Higashi 11-chome Store (Sapporo, Hokkaido)
FamilyMart Aobadori Ichibancho Store (Sendai, Miyagi)
FamilyMart Ichibancho Store (Chiyoda-ku, Tokyo)
FamilyMart Nishi-Ikebukuro Ichibangai Store (Toshima-ku, Tokyo)
FamilyMart Shibuya Shobosho-Minami Store (Shibuya-ku, Tokyo)
FamilyMart Atsuta Ichibancho Store (Nagoya, Aichi)
FamilyMart Nakamura Meieki-Higashi Store (Nagoya, Aichi)
FamilyMart K2 Chayamachi-Nishi Store (Osaka, Osaka)
FamilyMart Kamiyacho-Higashi Store (Hiroshima, Hiroshima)
FamilyMart Kego Koen-mae Store (Fukuoka, Fukuoka)
Lottery Campaign Using the “FamiPay” App
A campaign will also be held using FamilyMart’s official app, “FamiPay.” During the campaign period, you can collect stamps by presenting the app and making a purchase of 200 JPY (including tax) or more. The number of stamps collected determines your eligibility for a lottery with fantastic prizes.
Prizes include posters signed by the members and original Christmas-themed stickers. Moreover, purchasing any of the collaboration products mentioned in this article will increase your chances of winning by up to seven times.
https://www.family.co.jp/campaign/spot/2511_famipay-kessai-stamp02_cp.html
Japanese convenience stores offer more than just goods; they provide unique entertainment and fun for customers through campaigns like this one. If you have the chance to visit Japan during this period, be sure to stop by a nearby FamilyMart and experience this special collaboration for yourself.
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