A special collaboration campaign between Suntory’s “Jim Beam Soda” and the popular Japanese music group “Shonan no Kaze” is being held at 7-Eleven stores across Japan. By purchasing two bottles or cans of the target Jim Beam products at the same time, you can receive one original sticker featuring a Japan-exclusive design that cannot be found anywhere else.
The most exciting feature of this campaign is the secret hidden within the sticker. By peeling back the surface of the sticker, a QR code is revealed. Scanning it with a smartphone allows you to listen to an unreleased track by Shonan no Kaze for a limited time. This is a unique opportunity to experience a new form of entertainment that blends digital content with physical prizes at a Japanese Konbini (convenience store).
Campaign Period and How to Participate in Japan
This highly anticipated collaboration starts at 10:00 AM on Tuesday, April 14 (JST). Please note that prizes are available in limited quantities and the campaign may end earlier than scheduled.
- Campaign Period: From Tuesday, April 14, at 10:00 AM until Monday, April 27.
- Music Streaming Deadline: Until Thursday, July 30, at 11:59 PM (JST).
- Participation Requirement: Purchase two eligible products simultaneously (any combination is fine).
At Japanese stores, the campaign will end as soon as the prizes run out. To ensure you get your sticker, it is recommended to visit a store on the morning the campaign begins.
Access Unreleased Music! The Appeal of the Limited Original Stickers
The prize being distributed is an original sticker designed with the energy of “Shonan no Kaze,” a music group that boasts a massive following in Japan.
The sticker measures 70mm (approx. 2.76 inches) in width and 50mm (approx. 1.97 inches) in height. It is the perfect size for customizing the back of a smartphone case or sticking onto a laptop. Made of paper, these stickers are valuable collector’s items available exclusively at 7-Eleven locations within Japan.
The most unique aspect is the experience of peeling the sticker. The QR code revealed underneath grants access to the fans’ long-awaited unreleased song. The music streaming is available until July 30, allowing you to enjoy the sounds that will heat up the Japanese summer alongside a Jim Beam Soda.
Eligible Products: Two Sizes of “Jim Beam Soda”
The campaign applies to “Jim Beam Soda,” which is the world-famous Jim Beam bourbon whiskey mixed with soda water. In Japan, this style is popularly known as a “Highball” and is characterized by its refreshing taste.
Jim Beam Soda 350ml (approx. 11.8 fl oz)
- Price: 183 yen (201.30 yen including tax) (Approx. $1.33 USD)
- Features: A standard size where you can enjoy the sweet, vanilla-like aroma typical of bourbon and the toasty notes derived from corn.
Jim Beam Soda 500ml (approx. 16.9 fl oz)
- Price: 247 yen (271.70 yen including tax) (Approx. $1.80 USD)
- Features: A satisfying long-can size. With its crisp aftertaste, it pairs exceptionally well with Japanese cuisine, especially rich or fried dishes.
The traditional flavor of Jim Beam, loved in over 120 countries, shares a powerful synergy with the high-energy music of Shonan no Kaze. Enjoying a highball while listening to an unreleased track will make your stay or daily life in Japan even more special.
Steps to Secure Your Prize at Japanese Stores
To get your sticker, you must take both the eligible products and the sticker from the store shelf to the cashier.
In Japanese 7-Eleven stores, stickers are usually placed near the shelves where the eligible alcoholic beverages are displayed. Choose your favorite design and bring it to the register along with two cans of Jim Beam. You will receive one sticker for every two cans purchased.
Please note that purchases made through the Japanese delivery service “7NOW,” website orders, or certain discount sales may not be eligible for the campaign. Purchasing directly at a physical storefront is the most reliable method. Additionally, since some regions or stores may not be participating, it is advisable to check multiple locations if necessary.
Why the Shonan no Kaze Collaboration is Drawing Attention
“Shonan no Kaze” is a group of Japanese artists supported by a wide range of generations for their powerful vocals and messages that resonate with the heart. This project, which offers highly valuable “unreleased music” through the convenience stores that are essential to daily life in Japan, is generating a significant buzz.
The fusion of Jim Beam’s urban, casual image with the passionate sound of Shonan no Kaze proposes a new way to enjoy music. The excitement of peeling the sticker and the impact of hearing a new song for the first time will surely be an attractive experience not only for Japanese fans but also for music-loving travelers.
Enjoy the Japanese Spring with Refreshing Highballs and Hot Music
In the refreshing season transitioning from spring to summer, a chilled Jim Beam Soda paired with the sound of Shonan no Kaze is the ultimate combination. Since the limited-edition stickers are expected to disappear quickly, be sure to head to a 7-Eleven early.
When enjoying alcohol in Japan, you must be 20 years of age or older by law. Drunk driving is strictly prohibited. After finishing your drink, please recycle the empty cans to help protect the environment. Experience this special, Japan-only collaboration at 7-Eleven!
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