In January 2026, shocking news hit Japan’s entertainment world. FamilyMart, a major Japanese convenience store chain, announced a collaboration campaign with the globally popular action RPG ‘Zenless Zone Zero’.
Japanese convenience stores are not just places to buy groceries and daily necessities. They also serve as information hubs, frequently collaborating with pop culture like anime and games. Here’s an introduction to this special event starting Saturday, January 24, 2026.
A Rare Campaign Limited to Just 5 Days
The standout features of this collaboration are its short duration and the rarity of the prizes.The campaign runs from 8:00 AM on Saturday, January 24, 2026, until 11:59 PM on Wednesday, January 28, 2026. This is an extremely short schedule of just 5 days, including the weekend.
The prize offered is an “Acrylic Stand 2-Piece Set.” The number of winners is limited to just “22 people” nationwide in Japan.Considering the number of FamilyMart users in Japan and the player base of ‘Zenless Zone Zero’, this 22-winner limit represents an extremely narrow gate. It’s truly a platinum ticket-like item, obtainable only by a fortunate few. Winners are scheduled to receive their prizes around early March 2026.
How to Participate Using X (formerly Twitter)
Participation in the campaign uses the social media platform X (formerly Twitter).The steps are simple, but you must follow the rules.
The first step is to follow the official FamilyMart X account: @famima_now🇯🇵. You must continue following this account even after the campaign period ends to receive the winner notification.
The next step is to “Quote Repost” the designated post. This means reposting it with a comment, not just a regular repost.It’s a good idea to include a comment expressing your passion or expectations for the game.
Important notes: If your account is set to “Private,” the organizers cannot view your post, making your entry invalid. Also, if your account is set to not receive Direct Messages (DMs), you won’t receive the winning notification. It is recommended to participate using a public account you normally use.
Rules and Etiquette for Japan Residents Only
This campaign is intended for residents of Japan.Prize shipping is also limited to addresses within Japan. If you live in Japan, you can seize this opportunity.
Furthermore, reselling or transferring prizes is strictly prohibited. Listing them on auction sites is also not permitted. This rule exists to ensure merchandise reaches fans who genuinely love the work. Creating fraudulent accounts or impersonating others is also forbidden and will result in disqualification if discovered.
The Fusion of Daily Life and Entertainment
This collaboration exemplifies how Japanese convenience stores seamlessly blend everyday life with entertainment. While the 22 winners represent a very small number, participating in such an event itself is part of the Japanese pop culture experience.
The campaign begins on January 24th. Game fans residing in Japan should definitely check FamilyMart’s official information. Your usual shopping spot is about to become a slightly more exciting space.
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