Japan’s major convenience store chain 7-Eleven has announced a special collaboration with Morinaga & Co.’s iconic soft candy “Hi-Chew.” As the second installment of this project, “Morinaga Hi-Chew Seven-Color 3-Color Mix” will go on sale at stores nationwide starting Tuesday, January 13, 2026.
This collaboration commemorates Hi-Chew’s 50th anniversary. The product was born from a unique survey where 7-Eleven employees selected “the Hi-Chew they most want to see released now.” In other words, it’s a special flavor endorsed by convenience store experts.
A Special Hi-Chew Wrapped in Seven-Eleven’s Logo Colors
The newly released “Morinaga Hi-Chew Seven-Color 3-Color Mix” is, as the name suggests, inspired by Seven-Eleven’s corporate colors.
Product Name: Morinaga Hi-Chew Seven-Color 3-Color Mix
Price: 140 yen (151.20 yen including tax)
Release Date: Available sequentially starting Tuesday, January 13, 2026
Sales Area: Seven-Eleven stores nationwide in Japan
Orange, green, and red are the iconic colors of 7-Eleven. These are represented by the familiar fruit flavors of mango, kiwi, and strawberry. Amazingly, these three flavors are condensed into a single Hi-Chew piece. Just imagining what kind of taste will spread in your mouth makes your expectations grow.
A new juicy experience where the flavors synchronize with each bite
Open the package to reveal Hi-Chew candy with a vivid three-color striped pattern. At first glance, the combination may seem bold, but Hi-Chew’s unique manufacturing process creates an exquisite harmony.
Take a bite and the rich sweetness of mango spreads across your palate.Next, the refreshing tartness of kiwi adds an accent, deepening the flavor. Finally, the sweet-tartness of popular strawberry gently ties everything together. Hi-Chew’s signature chewy texture brings out the juicy essence of each fruit, creating a stunning symphony in your mouth. This isn’t just candy; it’s entertainment in a single piece.
Behind the Development: The “Favorite Hi-Chew” Chosen by 12,000 Employees
What sets this “Seven Colors 3-Color Mix” apart from other limited-edition products is its development story.
To commemorate Hi-Chew’s 50th anniversary, a survey asking “Which Hi-Chew flavor would you most like to see released now?” was conducted among 12,594 7-Eleven employees nationwide in Japan.This flavor received overwhelming support and was chosen for production. A flavor selected by staff who stand at the storefront every day and know product trends better than anyone simply has to be delicious.
The product manager expressed confidence, stating, “We want people to enjoy the new sensation of a juicy taste where mango, kiwi, and strawberry flavors harmonize.” This product embodies the wish to serve as a little reward for busy days and provide energy for tomorrow.
Space Flavor!? Don’t Miss the First Release: “Galaxy Apple Flavor”
As part of this project, the first release, “Hi-Chew
Product Name: Hi-Chew
Price: 140 yen (151.20 yen including tax)
Sales Area: Available now at 7-Eleven stores nationwide in Japan
This product features a mysterious flavor inspired by the cosmos (galaxy), blending the refreshing tartness of green apples with a honey-like sweetness and a hint of spice. If you haven’t tried it yet, why not check it out when the second flavor launches?
Head to your nearest 7-Eleven now
This special Hi-Chew, available only at 7-Eleven. The “7-Color 3-Mix” is the perfect pick-me-up during work or study breaks, or as a little treat for yourself.
Comparing it to the popular first release, “Galaxy Apple Flavor,” could be fun too. Be sure to stop by your nearest 7-Eleven on the release date, Tuesday, January 13th. You might just discover a new delicious treat.
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