Japanese convenience stores (Konbini) are special places where you can find exclusive limited-edition items. Starting from 10:00 AM on March 4, 2026, a special campaign will begin at 7-Eleven stores across Japan. By purchasing four eligible Asahi Beverage products, customers can receive one “Original Tomica” miniature truck (not for for-sale).
Tomica is an overwhelmingly popular die-cast toy car brand in Japan. This time, the lineup features limited-edition trucks designed after beverage brands that are household names in Japan. Since this is a limited-quantity promotion, a fierce “scramble” among collectors is expected.
Japan’s Leading Beverage Brands Unite! 4 Types of Limited Tomica
The campaign offers four types of trucks inspired by famous Asahi Beverage brands. Each truck meticulously reproduces the iconic colors and logos of the respective brands.
1. Mitsuya Cider Design
“Mitsuya Cider” is one of Japan’s oldest carbonated drinks, loved since the Meiji era (1884). This drink, known for its refreshing crispness, has been transformed into a mini car.
- Size: Approx. W30mm × H39mm × D85mm (Approx. 1.18 × 1.53 × 3.34 inches)
- Features: The vibrant green body features a large “Mitsuya” (Three Arrows) logo, a traditional Japanese symbol. It is a piece that encapsulates the refreshing image of a Japanese summer.
2. Calpis Design (Calpico)
“Calpis,” first released in Japan in 1919, is a popular lactic acid bacteria drink. It is also widely known overseas under the name “Calpico.”
- Size: Approx. W29mm × H37mm × D88mm (Approx. 1.14 × 1.45 × 3.46 inches)
- Features: The design features blue polka dots on a white body. This dot pattern is inspired by the “Milky Way” and evokes a nostalgic Japanese summer landscape. It is a highly iconic design.
3. Gungun Gurt α Sleep & Intestinal Care Design
“Gungun Gurt” is a probiotic drink that reflects Japan’s health-conscious culture.
- Size: Approx. W40mm × H30mm × D80mm (Approx. 1.57 × 1.18 × 3.14 inches)
- Features: A striking design with high contrast between red and white. It features a logo that conveys its strength as a “Food with Function Claims,” and the truck’s form has a somewhat cute finish.
4. Dodekamin Design
“Dodekamin” is a staple Japanese energy drink often consumed during work or study breaks.
- Size: Approx. W33mm × H36mm × D92mm (Approx. 1.29 × 1.41 × 3.62 inches)
- Features: An energetic design featuring orange, black, and flame graphics. The powerful image of the beverage, which contains 12 different ingredients, enhances the presence of this Tomica.
Eligible Beverage List
To get your Tomica, choose and purchase any four of the following eligible beverages:
- Mitsuya Cider (500ml / 16.9oz): 170 yen (Approx. $1.15)
- Mitsuya Extra Rich Orange Squash (500ml / 16.9oz): 170 yen (Approx. $1.15)
- Calpis Water (500ml / 16.9oz): 170 yen (Approx. $1.15)
- Calpis Rich (490ml / 16.5oz): 170 yen (Approx. $1.15)
- Gungun Gurt α Sleep & Intestinal Care (500ml / 16.9oz): 177 yen (Approx. $1.20)
- Dodekamin BIG (600ml / 20.2oz): 159 yen (Approx. $1.08)
Note: Special “increased volume” packages for Mitsuya Cider and Calpis Water are also eligible. The best value is the “Dodekamin BIG” due to its large capacity and lower price.
Tips and Precautions for Securing Yours
These prizes are available in extremely limited quantities—only 16 units per store (4 of each design).
- Campaign Period: Wednesday, March 4, 2026, 10:00 AM – Tuesday, March 17, 2026
- How to Get: Take four eligible drinks and your choice of one Tomica to the checkout counter.
- Material: Please note that these Tomica are made of ABS resin. This differs from the material used in standard retail Tomica (which are die-cast/metal).
Japanese convenience store campaigns often see prizes disappear within a few hours of starting. If you are aiming for a specific design, we strongly recommend visiting a 7-Eleven in Japan immediately after the start on March 4th.
Why not enjoy some of Japan’s favorite drinks while adding these exclusive miniature trucks to your collection?
Buy 4 target beverages at once and get one Campaign Tomica! | 7-Eleven 🇯🇵
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