FamilyMart, one of Japan’s leading convenience stores (known locally as “Konbini”), is launching a new version of its incredibly popular dessert beverage, the “Frappe.” The item receiving a renewal is the “Afternoon Tea Royal Milk Tea Frappe,” which has held the position of the #1 selling frappe for three consecutive years since 2023.
Supervised by the famous Japanese tea brand “Afternoon Tea,” this product will be released simultaneously at FamilyMart stores across Japan starting Tuesday, March 17, 2026. With over 19 million cups sold to date, it has established itself as an immovable hit in Japanese Konbini culture. For this update, the theme is “Enhanced Tea Sensation,” evolving the flavor into an even more authentic experience for tea lovers.
Authentic Aroma and Crunchy Texture! A Luxurious Taste Using Sri Lankan Tea Leaves
The highlight of this renewal is how it maximizes the inherent potential of the tea. The smooth milk tea-flavored shaved ice base generously uses Sri Lankan tea leaves, characterized by their refreshing astringency and rich aroma. This ensures a refined yet powerful tea presence that holds its own against the deep richness of the milk.
Another major draw is the abundance of tea-flavored cookies mixed into the shaved ice. The combination of the cold, smooth frappe with the aromatic and light, crunchy texture unique to baked goods creates a perfect accent. The flavor and texture evolve until the very last sip, providing a sense of satisfaction as if you were experiencing an entire elegant tea time within a single cup.
Amidst the ongoing milk tea boom centered around Japan’s Gen Z, this drink transcends the boundaries of a simple convenience store beverage. It is an “authentic tea menu” item that we confidently recommend to tea fans around the world.
The Commitment of the “Afternoon Tea” Brand and Social Media Buzz
“Afternoon Tea” is a premium lifestyle tea brand that has been loved in Japan for many years. Regarding this renewal, a brand representative commented, “Following the massive response on social media, we focused on achieving a more authentic tea astringency and aroma.”
On Japanese social media, many fans post every year about how they eagerly anticipate the release of this frappe. Even with this renewal, the high-quality finish that only a collaboration with “Afternoon Tea” can provide is already garnering significant attention.
Basic Information and How to Purchase the Renewed Frappe
The frappe is available at FamilyMart stores nationwide (approximately 16,400 locations, excluding Okinawa Prefecture). The basic details are as follows:
- Product Name: Afternoon Tea Royal Milk Tea Frappe
- Price: 360 yen (approx. $2.40 USD, including tax)
- Release Date: Tuesday, March 17, 2026
- Availability: Nationwide in Japan (excluding Okinawa)
- Details: Supervised by the tea brand “Afternoon Tea.” Enjoy the combination of smooth tea ice and tea cookies that add a textural accent.
FamilyMart continues to take on new challenges under its philosophy of “FamilyMart, Where You Are One of the Family.” When you visit Japan, be sure to stop by a local store and enjoy this authentic tea flavor.
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