Great news for fans of Japanese convenience stores, affectionately known as “Konbini”! Starting Tuesday, January 20, 2026, Japan’s 7-Eleven will launch the third installment of its popular “Japan Cross-Country! Local Soup Tour” campaign. This initiative transforms traditional regional dishes from across Japan into soups.This time, “soul foods” from three regions—Fukuoka Prefecture, Aichi Prefecture, and Gunma Prefecture—will be featured. You can enjoy authentic regional Japanese flavors without traveling, simply by visiting your local 7-Eleven.
Japanese convenience store products are renowned for their high quality. These three new items were selected after passionate presentations by regional development teams and intense competition. They are all warming menus perfect for Japan’s cold winter.
The “Local Soup” Project Packed with Developers’ Passion
The defining feature of this project is that it’s not just about launching new products. It tells the story of regional managers across Japan competing to share their hometown flavors nationwide. Selected for the third installment are Fukuoka’s “Hakata Motsunabe,” Aichi’s “Taiwan Ramen,” and Gunma’s “Suiton.” Each developer poured their heart into these products, hoping “this flavor will help you overcome the winter cold.”
Fukuoka’s Nighttime Flavor: Rich Miso-Based Hakata Motsunabe
First up is “Rich Miso-Based Hakata Motsunabe,” a specialty dish from Hakata, Fukuoka Prefecture in the Kyushu region. It’s priced at 358 yen (about $2.40 USD). Motsunabe is a hot pot dish featuring simmered beef offal and vegetables. This product’s signature is its springy beef offal and a broth infused with the sweetness of vegetables.The soup blends three types of miso, including sweet Saikyo miso. One sip will surprise you with its deep, rich flavor.
In addition to beef offal, the ingredients include plenty of traditional vegetables like cabbage, burdock root, and Chinese chives. The condiments provide a nice accent. It’s perfect as a side dish with rice and is also beloved as a satisfying finale after drinking. The fact that such an authentic motsunabe can be easily purchased at a convenience store symbolizes the evolution of Japanese convenience stores.
Enjoying it Healthy Without Noodles: Nagoya’s Famous “Spicy Taiwan Ramen Soup”
Next is the “Spicy Taiwan Ramen Soup,” representing Nagoya City, Aichi Prefecture’s fiery gourmet scene. It costs 328 yen (about $2.20 USD). Though named “Taiwan,” it’s actually a Japanese-originated ramen. The unique feature of this product is that despite its ramen name, it contains no noodles. This is a very welcome consideration for those on a diet or wanting to limit carbs for a late-night snack.
Even without noodles, it delivers ample satisfaction. Its chicken bone broth base is boldly flavored with garlic, ginger, and chili peppers, with the “Spicy Minced Meat” making a strong presence.You can directly savor the stimulating spiciness alongside the crisp texture of garlic chives and bean sprouts. This is an experience made possible precisely because there are no noodles. Of course, you can also enjoy it by adding rice yourself to make it like porridge. It’s a flavor that becomes addictive once you try it.
Nostalgic Japanese Home Cooking: Gunma’s “Mocchiri Suiton”
Lastly, we introduce Gunma Prefecture’s local dish, “Mocchiri Suiton (2 pieces)”.Priced at 358 yen (about $2.40 USD). This dish may not be flashy, but it’s one that makes you feel the essence of Japanese winter most deeply. “Suiton” refers to dumplings made by kneading wheat flour with water. Their chewy, sticky texture gives Japanese people a sense of comfort.
The soup has a gentle flavor, based on miso or soy sauce, with the aroma of bonito and shiitake mushroom dashi. Besides the suiton, it’s generously filled with ingredients like Chinese cabbage, daikon radish, carrots, and chicken. The soup, infused with the umami of vegetables, is gentle on the stomach and soothes the fatigue of busy days. It’s a warm soup, just like something you’d eat at your family home in Japan.
Look for it at 7-Eleven stores nationwide
These three products will be released sequentially at 7-Eleven stores nationwide starting Tuesday, January 20, 2026. Warm soup is especially comforting during the cold season. Experience Fukuoka’s rich depth, Nagoya’s stimulating spiciness, and Gunma’s simple kindness. Enjoy a “culinary journey” through Japan, choosing based on your mood that day. Popular items often sell out by evening, so we recommend purchasing them immediately upon finding them.
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