Lawson, one of Japan’s leading convenience store chains (known as “konbini”), will hold a collaboration campaign with the globally popular smartphone game “Blue Archive” at stores across Japan.
The campaign is scheduled to begin on Tuesday, February 24, 2026, at 7:00 AM (Japan Standard Time).
This event features a special promotion where fans can receive exclusive “clear files” (transparent plastic document holders) and the sale of original merchandise featuring newly drawn illustrations.
First-Come, First-Served Nationwide! How to Get Original Clear Files
The main highlight of this campaign is a giveaway where customers who purchase three eligible snacks will receive one original clear file on a first-come, first-served basis. Clear files are highly popular collector’s items among Japanese fans.
- Campaign Period: February 24, 2024 (Tue) 7:00 AM – March 9 (Mon)
- Availability: While supplies last.
- Designs: 8 types in total.
- Quantity per Store: A very limited total of 24 files per store (3 of each design).
- Size: A4 (approx. 210mm x 297mm / 8.3″ x 11.7″)
To participate, simply select three items from the eligible Lotte snacks on the shelves and bring them to the register along with your chosen clear file. There is a limit of one of each design per transaction, with a maximum of eight files total per customer.
Eligible Product List and Prices
The eligible items include classic Japanese snacks such as chocolates, gum, and biscuits.
- Zero Sugar-Free Biscuits (Butter, 11 pieces): 322 yen (approx. $2.15)
- Choco Pie (6 pieces): 405 yen (approx. $2.70)
- ACUO Clear Blue Mint (14 pieces): 183 yen (approx. $1.22)
- ACUO Green Mint (14 pieces): 183 yen (approx. $1.22)
- Green Gum (9 pieces): 149 yen (approx. $0.99)
- Black Black Gum (9 pieces): 149 yen (approx. $0.99)
- BP18 Black Black Gum (18 pieces): 266 yen (approx. $1.77)
- Nodo-ame (Throat Candy, 11 pieces): 133 yen (approx. $0.89)
- Fruit Nodo-ame (11 pieces): 133 yen (approx. $0.89)
- Honey Quince Nodo-ame (11 pieces): 133 yen (approx. $0.89)
- Ghana Milk Chocolate (50g / approx. 1.76 oz): 225 yen (approx. $1.50)
- Crunky Chocolate (1 bar): 225 yen (approx. $1.50)
- Ghana Ripple (58g / approx. 2.05 oz): 278 yen (approx. $1.85)
- Ghana Slim Pack (40g / approx. 1.41 oz): 195 yen (approx. $1.30)
- Crunky Slim Pack (10 pieces): 195 yen (approx. $1.30)
- Ghana Milk Excellent (119g / approx. 4.20 oz): 507 yen (approx. $3.38)
- Crunky Excellent (26 pieces): 507 yen (approx. $3.38)
- Zero Chocolate (50g / approx. 1.76 oz): 324 yen (approx. $2.16)
- Sasha (69g / approx. 2.43 oz): 340 yen (approx. $2.27)
- Toppo (2 packs): 225 yen (approx. $1.50)
- Toppo The Chocolat (2 packs): 225 yen (approx. $1.50)
- Fusen-no-mi Blueberry Gum (35g / approx. 1.23 oz): 159 yen (approx. $1.06)
Note: The campaign will not be held at certain stores (e.g., Natural Lawson, Lawson Store 100).
Special Collaboration Store and Exclusive Goods in Akihabara
In Akihabara, Tokyo, the global “mecca” of anime culture, a special collaboration store featuring custom window wraps and decorations will appear.
Akiba Trim Store 🇯🇵 Address: 1-6-5 Kanda Sakumacho, Chiyoda-ku, Tokyo
- Decoration Period: Feb 24 (Tue) 10:00 AM – March 9 (Mon) 8:00 PM
- Note: Only at the Akihabara collaboration store, the campaign start time will be 10:00 AM.
Exclusive Merchandise Available at Collaboration Stores and Online
The following limited-edition items will be sold at the collaboration store. These items are also available for pre-order via Japan-based online shops (@Loppi and HMV&BOOKS online).
Trading Tin Badges (7 Types)
These are “blind-box” style badges where the character inside is a surprise.
Acrylic Boards (3 Types)
Transparent boards featuring beautiful character illustrations.
Donburi Bowl (1 Type)
A porcelain bowl perfect for Japanese noodle dishes.
Desk Mat (1 Type)
A large mouse pad suitable for PC work and gaming.
To manage crowds at the Akihabara store, numbered entry tickets (Seiriken) will be distributed starting at 9:00 AM on February 24. Waiting early in the morning or gathering on the streets is strictly prohibited.
Acrylic Stands Available at Lawson Stores Nationwide
At Lawson stores across Japan (excluding some locations), additional limited goods will be released sequentially on the magazine/book shelves.
Acrylic Stands (7 Types)
Stands featuring beautiful character illustrations printed on transparent acrylic.
“Blue Archive” Content Comes to Lawson Print
Blue Archive content will also be available through “Lawson Print,” a service utilizing the multi-functional copy machines located inside stores. You can easily print and collect your favorite character illustrations.
Campaign Etiquette and Important Notes
This Blue Archive campaign is expected to draw significant attention in Japan. Since the number of clear files per store is very low, it is highly recommended to visit right at the start of the campaign (7:00 AM).
- Bulk buying for resale, sitting around the store, or gathering in large groups is strictly forbidden.
- There are purchase limits for original merchandise per transaction.
- Product arrivals may be delayed due to weather or traffic conditions. Please check the official website for the latest information.
Blue Archive Campaign | Lawson Lab 🇯🇵
@Loppi/HMV Exclusive Goods | Blue Archive Original Goods | Lawson 🇯🇵
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