FamilyMart, one of Japan’s leading “Konbini” (convenience store) chains, will launch a massive collaboration campaign with the globally popular Nintendo Switch™ title Animal Crossing: New Horizons starting March 31, 2026. Leveraging its vast network of approximately 16,400 stores across Japan, the campaign features a wide array of exclusive items perfect for spring outings.
“Convenience Wear” Debuts Animal Crossing Designs
FamilyMart’s original brand “Convenience Wear,” which helped establish the culture of buying high-quality clothing at Japanese convenience stores, is releasing items featuring Animal Crossing designs. Supervised by world-renowned designer Hirochi Ochiai, these items balance the cuteness of the characters with high fashionability suitable for daily use.
3-Way “Towel-in-Pouch”
This pouch features the twin characters Timmy and Tommy (Mamekichi and Tsubukichi). It comes with a specially designed hand towel (featuring patterns inspired by Japanese soul foods like rice balls) stored inside.
- Product Name: Towel-in-Pouch
- Price: 2,082 yen (incl. tax 2,290 yen / approx. $15.27)
- Release Date: Rolling out from Tuesday, March 31, 2026
- Availability: Nationwide across Japan
- Characters: Timmy & Tommy
- Size: Mini Towel approx. 23×23 cm (approx. 9.1×9.1 in), Pouch approx. 22×16 cm (approx. 8.7×6.3 in)
This item can be used in three ways: as a standalone pouch, a standalone towel, or a pouch with the towel attached. Online lottery sales will also be held in Japan from March 31 to April 13.
Playful “Line Socks”
The “Line Socks” trend popular among Japanese youth now features the main character Tom Nook (Tanukichi).
- Product Name: Line Socks
- Price: 546 yen (incl. tax 600 yen / approx. $4.00)
- Release Date: Rolling out from Tuesday, March 31, 2026
- Availability: Nationwide across Japan
- Character: Tom Nook
- Size: 22cm-25cm (approx. 8.7-9.8 in), 25cm-28cm (approx. 9.8-11 in)
While the design is a simple white base, the soles feature a non-slip rubber print of Tom Nook. This “hidden” character detail is a perfect example of subtle Japanese playfulness.
Matching “Kids’ Socks”
Kids’ sizes are also available with the same Tom Nook design as the adult version.
- Product Name: Kids’ Socks
- Price: 546 yen (incl. tax 600 yen / approx. $4.00)
- Release Date: Rolling out from Tuesday, March 31, 2026
- Availability: Nationwide across Japan
- Character: Tom Nook
- Size: 13cm-19cm (approx. 5.1-7.5 in), 19cm-22cm (approx. 7.5-8.7 in)
The sole prints are faithfully reproduced, allowing parents and children to enjoy matching Animal Crossing coordinates.
Mitea ORGANIC Collaboration Cosmetics Make Daily Care Fun
Mitea ORGANIC, a brand offering authentic organic skincare available at Japanese convenience stores, is also releasing an Animal Crossing collection. The packaging, which looks like characters peeking through windows, makes for an adorable Japanese souvenir.
The extensive lineup includes 15 varieties featuring familiar characters. These will be available in limited quantities.
“FamiPay Stamp Campaign” with Deluxe Prizes
A giveaway campaign will be held using “FamiPay,” a store app exclusive to Japan.
- Campaign Period: March 31, 2026 (Tue) – April 20, 2026 (Mon)
- Application Period: March 31, 2026 (Tue) – April 24, 2026 (Fri)
By purchasing eligible cosmetics and collecting stamps, 30 lucky winners will receive a pouch set housed in an Isabelle (Shizue) design eco-bag.
The set includes items like a pencil case and a die-cut mirror, making it a must-have for fans.
Pre-order Only: “Leaf Icon” Lip Case
A silicone lip case inspired by the iconic Animal Crossing leaf mark will be available exclusively online.
- Product Name: Mitea ORGANIC 3 Lip Colors & Silicone Lip Case (Mitea Model)
- Price: 4,715 yen (incl. tax 5,186 yen / approx. $34.57)
- Pre-order Period: March 31, 2026 (Tue) – April 6, 2026 (Mon)
- Pickup Period: April 17, 2026 (Fri) – April 30, 2026 (Thu)
Designed as a charm, it can be attached to bags as a fashionable accessory.
<Animal Crossing> Mitea ORGANIC 3 Lip Colors & Silicone Lip Case (Mitea Model) 🇯🇵
Must-Have “Animal Crossing” Gear for Your Outings
FamilyMart stores will also sell various practical goods, including tumblers, pouches, and plushies.
Design-of-Your-Choice Tumblers
- Product Name: Animal Crossing: New Horizons Tumbler BOOK (Cherry Blossom ver. / The Roost ver.)
- Price: 2,650 yen each (incl. tax 2,959 yen / approx. $19.73)
- Release Date: March 31, 2026 (Tue)
- Availability: Nationwide at approx. 9,000 stores
Two designs are available: one featuring “Cherry Blossoms” (Sakura), an icon of Japanese spring, and another inspired by the in-game cafe, “The Roost” (Kissa Hato no Su).
High-Capacity Quilting Pouch
- Product Name: Animal Crossing: New Horizons 180-Degree Opening Leaf Pattern Large Quilting Pouch BOOK
- Price: 3,200 yen (incl. tax 3,520 yen / approx. $23.47)
- Release Date: March 31, 2026 (Tue)
A highly functional pouch that opens 180 degrees for easy access.
- Product Name: Animal Crossing: New Horizons Portable Leaf Pattern Daily Quilting Pouch BOOK
- Price: 2,990 yen (incl. tax 3,289 yen / approx. $21.93)
- Release Date: March 31, 2026 (Tue)
This compact version is ideal for organizing everyday small items.
Popular Character Plush Mascots
- Product Name: Animal Crossing Plush Mascot (Isabelle / K.K. Slider / Tom Nook)
- Price: 1,500 yen each (incl. tax 1,650 yen / approx. $11.00)
- Release Date: Rolling out from Saturday, March 28, 2026
- Characters: Isabelle (Shizue), K.K. Slider (Totakeke), Tom Nook (Tanukichi)
These come with chains for attaching to bags, so you can always be with your favorite characters.
Stationery and Stickers
A variety of Japanese-made stationery to brighten up your desk is also available.
- Product Name: Animal Crossing Memo Pad (4 types)
- Price: 200 yen each (incl. tax 220 yen / approx. $1.47)
- Product Name: Animal Crossing Stickers in Paper Bags (2 types)
- Price: 500 yen each (incl. tax 550 yen / approx. $3.67)
- Product Name: Animal Crossing Pocket Sticker World
- Price: 600 yen (incl. tax 660 yen / approx. $4.40)
- Release Date: Rolling out from Wednesday, April 8, 2026
Chance to Win Travel Sets with Download Card Purchase
Purchasing Nintendo Switch™ download cards at stores in Japan gives you a chance to enter a campaign for travel goods.
- Application Period: March 31, 2026 (Tue) – April 21, 2026 (Tue)
- Target Products: Upgrade Path, Happy Home Paradise
30 lucky winners will receive a set featuring a “BIG Travel Pouch” and a “Multi-case,” perfect for your next trip.
FamilyMart ‘Animal Crossing: New Horizons’ Download Card Campaign 🇯🇵
Limited-Time “Concept Stores” in Tokyo and Osaka
Three specific stores in Tokyo and Osaka will operate as fully decorated “Concept Stores” immersed in the world of Animal Crossing.
- Period: March 31, 2026 (Tue) – April 20, 2026 (Mon)
- Locations: Kaigan 3-chome Store (Minato-ku, Tokyo), Tokyo Bay Shiomi Prince Hotel Store (Koto-ku, Tokyo), Osaka Airport-mae Store (Toyonaka-shi, Osaka)
The interiors and exteriors will be decorated, providing great photo opportunities. Exclusive stickers are also available for those who purchase eligible products.
Get Exclusive Wallpapers via GPS Check-in
By performing a GPS check-in at FamilyMart stores using Nintendo’s official smartphone app, Nintendo Store, you can receive a FamilyMart-exclusive smartphone wallpaper.
Experience “Japan’s most exciting convenience store experience” proposed by FamilyMart through this campaign!
Post a Comment