News has arrived from Calbee, a famous Japanese snack manufacturer, about the release of a special potato chip. Its name is “Potato Chips Shiawase Butter – Creamy Style.” This product will be available for a limited time at convenience stores nationwide in Japan starting Monday, November 24, 2025.
What is “Shiawase Butter”? A Classic Japanese Potato Chip Flavor
Some of you might be wondering what “Shiawase Butter” even is. It’s one of the most popular flavors among Calbee’s potato chips. It’s a core product, ranking as the fourth most popular flavor after long-standing classics like “Lightly Salted” and “Consommé Punch.”
Its charm lies in the exquisite “sweet and salty” taste, a combination of four ingredients: butter, honey, mascarpone cheese, and parsley. True to its name, “Shiawase” (which means happiness), it continues to be loved by many fans who say it makes them feel happy when they eat it. Celebrating its 15th anniversary this year since its launch in 2010, it can truly be called a nationally beloved flavor.
Features of the New “Creamy Style”
The new “Potato Chips Shiawase Butter – Creamy Style” is, as the name suggests, an evolution of the classic “Shiawase Butter,” made even creamier.
By enhancing the flavor of mascarpone cheese in particular among the four ingredients, it achieves a gentler, creamier sweet-and-salty taste, almost like a dessert. It offers a taste that will be a pleasant surprise not only for existing “Shiawase Butter” fans but also for those trying it for the first time.
The packaging design is also special. While based on the classic yellow and orange color scheme, it features a stylish, café-sign-like design that creates a sense of specialness, setting it apart from the usual look.
Product Details
This new flavor comes in a 55g bag with an estimated price of around 170 yen (tax included). It is sold exclusively at convenience stores nationwide in Japan and is scheduled to be discontinued in late December 2025, so if you are in Japan and happen to see it, be sure to try it early.
For those interested in the development story behind how “Shiawase Butter” was created, please also check out this link: https://note.calbee.jp/n/ncf10f1093f0e
The History of Calbee Potato Chips, Celebrating its 50th Anniversary
In fact, the “Calbee Potato Chips” brand was born in 1975 and will celebrate its 50th anniversary in 2025, making it a long-selling product with a very long history.
In the Japanese snack market, it’s quite common for new flavors to appear for different seasons and events, but Calbee has created an especially large number of them. Thousands of flavors have been released to date, and even now, over 100 new products are developed annually.
Of course, there is a commitment to ingredients, but efforts to improve quality also continue, such as using aluminum-deposited film for packaging to maintain the freshness of the potato chips. Behind its enduring popularity for 50 long years lies this constant evolution.
More detailed information is available on the special 50th-anniversary website.
https://www.calbee.co.jp/potatochips50th/
For those who want to learn more about the 50-year journey of Calbee Potato Chips, please also check out this link: https://note.calbee.jp/n/n255b4661b9e8
This “Potato Chips Shiawase Butter – Creamy Style” is a special product, available only at convenience stores, packed with Calbee’s long history and spirit of innovation. When you visit a convenience store in Japan, why not take a peek at the snack aisle and taste this limited-time “happiness”?
More detailed information is also available on Calbee’s official social media channels.
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