Japanese convenience store chain FamilyMart has announced four new products made with carefully selected plant-based ingredients as the seventh installment of its “Blue Green Project,” which aims to meet diverse dietary needs. The new items will be rolled out sequentially starting Tuesday, November 18, 2025, at approximately 16,400 stores across Japan.
This project encourages people to easily make environmentally friendly choices. This time, the lineup is perfect for the colder season, featuring the series’ first-ever ice cream and cup soups.
The “Blue Green Project” began under the supervision of popular brands with the philosophy of “doing good for the Earth, one small step at a time.” While it initially focused on developing eco-friendly cutlery (such as forks and spoons), it expanded into the food sector in 2023 with the concept of “deliciously plant-based.” The project has been gaining attention from health-conscious and environmentally aware consumers.
A key feature of these new products is the relentless pursuit of “deliciousness” that everyone can enjoy, all while using plant-based ingredients. Now, let’s take a closer look at each of the exciting new items.
Plant-Based Almond Milk Bar
Price: 171 JPY (184 JPY with tax)
Release Date: Tuesday, November 18, 2025
Availability: Across Japan
A standout in this lineup is the series’ first ice cream: the “Plant-Based Almond Milk Bar.”
This caramel-flavored ice cream is made with an almond milk base, achieving a rich and satisfying taste that highlights the nuttiness and aroma of almonds without using any animal-derived ingredients like dairy or eggs. It is also free from the eight major allergens.
Crushed almonds are mixed in, adding a delightful textural accent. What’s more, it’s a healthy choice at just 87 kcal. It’s a guilt-free dessert that’s gentle on both your body and mind.
Plant-Based Egg-style Soup
Price: 158 JPY (170 JPY with tax)
Release Date: Tuesday, November 18, 2025
Availability: Across Japan
A plant-based cup soup has also been introduced to warm you up on a cold day. This product was developed to replicate the flavor of FamilyMart’s popular “Egg Soup” but without using any animal-derived ingredients.
The star of this soup is the “egg-drop style” ingredient made from soy milk, which offers a fluffy texture just like real egg. The soup itself is a soy sauce base infused with the umami of kombu (kelp), creating a gentle, comforting flavor that warms both body and soul.
Plant-Based Chocolate Cake
Price: 341 JPY (368 JPY with tax)
Release Date: Tuesday, November 18, 2025
Availability: Across Japan (excluding Okinawa Prefecture)
Also in the lineup is an authentic cup cake that showcases the high quality of Japanese convenience store desserts.
A whipped cream, blended with a plant-based ganache made from ingredients like almond milk, is layered on top of a cocoa sponge made with soy milk. It’s rich yet has a clean aftertaste. A sprinkle of cocoa crumble on top adds a delightful crunchy texture.
Plant-Based Chili Meat Salad Wrap
Price: 369 JPY (398 JPY with tax)
Release Date: Tuesday, November 18, 2025
Availability: Kanto region (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, and Kanagawa Prefectures)
The popular salad wrap, a convenient lunch option, is now available in a plant-based version.
This wrap features a chili sauce made with soy meat, along with plant-based cheese, brown rice, and fresh leafy greens, all wrapped in a tortilla. A zesty salsa sauce with a kick of jalapeño adds a spicy accent that brings all the flavors together.
The products from FamilyMart’s “Blue Green Project” introduced today offer a new dietary choice not just for vegans and vegetarians, but for anyone interested in health and the environment. When you visit Japan, be sure to stop by a nearby FamilyMart to experience these delicious options for yourself.
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