7-Eleven Japan is set to release two unique new types of gummies in limited quantities, designed to spark the imagination. Launching sequentially from November 18, 2024, the lineup includes the third installment of the “Kuso Kajitsu” (Imaginary Fruit) series, which feels like something straight out of a fantasy world, alongside a seasonal favorite from a classic series.
The “Fruit of Itopis”: An Imaginary Fruit Born from the Deep Sea and a Meteorite
The main highlight is the latest release from Kanro’s “Kuso Kajitsu” (Imaginary Fruit) series, the “Fruit of Itopis.” This series has gained popularity for its incredibly unique concept: expressing the flavors and textures of “fruits that no one yet knows” through gummies.
Product Overview
Product Name: Kanro Kuso Kajitsu Gummy: Fruit of Itopis
Price: 230 JPY (248.40 JPY including tax)
Release Date: Sequentially from Tuesday, November 18, 2024
Sales Area: 7-Eleven stores all across Japan
Note: Available in limited quantities.
The Epic Story Behind the “Fruit of Itopis”
This gummy comes with a detailed backstory, claiming it was discovered by a fictional research organization called the “Imaginary Fruit Lab.”
The “Fruit of Itopis” is said to grow on a great tree that sprouted from a seed attached to a meteorite that fell into the deep sea. It also has the romantic nickname “Mermaid’s Tear,” because its flavor was so delicious it brought mermaids to tears as they ate it.
The story goes that the fruit originally hardened when it floated up to shallow waters, making it a rare gem. However, thanks to the technology of the “Imaginary Fruit Lab,” it can now be eaten on land.
A Meticulous Focus on Appearance and Texture
The appeal of the “Fruit of Itopis” isn’t just its story.
Its shape is inspired by its nickname, the “Mermaid’s Tear.” The mystical blend of blue and emerald green hues is a delight just to look at.
But its most defining feature is the texture. The surface is covered with a hard, crunchy coating like a meteorite, while a chewy gummy is hidden inside. This two-layered structure creates a completely new eating experience. The flavor is cool and tangy, designed to evoke the image of the deep sea.
Deeper Immersion Through Packaging
The experience of this product begins even before you eat it. The fruit illustration on the package is not CG or AI-generated, but a photograph of a physical model that was actually created. The back features a “Discoverer’s Journal” and “Lab Records,” allowing you to feel as if you’ve become one of the researchers.
The “Kuso Kajitsu” series is also linked with an official website and social media, making it a joy to immerse yourself in its entire world.
https://kanro.jp/pages/kusokajitsu
https://twitter.com/kusokajitsu_lab
A New Release from the Classic Series: “7-Premium Gummy-maru Apple Flavor”
In contrast to the world of fantasy, 7-Eleven’s private brand, “7-Premium,” is releasing a new product from its reliable classic series.
Product Overview
Product Name: 7-Premium Gummy-maru Apple Flavor
Price: 100 JPY (108 JPY including tax)
Release Date: Sequentially from Tuesday, November 18, 2024
Sales Area: 7-Eleven stores all across Japan
Note: This is also a limited-quantity item.
“Puni-Toro” Texture and a Rich Apple Flavor
The “Gummy-maru” series is popular for its unique texture.
The outside has a chewy, “puni-puni” (springy) texture, while the inside contains a melty “toro-ri” jelly, allowing you to enjoy two textures in one bite.
This time, the apple flavor makes its debut, featuring the seasonal fruit. Made with real fruit juice, it reproduces the fresh and rich taste of apples. It’s a great deal to be able to enjoy this reliable quality at the affordable price of 100 JPY (before tax).
Summary
This time, two contrasting new products are launching simultaneously: the “Kuso Kajitsu Gummy” to awaken your sense of adventure, and the “Gummy-maru” for an easy way to enjoy a seasonal taste.
With its unique world-building, the “Fruit of Itopis” is sure to become a hot topic on social media. It’s perfect for enjoying with friends and family while imagining what it might taste like.
Meanwhile, the “Gummy-maru Apple Flavor” offers a perfect opportunity to try a high-quality, classic product from a Japanese convenience store at an affordable price.
When you visit Japan, why not stop by your nearest 7-Eleven and pick one that suits your mood for the day?
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