Japan’s Lawson convenience store chain is expanding its challenging “Drinkable ◯◯” series, which transforms all kinds of foods into drinks. This series symbolizes a unique aspect of Japanese convenience store culture.
As the 31st installment, “Drinkable Mapo Tofu” will be released—a cold drink version of the classic Chinese dish.Past entries have surprised consumers with diverse products ranging from desserts like “Drinkable Soft Serve” to condiments such as “Drinkable Mayonnaise.” Now, the brand ventures into new territory by turning a meal itself into a drink.
A New Sensation: “Drinkable Mapo Tofu” is Born
The newly announced “Drinkable Mapo Tofu” is a chilled beverage offering a novel experience enjoyed cold.
Release Date: Tuesday, January 13, 2026
Price: 298 yen (tax included)
Sales Locations: Lawson stores nationwide (Not available at Lawson Store 100)
The package features a design of mapo tofu scooped with a spoon, creating such an impactful image that it makes you wonder if this is truly a drink.
The Focus: “Authentic Spiciness” and “Smooth Texture”
The greatest appeal of this product lies not just in its novelty, but in its pursuit of an authentic taste.
It faithfully recreates the essential chili heat of authentic Chinese cuisine and the stimulating aroma of Sichuan peppercorn that tingles the tongue.
For the crucial texture element, silken tofu—known for its smooth mouthfeel—is used. This allows it to be gulped down easily.Furthermore, reflecting health-conscious trends, it uses soy meat instead of ground meat, meeting modern dietary needs.
This unique drink was developed in response to consumer feedback: “I want something drinkable that’s a meal, not just dessert” and “I want a drink that easily satisfies a small hunger.” The situation where a sweet shake isn’t enough, but eating solid food feels excessive, is common for busy modern people.”Drinkable Mapo Tofu” is one answer to this precise need.
Will it surpass the impact of “Drinkable Mayo”?
Lawson’s “Drinkable ◯◯” series began with the October 2019 launch of “Drinkable Soft Serve Ice Cream.” Its rich flavor, reminiscent of real soft serve, became a talking point and launched a popular series.
It continued its success with sweet hits like “Drinkable Tiramisu” and “Drinkable Pancake.” Meanwhile, the “Drinkable Mayo” released in November 2024 became a major social media sensation due to its astonishingly high level of authenticity. Its enthusiastic support, particularly from men in their 30s to 50s, remains a fresh memory.
The surprising experience of “drinking” food combined with an authentic taste that never disappoints. This perfect balance is precisely why the series has expanded to over 30 products and is loved by so many fans.
This latest “Drinkable Mapo Tofu” can be seen as an ambitious product, further expanding the potential of “savory drinks” pioneered by the “Drinkable Mayo.”
Proposing a New Dining Style
Cold mapo tofu, and as a drink? What scenarios would be best for enjoying it? A snack break at the office? Or perhaps taking it home to savor with white rice (Japan’s staple food)? The possibilities are endless.
This unconventional cup might just create a new dining style. When visiting Japan, be sure to try this shocking experience at your nearest Lawson.
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