Lawson, a major convenience store chain (konbini) across Japan, will launch a limited-edition collaboration campaign with the globally beloved “Sanrio Characters” starting at 7:00 AM on March 3, 2026.
In this campaign, customers who purchase three eligible snacks from the leading Japanese food manufacturer “Meiji” will receive one “Original Can Mirror” on a first-come, first-served basis. This spring event is a must for fans, offering a chance to enjoy delicious chocolates while collecting characters that symbolize Japan’s “Kawaii culture.”
The Charm of the Limited-Edition “Original Can Mirror”
The giveaway items for this campaign are “Can Mirrors,” which combine practicality with collectibility. These compact mirrors are shaped like round tin badges with a mirror on the back, making them convenient for carrying on the go.
There are six designs in total, featuring popular Sanrio characters. The specifications for the can mirrors are as follows:
- Size: Approximately 58mm in diameter (approx. 2.28 inches)
- Materials: Tinplate, glass, paper
- Designs: 6 types in total
- Quantity per store: 18 mirrors in total
The size of approximately 58mm (2.28 inches) fits perfectly in the palm of your hand, making it ideal for storing in a pouch or bag pocket. They are very handy for quick grooming checks while out and about. Beyond their cuteness as character merchandise, they offer high functionality for daily use.
Please note that stock is very limited, with only 18 mirrors available per store. There is a purchase limit of one of each design per customer per visit, with a maximum of six mirrors total.
Campaign Period and How to Participate
The campaign will begin simultaneously at Lawson stores nationwide starting at 7:00 AM on Tuesday, March 3, 2026.
- Start Date/Time: Tuesday, March 3, 2026, at 7:00 AM
- End Date/Time: Monday, March 16, 2026
- Note: The campaign will end earlier if supplies run out.
Participation is very simple. Just follow these steps:
- Select three items from the eligible Meiji snacks available in the Lawson store (you can mix and match).
- Pick one can mirror in your preferred design from the display.
- Take the three snacks and the mirror to the register to complete your purchase.
Note: In some stores, the mirrors may be handed out by the staff at the register.
“First-come, first-served” campaigns at Japanese convenience stores are extremely popular, and it is not uncommon for prizes to run out on the morning of the first day. If you want to ensure you get one, we recommend visiting a store right when the campaign starts.
Full Lineup of 19 Eligible Meiji Snacks
The campaign covers 19 classic products from Meiji, one of Japan’s most famous chocolate brands.
Eligible products include the bite-sized “Milk Chocolate BOX” for 523 yen (approx. $3.50), the “Chocolate Kouka” series popular with health-conscious consumers for 322 yen (approx. $2.15), and “Apollo” chocolates, a staple Japanese souvenir, for 198 yen (approx. $1.32).
Don’t miss this chance to get exclusive Sanrio goods while enjoying your favorite Japanese chocolates.
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