Starting February 17, 2026, the popular annual “Kyushu Okinawa Fair” will be held at “NewDays” and “NewDays KIOSK,” convenience stores (konbini) located in major train stations across Eastern Japan.
This year’s theme is “Meat and Fruit Festival!” The Kyushu region and Okinawa Prefecture, located in southern Japan, are renowned as treasure troves of delicious meats and fruits. This fair features an impressive lineup of over 190 items using branded meats and seasonal fruits from across these regions.
The event runs for about one month, ending on Monday, March 16. Just by using Japanese train stations, you can easily enjoy a travel atmosphere and the local flavors of these regions.
Bursting with Savory Goodness! Specialized Meat Menu
Kyushu is home to high-quality “brand meats” raised in rich natural environments. This fair features a wide variety of sandwiches, onigiri (rice balls), and bento boxes that highlight the quality of these ingredients.
Kirishima Black Pork Bacon B.L.T. Sandwich
- Release Date: February 17
- Price: 380 yen (approx. 2.53 USD)
- Sales Area: Tokyo Metropolitan Area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate This sandwich uses bacon from “Kirishima Black Pork,” raised at the foot of the Kirishima Mountains on the border of Miyazaki and Kagoshima Prefectures. You can enjoy the sweet fat and deep savory flavor of the bacon along with fresh vegetables.
Hand-Rolled Grilled Pork Onigiri (Using Kyushu Black Pork)
- Release Date: February 24
- Price: 210 yen (approx. 1.40 USD)
- Sales Area: Tokyo Metropolitan Area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate Onigiri is a Japanese soul food—a rice ball. This version features Kyushu-grown black pork grilled in an appetizing garlic-flavored sauce. The juicy meat juices match the rice perfectly.
The Taste of Oita! Toriten Bento
- Release Date: February 17
- Price: 660 yen (approx. 4.40 USD)
- Sales Area: Tokyo Metropolitan Area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate A Bento is a portable Japanese-style meal. This box features Oita Prefecture’s specialty “Toriten” (chicken tempura) as the main dish. It is also served with Hakata Mentaiko (spicy cod roe) and Aso Takana (pickled mustard greens), allowing you to experience various tastes of Kyushu in one meal.
Charcoal-Grilled Chicken Style Appetizer Salad
- Release Date: February 24
- Price: 315 yen (approx. 2.10 USD)
- Sales Area: All stores nationwide This healthy salad is inspired by Miyazaki Prefecture’s famous “Charcoal-Grilled Chicken.” The combination of fragrantly grilled chicken and refreshing salt-sauce cabbage makes it a perfect accompaniment for alcoholic drinks.
Chicken Nanban Burger
- Release Date: February 24
- Price: 238 yen (approx. 1.59 USD)
- Sales Area: All stores nationwide Miyazaki Prefecture’s signature dish “Chicken Nanban” has been turned into a burger. A sauce using the juice of “Kabosu,” a citrus specialty of Oita Prefecture, adds a refreshing acidity.
Flat-Baked Kagoshima Black Pork Curry Bread
- Release Date: March 10
- Price: 155 yen (approx. 1.03 USD)
- Sales Area: All stores nationwide This bread is filled with rich curry made using black pork from Kagoshima Prefecture. Because it is flat-baked rather than deep-fried, it is fragrant and easy to enjoy as a light snack.
Concentrated Seasonal Sweetness! Fruit Sweets
Fruits grown under the southern sun are also the stars of this event. Specialty products like mango, strawberry, and melon have been transformed into luxurious sweets.
Mango Cream Daifuku
- Release Date: February 17
- Price: 195 yen (approx. 1.30 USD)
- Sales Area: All stores nationwide Daifuku is a traditional Japanese sweet consisting of Mochi (pounded rice) stuffed with filling. This one features cream and a sauce made with Okinawa mango puree, wrapped in soft mochi.
Strawberry Mousse Crepe (Using Fukuoka Amaou Strawberries)
- Release Date: February 17
- Price: 198 yen (approx. 1.32 USD)
- Sales Area: Tokyo Metropolitan Area, Nagano, Tohoku, Niigata, etc. This crepe generously uses “Amaou,” one of Japan’s leading strawberry brands. Its rich sweetness and moderate acidity blend exquisitely with the whipped cream.
Kumamoto Higo Green Melon Pan
- Release Date: February 17
- Price: 165 yen (approx. 1.10 USD)
- Sales Area: All stores nationwide Melon Pan is a popular Japanese sweet bread shaped like a melon. This fragrant version contains cream made from “Higo Green,” a high-end melon variety from Kumamoto Prefecture.
Japanese Chestnut Paste & Whipped Cream Pie
- Release Date: February 24
- Price: 160 yen (approx. 1.07 USD)
- Sales Area: All stores nationwide A pie made with “Waguri” (Japanese chestnuts) from Kumamoto Prefecture. Inside the flaky crust, you’ll find delicate chestnut paste and milk whipped cream.
Sata Andagi – Okinawan Pineapple Flavor
- Release Date: February 24
- Price: 198 yen (approx. 1.32 USD)
- Sales Area: All stores nationwide Sata Andagi is a traditional Okinawan fried sweet (doughnut). These bite-sized treats offer the refreshing flavor of Okinawa-grown pineapples.
Okinawan Shikuwasa Cheesecake
- Release Date: February 24
- Price: 298 yen (approx. 1.99 USD)
- Sales Area: All stores nationwide This cheesecake uses “Shikuwasa,” a citrus unique to Okinawa. The refreshing acidity and distinct bitterness create a sophisticated sweet that enhances the rich cream cheese.
Sagabiyori Onigiri Series: Saga’s Premium Rice
In pursuit of the ultimate rice flavor, special onigiri made with “Sagabiyori,” a premium rice from Saga Prefecture, will also be available.
- Ikura (Salmon Roe) with Honzen Soy Sauce & Kelp Dashi Rice: 310 yen (approx. 2.07 USD). A luxurious item combining salmon roe marinated in high-end soy sauce with rice cooked in kelp dashi.
- Sockeye Salmon Onigiri ~Oita Kabosu Pepper Flavor~: 285 yen (approx. 1.90 USD). Natural sockeye salmon is accented with the refreshing spiciness of Kabosu pepper.
- Guri-Tappuri Torotaku Onigiri: 270 yen (approx. 1.80 USD). Filled generously with “Negitoro” (minced bluefin tuna) and crunchy “Takuan” (pickled radish).
Regional Collaborations and Campaign Information
The fair also features many other products, including items made with Okinawan brown sugar and collaborations with “Yoguruppe,” a lactic acid bacteria drink loved in Southern Kyushu.
Additionally, customers who purchase eligible products at stores in Japan during the period can enter a campaign to win specialties from Kyushu and Okinawa, or receive discount coupons via the NewDays app.
NewDays: Making Travel in Japan More Fun
“NewDays” is a convenience store chain operated by the JR East Group. With the concept “Always near you, on your way there and back,” it supports the daily lives of people using the stations.
In addition to station interiors, NewDays has recently been increasing its presence outside of stations as well. When traveling in Japan, be sure to stop by NewDays to find the special flavors packed with the passion of Kyushu and Okinawa.
NewDays ‘Kyushu Okinawa Fair’ Special Site (Opening February 17) 🇯🇵
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