Ministop, a convenience store chain (known as “konbini” in Japan) operating nationwide, is hosting a special campaign where you can win popular Sapporo Beer. The highlights of this event are three types of beer, including the new “Sapporo Black Label EXTRA FEEL.” Starting from March 10, 2026, a total of 3,000 people will win free or discount coupons through an instant lottery.
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Refreshing Finish! Introducing the 3 Featured Sapporo Beers
This campaign features a lineup of Sapporo Beer’s flagship products, which are highly rated by beer fans in Japan. Here are the three attractive brands you can easily find at Ministop stores.
Sapporo Black Label EXTRA FEEL
The star of this campaign is “Sapporo Black Label EXTRA FEEL.” While maintaining the rich malt flavor of the original “Black Label,” this limited-edition brew pursues a more pleasant stimulus and a smoother finish.
As the name “FEEL” suggests, it was developed to provide a unique drinking experience. It is perfect for relaxing after work or refreshing yourself after a hot bath. Both the 350ml (approx. 11.8 oz) and 500ml (approx. 16.9 oz) sizes are eligible for the campaign.
Sapporo Black Label
“Sapporo Black Label” is a standard brand that symbolizes Japanese beer. Known for its catchphrase “Adults Mellow Out,” it features an excellent balance between the natural sweetness of malt and a refreshing aftertaste.
At Ministop, the “Hot Snacks” (warm finger foods) sold next to the cash register are extremely popular. This beer pairs perfectly with fried items like “Crunch Chicken” or “Juicy Chicken.” We highly recommend experiencing the combination of “beer and freshly fried chicken,” a staple of Japanese konbini culture.
Sapporo Yebisu Beer
If you want to enjoy a slightly more luxurious mood, “Yebisu Beer” is the representative of premium beers in Japan. Made with 100% malt and carefully selected hops, it is characterized by its deep richness and elegant aroma.
Among the beers easily purchased at convenience stores, Yebisu stands out for its high-end feel. It is a luxurious brew that serves as a perfect little reward for yourself or a companion for a special evening.
A Chance for 3,000 People! Campaign Overview
This project is an “instant win” campaign (where you can see the results immediately) using the social media platform “X” (formerly Twitter).
- Campaign Period: From Tuesday, March 10, 2026, 17:00 to Monday, March 23, 2026, 23:59 (JST)
- Prize Redemption Period: From Tuesday, March 10, 2026, 17:00 to Monday, March 30, 2026, 23:59
- Number of Winners: 3,000 in total
- Target Products: Sapporo Black Label EXTRA FEEL, Sapporo Black Label, or Sapporo Yebisu Beer (one 350ml or 500ml can)
Prizes include either a “Free Coupon” for one target product or a “50 Yen (approx. $0.33) Discount Coupon.” With a large winning capacity of 3,000 people, there is a high expectation for a win!
Just 3 Steps! How to Enter
The application process is very simple. It can be completed in a few minutes from your smartphone, making it easy to participate during travel breaks or downtime.
- Follow the @ministopfan 🇯🇵 .
- Repost (formerly Retweet) the “Campaign Post” from the official account. Please note that “Quote Reposts” with comments are not eligible; the rule is to repost it as is.
- Click the entry button on the designated campaign site to try the lottery.
The lottery results will be displayed on the screen immediately. If you win, a digital coupon will be shown, so head to any Ministop store across Japan to claim your prize.
Open X Now and Join the Ministop Campaign
Ministop is loved by Japanese beer enthusiasts as a place where you can enjoy the pairing of beer with warm food prepared in-store. This campaign is a fantastic opportunity to experience Japan’s high-quality beer at a great value.
The campaign runs until March 23, 2026, but it may end early once all winning slots are filled. Please check @ministopfan 🇯🇵 for the latest information. Enjoy the excitement of an instant win and a cold beer!
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