Lawson, a major Japanese “Konbini” (convenience store) chain with locations nationwide, will launch the “Send! Flowers and Happiness! Campaign” starting April 14, 2026. This collaboration features “Choigosim,” a character that has gained explosive popularity in South Korea. Known for positive messages and adorable visuals, the world of Choigosim is coming to Japanese convenience stores.
Delivering Positive Energy! A Special Collaboration Between Choigosim and Lawson
“Choigosim,” which has garnered overwhelming support from young people primarily through SNS, is arriving at Lawson stores across Japan. The theme for this campaign is “Flowers and Happiness.” These colorful and powerful characters are set to make the Japanese spring even happier.
The campaign features various contents that fans won’t want to miss, including “Original Lucky Charm Stickers” (Japanese Omamori-style stickers) given to those who purchase eligible snacks, “In-store Merchandise” exclusive to Lawson, and the “Energetic Choigosim Kuji” (Lottery) where you can win luxurious prizes.
Limited Quantity and First-Come, First-Served! How to Get the “Original Lucky Charm Stickers”
A highlight of the campaign is the “Original Lucky Charm Sticker” giveaway, starting at 7:00 AM on April 14, 2026. These designs are inspired by “Omamori,” traditional Japanese items carried for good luck.
Participation is very simple: for every three eligible “Meiji” brand snacks purchased at Lawson stores nationwide, you can choose and receive two of your favorite stickers.
There are 10 sticker designs in total, but the distribution is very limited, with only 40 stickers available per store. Customers are limited to one of each design per transaction (up to 10 stickers total), so it is highly recommended to visit a store early.
The stickers measure approximately 91 x 55 mm (approx. 3.6 x 2.2 inches) and are made of paper. Each features a trademark positive message from Choigosim, making them the perfect size to keep in a smartphone case or tuck into a planner.
To claim them, simply bring your three chosen snacks and your two favorite stickers to the cashier (register) together.
Eligible Products: 20 Varieties of Popular “Meiji” Snacks
To receive the lucky charm stickers, you must purchase three items from the 20 eligible snack varieties from the “Meiji” brand, a household name in Japan. The selection ranges from classic milk chocolate to refreshing gummies.
These products will be sold at Lawson stores nationwide (excluding Natural Lawson and Lawson Store 100).
Make Every Day More Fun! Lawson Exclusive Original Goods
On the same day the sticker campaign begins, April 14, Lawson will also start selling exclusive Choigosim original merchandise in stores.
1. Slide Pouches (6 Designs)
Plastic “Slide Pouches” convenient for storing small items.
- Price: 990 Yen (approx. $6.60 USD)
- Size: Approx. 117 x 90 mm (approx. 4.6 x 3.5 inches)
- Material: PVC
There are six different designs, but they are sold in “Blind Bags,” meaning you won’t know which design is inside until you open it.
2. Acrylic Keychains (6 Designs)
Acrylic keychains to enjoy on your bag or keys.
- Price: 880 Yen (approx. $5.87 USD)
- Size: Approx. 65 x 65 mm (approx. 2.6 x 2.6 inches)
- Material: Acrylic
These are also sold randomly in blind packaging. You cannot check the contents before purchasing, so enjoy the element of surprise! These goods are typically located near the comic book shelves in the store.
Important: Release Dates Vary by Region! Merchandise Schedule
The in-store merchandise has different release dates depending on the region of Japan. If you are traveling, please take note of the schedule.
- April 14, 2026 (Tue): Nationwide (excluding some regions)
- April 15, 2026 (Wed): Hokkaido, Kyushu, Chugoku Region, Ehime, Aomori (Takko-machi Store)
- April 16, 2026 (Thu): Shimane (Gotsu Watari Store), Ehime (Uchiko Ikazaki Interchange Store)
No Blank Prizes! “Energetic Choigosim Kuji”
Simultaneously with the campaign, Lawson will host the “Energetic Choigosim Kuji: Gosim-chan’s Day.” A “Kuji” is a staple lottery system in Japanese convenience stores where you are guaranteed to win a prize on the spot. This is your chance to win cute items themed around Choigosim’s daily life.
Immerse Yourself in Choigosim’s Charm! A Happy Japanese Spring Campaign
The Korean-born “Choigosim” now boasts immense popularity in Japan as well. Its appeal lies not only in its cuteness but also in the powerful, positive messages that resonate with people today.
This Lawson campaign is a perfect opportunity to feel Choigosim’s energy up close. Pick out your favorite snacks and grab a “Lucky Charm Sticker” to bring you good fortune. These small moments of joy are sure to brighten your daily life.
The campaign runs from April 14 to April 27, but it will end as soon as prizes run out. Since stickers are limited to only 40 per store, we recommend checking them out right at the start.
This spring, why not look for “Flowers and Happiness” at Lawson in Japan with the adorable Choigosim characters?
Choigosim ‘Send! Flowers and Happiness!’ Campaign | Lawson Institute 🇯🇵
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