In Hokkaido, Japan’s northernmost island, the beloved local convenience store (konbini) Seicomart has launched its “Consadole Support Campaign” starting April 13, 2026. For fans of Hokkaido Consadole Sapporo, a professional team in the Japan Professional Football League (J.League), this is an incredibly rare opportunity to interact directly with their favorite players.
This campaign is a collaboration between three brands deeply rooted in Hokkaido: Sapporo Beer, Pokka Sapporo, and Seicomart’s famous in-store kitchen brand, HOT CHEF. By purchasing eligible products, fans can enter a lottery for luxury prizes that money can’t buy—including an exclusive invitation to an event where you can share a toast with the players.
Campaign Dates and How to Enter: A Must-Read for Supporters
To make the most of this campaign, be sure to check the schedule. Please note that the purchase period and the web entry period are different.
- Campaign (Purchase) Period: Monday, April 13, 2026 – Sunday, May 10, 2026
- Entry Deadline: Sunday, May 17, 2026
The entry process is very simple. First, shop at any Seicomart store across Japan. When checking out, make sure to present your Seicomart membership card (such as a Pecoma card). Every 1,000 yen (approx. $6.50) spent on eligible items (including tax) counts as one entry. Once you register on the website, your entries will automatically increase based on your total spending during the period, so there’s no need to apply multiple times!
Perfect for Game Day! Eligible Drinks and Delicious Food
The products eligible for this campaign are the perfect companions for watching a match. Here’s a look at what’s on the menu:
Sapporo Beer Lineup
When it comes to supporting Hokkaido sports, Sapporo Beer is essential. Seicomart shelves are stocked with popular labels, including the region-exclusive “Sapporo Classic.” Enjoying a cold beer while cheering for your team helps you qualify for the campaign.
Refreshing Drinks from Pokka Sapporo
For those who don’t drink alcohol or are cheering with family, Pokka Sapporo beverages are the way to go. Long-time Hokkaido favorites like “Ribbon Citron” and “Ribbon Napolin” are included. Simply choosing your daily tea or juice at Seicomart makes participation easy.
Seicomart’s Signature: “HOT CHEF”
A standout feature of this campaign is that it includes the HOT CHEF menu—Seicomart’s unique in-store kitchen brand. These warm meals, prepared right in the store’s kitchen, are a rare and highly popular part of Japanese konbini culture.
- Katsudon (Pork Cutlet Bowl): The flagship HOT CHEF dish with overwhelming popularity.
- Fried Chicken: Juicy and perfect as a snack or a side dish.
- Large Rice Balls (Onigiri): Japan’s soul food, served with the fluffy texture that only handmade preparation can provide.
- Croissants: Fragrant bread baked fresh inside the store.
By combining these food items to reach a total of 1,000 yen (approx. $6.50) or more, you become eligible to win.
A Dream Come True? “Toast with Consadole Players” and Other Amazing Prizes
The reason this campaign is generating so much buzz is the quality of the prizes.
The star prize is an invitation to a dream event: “Toast with Consadole Players!” Winners will have the chance to chat and interact directly with the pro athletes who battle on the pitch, all in a relaxed atmosphere. It is sure to be a once-in-a-lifetime memory for any fan.
Other rewards include invitations to special events featuring the players, offering the kind of perks only a community-focused team can provide.
Last Year’s Excitement: Memories from the Sapporo Beer Garden
A similar event was held last year at the famous Sapporo Beer Garden, a top tourist destination in Hokkaido.
At last year’s event, winners enjoyed interacting with players in an open, festive environment. The photos capture the heat of the venue and the joy of the participants. Seeing players move from table to table to chat with fans symbolizes the strong bond between the community, the team, and local businesses.
Don’t Forget to Register! Final Checklist
Before you head out, keep these points in mind:
- Present Your Membership Card: Always show your Seicomart card at the register. If you don’t, your purchase won’t be recorded for the campaign.
- One Entry per 1,000 Yen: Combine eligible products to reach the total. The more you spend, the higher your chances of winning!
- Register Online: You must enter through the official dedicated website at least once during the period.
Consadole Campaign | Seicomart 🇯🇵
This campaign is a community-wide project made possible by Seicomart’s deep roots in Hokkaido life. Don’t miss your chance to meet professional football players while enjoying delicious Japanese convenience store food and drinks!
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