FamilyMart, a leading Japanese convenience store chain (locally known as “Konbini”), has launched an innovative service powered by technology. The company has begun a pilot program for “Transparent Translation Displays” at checkout counters in select stores across Tokyo, providing real-time translation during customer interactions.
Launched in late January 2026, this initiative is drawing attention as a groundbreaking tool. It not only streamlines communication with international visitors but also creates an environment where store staff can provide service with greater confidence.
Eye Contact and Conversation! A New Service Style Enabled by Transparent Panels
Until now, translation tools in retail have mostly relied on handheld devices or smartphone apps. However, these posed challenges in a service environment, such as the need to look down at a screen and the difficulty of seeing the other person’s facial expressions.
The “Transparent Translation Display” introduced by FamilyMart features a clear panel, allowing staff and customers to maintain eye contact and see each other’s expressions while conversing. This system removes language barriers without sacrificing the “warmth” inherent in face-to-face hospitality.
When a customer speaks, their words are instantly translated and displayed as text on the transparent screen. The experience feels like a scene straight out of a science fiction movie.
The system supports 14 languages with high demand from tourists, including English, Simplified Chinese, and Korean. This significantly reduces the stress of “not being understood,” which often occurs in tourist areas and urban centers. Furthermore, the device does not record audio data or save personal information, ensuring strict privacy protection.
Also a Tool for Written Communication! Digital Guidance for Everyone
The functionality of the “Transparent Translation Display” goes beyond multi-language translation. It also allows for text display via keyboard input on a tablet device, making it a valuable tool for written communication with customers who have hearing impairments.
Interactions that previously relied on handwritten notes or gestures are now faster and more accurate thanks to the digital display. This provides a stress-free shopping environment for all customers with diverse needs. For store staff, being able to communicate accurately reduces psychological pressure and enables higher-quality “Omotenashi” (Japanese hospitality).
Starting March 2026! Distribution of the Data-Driven “Inbound Support Guide”
FamilyMart’s strategy extends beyond just hardware. Starting in March 2026, the company will begin distributing an “Inbound Support Guide” to its stores.
This guide includes specific numerical data, such as the number of foreign visitors and the composition ratios by country and region. This allows stores to objectively understand what guests from different backgrounds are looking for and apply those insights to store operations.
The guide is packed with practical information, including solutions for common traveler problems, know-how for smooth service, and tips for effective product displays. it serves as a powerful backup for building the optimal service style tailored to each store’s unique needs.
Order with a Simple Point! Using Numbers and Symbols for Hot Snacks
Counter items like “Famichiki” (boneless fried chicken) and “Chukaman” (steamed buns) are incredibly popular at Japanese convenience stores, including among international tourists. However, correctly pronouncing Japanese product names can be difficult.
To address this, FamilyMart is expanding the use of promotional materials that utilize numbers and letters.
The system allows customers to complete an order with simple English or basic interactions, such as saying, “Number 1, please.” This shortens wait times at the register and helps alleviate congestion. These promotional materials can be printed directly from each store’s computer and displayed immediately, allowing for flexible responses to changing needs.
Additionally, FamilyMart is analyzing sales of items popular with international visitors and sharing that data across other stores. Efforts are being made throughout the network to ensure that Japan’s high-quality convenience store products reach as many travelers as possible.
Advancing Japan’s Unique “Omotenashi” Through Technology
As inbound demand continues to grow, convenience stores remain one of the most accessible pieces of infrastructure for international visitors. Surveys by the Japan Tourism Agency have shown that many travelers feel anxious about communicating with staff, making the utilization of such technology vital.
FamilyMart’s new challenge merges the latest technology and data with on-site expertise. As the pilot program progresses, expectations are high for how Japan’s Konbini will continue to evolve.
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