Starting March 2026, the next-generation tobacco product “VELO” will see a major expansion in Japan’s most ubiquitous retail outlets: convenience stores, often called “konbini.” British American Tobacco Japan (BAT Japan) has decided to expand its previously limited distribution to 7-Eleven and Seico Mart locations across the country.
Now Available at Major Convenience Stores Across Japan
With this expansion, “VELO” will become easily accessible at konbini, which serve as essential daily infrastructure in Japan. The inclusion of 7-Eleven—one of the world’s largest chains—and Seico Mart, which boasts immense popularity in the Hokkaido region, is a significant milestone.
The detailed sales schedule is as follows:
- 7-Eleven: Sequential rollout across Japan starting March 3, 2026.
- Seico Mart: Sequential rollout starting March 16, 2026 (primarily in Hokkaido and parts of Kanto).
- Available Products: All lineups of “VELO” oral tobacco.
- Product Features: A “smokeless type” that requires no fire or dedicated devices and produces zero smoke or odor.
Why Smokeless Tobacco Users in Japan Have Tripled in Three Years
According to statistical data, the number of oral tobacco users in Japan has increased approximately threefold over the three years from 2022 to 2025. This surge is driven by Japan’s increasingly strict smoking regulations.
Following the enforcement of the “Revised Health Promotion Act,” smoking is strictly prohibited in restaurants, public facilities, and on public transportation. Even heated tobacco products are restricted to designated smoking rooms.
In contrast, VELO offers three key advantages:
- No fire required
- No smoke produced
- No lingering odor
These characteristics allow users to enjoy nicotine stimulation smartly and discreetly while working at their desks, commuting by bus or train, or even in public places like movie theaters, without bothering those around them.
Just Tuck It Under Your Lip: A Smart Experience Born in Sweden
“VELO” is rooted in “Snus,” a product originally from Sweden, a country with a rich tobacco culture. Usage is incredibly simple: just place a small white pouch under your upper lip.
Here is a summary of VELO’s main features and specifications:
- How to Use: Tuck the white pouch between your upper lip and gum.
- Tools Needed: None (no fire or heating device required).
- Benefits: No smoke or odor, eliminating the need for concern about those nearby.
- Ingredients: Tobacco leaf, water, plant-based ingredients, sweeteners, aromas, etc.
The contents of the pouch are a pure white powder made from carefully selected ingredients. With no need for charging or maintenance, it fits perfectly into the busy lifestyles of modern individuals who can simply pull it out of their pocket and use it immediately.
“Harm Reduction” Efforts: Cutting Harmful Substances by 99%
BAT Japan is actively promoting “Tobacco Harm Reduction (THR),” a strategy aimed at reducing health risks by encouraging smokers to switch from cigarettes to less harmful alternatives.
Scientific data shows that the harmful substances produced by VELO are reduced by an average of approximately 99% compared to conventional cigarettes (based on a 9mg (approx. 0.00032 oz) tar product).
However, as it contains nicotine, it is not free of dependency or health risks. Nevertheless, it has become an important option for Japanese smokers who wish to avoid secondhand smoke while also managing their own health risks.
Choose from a Variety of Flavors and Intensities
VELO offers a wide range of choices, from refreshing mint to fruity flavors. Additionally, users can choose their preferred intensity, catering to everyone from beginners to those seeking a stronger sensation.
First-time users may want to start with a milder intensity. If you cannot find a specific variety at your local konbini or wish to buy in bulk, you can view and purchase the full lineup at the https://www.shopglovelo.jp/ 🇯🇵 .
As “VELO” becomes more widely available in convenience stores across Japan, a new culture where public manners and personal enjoyment coexist is expected to take even deeper root.
Note: Under Japanese law, use by anyone under the age of 20 is prohibited. If a person under the age of 20 uses tobacco in Japan, he or she will be charged with a crime. The use of snuff/tobacco pouches during pregnancy may increase the risk of pregnancy-induced hypertension, premature birth, or low birth weight. Use of snuff increases the risk of developing cancers such as oral cancer. Nicotine is addictive. Expressions such as “no smoke or odor,” “99% reduction in harmful substances compared to cigarettes,” “medium,” “sweetness,” and “mellow” do not mean that the health risks are lower than those of other products.
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