At 7-Eleven stores across Japan, a special campaign is being held for “Jagamaru-kun,” a hidden favorite from the hot snack corner by the register, offering it at an exceptionally good price for a limited time. Usually priced at 139 yen (before tax), this is a can’t-miss opportunity to enjoy it for just 100 yen (108 yen including tax), perfect for anyone wanting to experience Japanese convenience store culture.
Crispy on the Outside, Fluffy on the Inside! What’s the Appeal of “Jagamaru-kun”?
Many people might not be able to imagine what kind of snack “Jagamaru-kun” is just by hearing the name. It’s one of the warm, fried snacks offered at Japanese convenience stores, particularly at 7-Eleven.
What it really is, is a snack made from smooth mashed potatoes mixed with savory minced meat, coated in batter, and fried to a perfect crisp. With just one bite, you’ll experience an exquisite contrast between the crunchy exterior and the fluffy, creamy texture of the potato inside. The natural sweetness of the potatoes and the juicy flavor of the meat fill your mouth, creating a somewhat nostalgic taste that’s perfect for when you’re feeling a bit hungry. The black specks visible in the product are black pepper, which adds a sharp accent that ties the whole flavor together.
The “Counter-Side Snack” Culture Integrated into Daily Life in Japan
When you visit a convenience store in Japan, you’ll see a scene of various fried foods like fried chicken, croquettes, and frankfurters lined up in a heated display case right next to the register. These are called “hot snacks” or “counter-side snacks” and are one of the iconic elements of Japanese convenience store culture.
When you order one, the clerk will put it in a paper bag for you on the spot. Many people, from students on their way home from school to office workers after their jobs, and even tourists, use them daily as a quick meal or snack. Another fun characteristic of this culture is the frequent appearance of new seasonal items and discount campaigns like this one. “Jagamaru-kun” is one of those long-loved classic items among these counter-side snacks.
Don’t Miss Out on This Special Price, Available for 4 Days Only!
This special offer is available for four days only, from Saturday, November 22nd to Tuesday, November 25th. During this period, you can purchase “Jagamaru-kun” at 7-Eleven stores all over Japan for just 100 yen (before tax), a 39 yen discount from the usual price of 139 yen (before tax).
However, please note that some stores may not carry the item, or it could be sold out, so if you see it, be sure to give it a try right then and there. You’re sure to have a cheap and delicious experience that’s unique to Japanese convenience stores. Why not enjoy a piping hot “Jagamaru-kun” as a short break during your travels or as a companion for a walk?
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