FamilyMart, a leading Japanese convenience store chain (locally known as konbini) with approximately 16,400 stores nationwide, will host a massive collaboration titled “Celebrate the 5th Anniversary of Uma Musume at Famima!” starting sequentially from March 15, 2026 (Sunday). This campaign commemorates the 5th anniversary of the popular game Uma Musume Pretty Derby, featuring “Uma Musume”—characters who inherit the spirits and names of legendary real-life racehorses—vibrantly decorating FamilyMart storefronts.
The lineup includes legendary mares that will thrill any horse racing fan, such as Almond Eye, Still in Love, and Admire Groove. Let’s dive into the details of this limited-time “festival” that fuses Japan’s unique “Konbini culture” with its “Anime and Game culture.”
Recreating the Game’s Charm! Five Specially Crafted Collaboration Products
This collaboration features unique food and drinks that faithfully recreate episodes and items from the game. Developed with the high quality expected of Japanese convenience stores, these items are appealing to both fans and travelers alike.
1. Trecen Academy Honey Bread
This bread recreates a menu item sold at the shop in “Tracen Academy” (Training Center Academy), the setting of the game. It is a familiar item for fans, appearing in training events for the character Tokai Teio.
- Price: 147 yen (158 yen including tax / approx. $1.05 USD)
- Release Date: March 17, 2026 (Tuesday)
- Available Regions: Nationwide Japan (*Specifications and prices differ in Okinawa Prefecture)
This soft and chewy bread is sandwiched with sweet honey jelly and rich margarine.
2. Island Training Log Chocolate Roll Cake
This high-impact roll cake is inspired by the logs used in “Island Training,” which appears in the “Welcome to the Deserted Island” training scenario.
- Price: 181 yen (195 yen including tax / approx. $1.30 USD)
- Release Date: March 17, 2026 (Tuesday)
- Available Regions: Nationwide Japan (*Excluding Hokkaido, TOMONY, and Okinawa Prefecture)
- Note: Limited quantity
The texture of a log is expressed through two colors of sponge cake: chocolate and coffee. It is filled with plenty of chocolate cream containing chocolate chips.
3. Hachime-Drink
“Hachime-Drink,” the iconic beverage favored by Tokai Teio in the series, has finally been commercialized.
- Price: 212 yen (228 yen including tax / approx. $1.52 USD)
- Release Date: March 17, 2026 (Tuesday)
- Available Regions: Nationwide Japan
- Note: Limited quantity; features three different package designs
This drink is characterized by a refreshing taste where the acidity of lemon perfectly matches the sweetness of honey.
4. Uma Musume Pretty Derby Manmaruyaki 3
This sweet is based on the traditional Japanese snack “Imagawayaki” (a grilled cake made of flour batter wrapped around a filling). It features a chewy dough filled with custard cream.
- Price: 232 yen (250 yen including tax / approx. $1.67 USD)
- Release Date: March 17, 2026 (Tuesday)
- Available Regions: Nationwide Japan
- Note: Limited quantity. Features branded character designs (6 types total). Includes one random original sticker (12 types total).
The surface is branded with cute character designs, making it a highly collectible item.
5. Uma Musume Pretty Derby Chips 2 (Lightly Salted)
This is the second installment of the popular series of standard potato chips that come with an Uma Musume collection card.
- Price: 225 yen (247 yen including tax / approx. $1.65 USD)
- Release Date: March 31, 2026 (Tuesday)
- Available Regions: Nationwide Japan
- Note: Limited quantity. 30 different collection cards in total.
With a wide variety of cards, you can enjoy the challenge of collecting your favorite characters.
“Famichiki” Appears In-Game via App Integration!
A stamp campaign will be held using FamilyMart’s official smartphone app, “FamiPay.” Interestingly, FamilyMart’s popular “Famichiki” (fried chicken) will appear as an in-game item that restores a character’s stamina.
Collaboration Product Course
By purchasing eligible collaboration products and collecting stamps, you can receive special rewards.
- Campaign Period: March 17, 2026 (Tuesday) – April 6, 2026 (Monday)
- Main Benefits: Collecting 3 stamps guarantees a serial code that can be exchanged for the in-game item “Famichiki.” There is also a chance to win FamiPay points through a lottery.
Exclusive to Japanese Konbini! First-Come, First-Served Original Merchandise
By purchasing two eligible snacks or soups, you can receive original FamilyMart-exclusive merchandise on the spot. These items feature special illustrations drawn specifically for this campaign.
Vol. 1: Magic Clear Files (4 Types)
Distribution begins on March 15, 2026 (Sunday) at 10:00 AM.
These clear files feature a unique “magic” gimmick where the background changes when paper is inserted. You can create your own custom scenes by changing the background using the print service mentioned later.
Vol. 2: Original Tin Badges (4 Types)
Distribution begins on March 24, 2026 (Tuesday) at 10:00 AM.
Both items are available in limited quantities on a first-come, first-served basis, so we recommend visiting a store early if you want them.
FamiPay Stamp Project (Snack & Soup Course)
By collecting stamps on the app, you can enter a lottery to win special plushies.
The “Chibi-Nui Sitting Mascot 7-Piece Set,” available to those who collect 5 stamps, is a limited edition set that recreates the key visual of this campaign.
[Famimart app Famipay exclusive] Uma Musume stamp (sweets/soup course) | Campaign | FamilyMart🇯🇵
“Famima Print” Service via In-Store Multi-Copy Machines
Using the multi-copy machines installed in FamilyMart stores across Japan, you can easily print limited-edition bromides and other items through the “Famima Print” service.
Uma Musume In-Game Background Illustrations
You can print illustrations of in-game scenes that can be used as backgrounds for the Magic Clear Files.
- Price: 300 yen (tax included / approx. $2.00 USD)
- Period: March 17 – May 31, 2026
Playful Reissue Items
Book covers designed like the “Famichiki Bag,” which became a hot topic in previous campaigns, and successive generations of specially drawn bromides will also be reissued.
- Book Covers: 200 yen – 300 yen (tax included / approx. $1.33 – $2.00 USD)
- Legacy Bromides: 200 yen – 300 yen (tax included / approx. $1.33 – $2.00 USD)
“Ichiban Kuji” with Chances to Win Deluxe Figures
Starting March 21 (Saturday), “Ichiban Kuji”—a character lottery where you are guaranteed to win a prize—will be available at approximately 5,000 stores nationwide.
- Price: 890 yen per draw (tax included / approx. $5.93 USD)
- Featured Items: For the first time in the series, dynamic figures recreating iconic “race scenes” will be available.
Premium Items Exclusive to Online Reservations
In addition to in-store offerings, premium products are available for reservation exclusively through the online shop, “Famima Online.”
Limited Plushie Sets
A set of “Chibi-Nui” (small plushies) based on the special illustrations drawn for this campaign.
Furthermore, a 12-pack set of the potato chips with cards will be sold via lottery, limited to 100 sets, offering plenty of online-exclusive excitement.
For details on https://famima-online.family.co.jp/ 🇯🇵 , please check the official website.
FamilyMart’s Challenge to Deliver “Excitement and Fun”
FamilyMart will celebrate its 45th anniversary in September 2026. Under the new slogan, “The ‘No. 1 Challenge’ to Create Many of Your Favorites,” the company continues to launch initiatives that excite visitors, such as this Uma Musume collaboration.
This opportunity to experience the world of Uma Musume Pretty Derby—a beloved franchise in Japan—through food and merchandise is a perfect chance to see the current state of Japanese pop culture.
Celebrate Uma Musume’s 5th Anniversary at Famima! | Campaigns | FamilyMart 🇯🇵
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