FamilyMart, a Japanese convenience store chain, is bringing back its popular “Famima’s Black ‘Fry’ Day” campaign this year. The unique name is a play on words, combining the global November sales event “Black Friday” with “fry,” a common term for the fried foods popular in Japanese convenience stores.
This campaign is part of FamilyMart’s effort to offer affordable and enjoyable meals, even as prices rise. It will run from Tuesday, November 18, 2025, to Monday, December 1, 2025, at approximately 16,400 FamilyMart stores across Japan.
How the Campaign Works: Buy Fried Food and Get a Coupon!
Next to the cash registers in Japanese convenience stores, it’s common to find a display case of “hot snacks,” which are warm fried foods and side dishes. During this campaign, for every two eligible items you purchase from this selection, a special coupon will be printed on your receipt.
With that coupon, you can purchase one piece of FamilyMart’s signature fried chicken, “Fami-Kara,” for just 10 yen (regularly 100 yen, 108 yen with tax). This is an excellent opportunity to enjoy “karaage” (Japanese fried chicken), an essential part of Japan’s food culture, at a great price.
Receipt Coupon Distribution and Redemption Periods
The campaign is divided into two weeks, each with its own period for coupon issuance and use.
Week 1
Coupons issued: Tuesday, November 18 to Monday, November 24, 2025.
Coupons can be used from 7:00 AM on Tuesday, November 25 to Monday, December 8, 2025.
Week 2
Coupons issued: Tuesday, November 25 to Monday, December 1, 2025.
These coupons can be used from 7:00 AM on Tuesday, December 2 to Monday, December 15, 2025.
Get an Even Better Deal with the “FamiPay” App
Additionally, you can get an even better deal by using FamilyMart’s official smartphone payment app, “FamiPay.”
If you purchase eligible items using “FamiPay” during the campaign period, another coupon to buy “Fami-Kara” for 10 yen will be delivered to your app at a later date (scheduled for Friday, December 12). This is a can’t-miss offer for residents of Japan who use FamiPay.
Introducing “Fami-Kara,” the Fried Chicken You Can Get with Your Coupon
“Fami-Kara,” the star of this campaign, is FamilyMart’s popular signature fried chicken. It comes in three different flavors.
Fami-Kara (Shoyu – Soy Sauce)
Price: 100 yen per piece (108 yen with tax)
This is the classic soy sauce flavor, a staple of Japanese karaage. It boasts one of the largest sizes in Famima’s karaage history, with a thin, crispy coating. The use of rich soy sauce creates a fragrant aroma, depth, and a profound umami flavor. It’s delicious even when cold and pairs perfectly as a side dish with rice, Japan’s staple food.
Fami-Kara (Shio – Salt)
Price: 100 yen per piece (108 yen with tax)
This is another large, satisfying piece of salt-flavored karaage. Different types of salt are used for the coating and the chicken, combined with three kinds of dashi (Japanese soup stock) to accentuate the saltiness. Its simple yet deep flavor makes it a perfect snack to go with alcoholic beverages.
Fami-Kara Mune (Ago-dashi Salt Flavor)
Price: 100 yen per piece (108 yen with tax)
This is a new type of Fami-Kara made with chicken breast. You can enjoy its large, chunky texture and juicy flavor. It’s seasoned with “ago-dashi.” “Ago” is the Japanese word for flying fish, which is known as a high-end ingredient for making an elegant and aromatic dashi stock. This karaage offers a luxurious taste scented with that special dashi.
Please note that this product is not available in Miyazaki, Kagoshima, and Okinawa prefectures.
Japanese convenience stores do more than just sell products; they add a splash of color to daily life with fun seasonal campaigns and authentic-tasting hot snacks like these.
If you have the chance to be in Japan during this period, why not stop by a FamilyMart and experience this unique and budget-friendly “Black ‘Fry’ Day” for yourself?
For more details on the campaign, you can visit https://www.family.co.jp/campaign/spot/2511_blackfried-d_cp.html.
Post a Comment