From Japan’s iconic dress-up doll “Licca-chan” comes the long-awaited new series, “Puchi Licca-chan.” For its memorable first release, a collaboration has been announced with “Narumiya Characters,” who symbolize the fashion culture of the 2000s. This special collection will be released all at once on Saturday, February 14, 2026, at toy stores and mass retailers all over Japan, as well as at the familiar Japanese Konbini, well-known to travelers.
This “Puchi Licca-chan: Narumiya Characters Collection” is priced at 1,650 yen (tax included) each. It’s a mystery box format, where one of the six different characters is randomly included, so you can enjoy the thrill of discovering which one you get. This sales method is a popular style in collector culture not only in Japan but around the world.
The Meeting of Heisei “Girly” Culture and Licca-chan
The background of this collaboration lies in the trends of the 2000s, which are currently gaining renewed attention as “Heisei Girly” culture. Brand characters from Narumiya International, such as “Angel Blue” and “Mezzo Piano Junior,” boasted immense popularity among young girls of that time. This collection is designed not only to evoke nostalgia in the generation that remembers that era but also to appeal to “kidults” (adults with a playful spirit) and a new generation interested in Japan’s “kawaii” culture.
Meanwhile, “Licca-chan,” since her debut in 1967, has been a nationally beloved dress-up doll that has always reflected the trends of the times and given shape to the aspirations and dreams of Japanese children. The newly introduced “Puchi Licca-chan” is a mini size, approximately 7 cm tall, about one-third the size of a regular Licca-chan. While retaining her rooted hair and characteristic left-gazing eyes, she radiates a new charm with a size that is easy to collect.
Collect, Display, and Take Them Out with You!
The biggest appeal of this series lies in the many ways to enjoy it.
Because it’s a mystery box, the fun is in discovering which character you’ll get when you open it. It tickles the collector’s spirit, making you want to collect them all.
The doll can stand on its own while wearing shoes, and you can move its limbs to pose it as you like. It’s perfect for displaying and enjoying in your favorite spaces, like around your desk or on a shelf.
Furthermore, the hood of the clothing has a loop, and by attaching your own charm or strap (*not included with this product), it can also be used as an accessory for your bag or pouch. It will add color to various everyday scenes, such as taking it out with you and taking pictures with the scenery of your travels.
Introducing All 6 Types of the Narumiya Characters Collection
This collection features a lineup of six special “Puchi Licca-chan” dolls, each dressed up as a popular Narumiya character.
This collaboration is a truly special item, merging the nostalgia of Japanese pop culture with modern collection trends. It will be a can’t-miss collection, not only for those who were fans in the 2000s but also for those encountering Japan’s “kawaii” culture for the first time. The release is still a little while away, but if you visit Japan, be sure to check the toy section of a Konbini. There are also plans for an international release in the future, so anticipation for further news is high.
Product Details and Related Links
Product Name: “Puchi Licca-chan: Narumiya Characters Collection”
Release Date: Saturday, February 14, 2026
Suggested Retail Price: 1,650 yen each (tax included)
Where to Buy: Toy specialty stores, toy sections of department stores and mass retailers, Konbini, general stores, online shops, etc., all over Japan.
Source (Japanese): 「ナルミヤキャラクターズ」が、ミニドール「ぷちリカちゃん」シリーズ第1弾に登場。2026年2月14日（土）より新発売！
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