A new collaboration campaign is starting at “Lawson” stores across Japan. The “Lotte x Puppet Sunsun Campaign” kicks off at 7:00 AM on Tuesday, February 3, 2026.
In Japanese convenience stores (Konbini), campaigns where popular characters and confectionery manufacturers team up to distribute limited-edition goods are a frequent occurrence. This time, “Puppet Sunsun,” a character gaining popularity for their unique vibe, has teamed up with the major Japanese confectionery company “Lotte.” If you purchase two eligible snack items, you will receive one “Original Clear File Folder” on a first-come, first-served basis.
This collaboration is more than just a giveaway. The designs, which condense Sunsun’s unique worldview, will surely bring a sense of healing to your daily life just by sitting on your desk.
Campaign Overview: When and Where?
First, let’s check the basic information. The start time is 7:00 AM. It is recommended to stop by before commuting to work or school.
- Campaign Period: Tuesday, February 3, 2026, from 7:00 AM to Monday, February 16. *Ends as soon as supplies run out.
- Locations: Lawson stores nationwide in Japan. *Excluding Natural Lawson, Lawson Store 100, and some specific stores.
How to Get It: 3 Steps
The method to get one is very simple.
- Choose “2” eligible Lotte snacks from the shelf.
- Choose “1” clear file folder you want.
- Bring the 2 snacks and the 1 folder to the register together to purchase.
Quantity Limit: Up to 1 of each design per person per transaction, for a maximum total of 5 items.
The Prize: Original Clear File Folder (5 Types)
The clear file folders, which are the highlight of this event, come in 5 varieties. Only 30 items total are prepared per store. That means there are only about 6 of each type. There is a possibility that stock will run out quickly.
- Size: Approx. 310×220mm (approx. 12.2 x 8.7 inches) *Fits A4 size papers
- Material: PP (Polypropylene)
The designs range from Sunsun alone to illustrations featuring their friends, Nonnon and Zonzon. The unique artistic touch and color scheme strangely harmonize with the Lotte snack packages.
The designs on the back are also delightful. Using them to organize documents is great, but putting them in a frame and displaying them as art is also a good idea.
Eligible Products: Classic Lotte Snacks
The products eligible for this campaign are popular Lotte chocolates and gums found in Japanese supermarkets and convenience stores. The price range is wide, so depending on your combination, you can participate at a reasonable cost.
Here are some examples of the eligible products:
*Please note that some stores may not carry these items or they may be out of stock.
The Appeal of the Puppet Sunsun Collaboration
The fun of this campaign lies in the choice of the character “Puppet Sunsun.” Known for their unique presence on YouTube and social media, they take center stage at the Konbini.
Looking closely at the clear file folder designs, Sunsun’s indescribable expression is faithfully reproduced. It looks like an expression of “nothingness” yet feels somewhat warm. Meeting their gaze in between work or study sessions might help melt away tension.
Another appeal is the wide range of eligible products, from small “Popjoy” bags to “Choco Pie” boxes perfect for sharing. Since you get a folder just for satisfying a small craving for something sweet, it is easy to participate.
Head to Lawson on February 3
Sunsun and friends are waiting for you in the candy aisle. Whether you collect all 5 types or aim for your favorite one, enjoy the hunt.
The campaign starts at 7:00 AM on Tuesday, February 3, 2026. Since it ends once stock runs out, checking early is recommended. Enjoy the moment your usual Lawson turns into a slightly surreal and gentle space.
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