On March 24, 2026, the major Japanese convenience store chain “Lawson” will release several highly anticipated new products. The lineup includes a stimulatingly sour ramune candy, a “Fig” scented body care series available only at Lawson stores in Japan, and a rich European-style curry bread. Here is a detailed look at these high-quality, unique products typical of a Japanese “Konbini” (convenience store).
Rich Umami and Aroma! The Authentic Taste of “European Curry Bread”
The “Curry Bread” (a deep-fried bread filled with savory curry), a staple favorite in Japanese bakery sections, has evolved even further.
- Release Date: Tuesday, March 24, 2026
- Price: 160 yen (including tax) (Approx. $1.07 USD)
- Features: An authentic flavor infused with the sweetness of onions and “Fond de Veau,” the classic base of French cuisine.
- Notes: Not available in the Okinawa area of Japan; currently on pre-release in parts of the Shikoku area.
The most notable feature of this curry bread is its crisp, easy-to-bite dough. The moment you take a bite, the pleasant texture of the dough is followed by the rich, overflowing aroma of the curry inside. By slowly sautéing onions to bring out their natural sweetness and combining it with the deep richness of Fond de Veau (veal stock), this bread offers a level of satisfaction that goes beyond standard convenience store fare. With a focus on the “umami” of the ingredients rather than just spice, it is perfect for lunch or a snack.
Refresh with Extreme Sourness! Morinaga “Large Ramune – Super Sour Lemon Flavor”
When you need a mood boost between work or study sessions, this stimulating snack is the perfect choice. Japan’s traditional “Ramune” (a soda-flavored tablet candy) has arrived with an astonishing level of sourness.
- Release Date: Tuesday, March 24, 2026
- Price: 157 yen (including tax) (Approx. $1.05 USD)
- Content: 27g (approx. 0.95 oz) (Large-sized tablets, about 1.5 times the usual size)
- Ingredients: Contains 80% “Glucose,” a primary energy source for the brain.
- Remarks: Exclusive to Lawson stores in Japan.
These tablets are impressively sized, 1.5 times larger than standard ramune. Eating just one provides a shocking experience as the vivid sourness of lemon directly hits your palate. Rich in glucose, it is also ideal for times when you want to improve your concentration. This “Super Sour” sensation has an addictive quality that keeps you coming back for more. It is a must-have item to keep in your bag for those moments when you want to blow away sleepiness and reset your mind.
Luxury Fragrance at the Konbini! Lawson Exclusive “Fig” Body Care
Japanese convenience stores are also a treasure trove of high-quality grooming items. This new series features a “Fig” scent, offering an elegant sweetness and a calming, sophisticated aroma reminiscent of high-end fragrances. These items are all exclusive to Lawson, allowing you to easily obtain a cooling sensation and a pleasant scent while on the go.
A New Staple for Going Out! Cool Type Body Mist (Fig Scent)
- Release Date: Tuesday, March 24, 2026
- Price: 605 yen (including tax) (Approx. $4.03 USD)
- Volume: 80ml (approx. 2.7 fl oz)
- Use: Etiquette while out and about, refreshing your mood.
With just a quick spritz, the fresh yet deep aroma of fig gently spreads. Its compact, easy-to-carry size makes it perfect for incorporating into your routine to set your mood before work or an important appointment.
Instant Cool Down! Cool Type Body Spray (Fig Scent)
- Release Date: Tuesday, March 24, 2026
- Price: 605 yen (including tax) (Approx. $4.03 USD)
- Weight: 80g (approx. 2.8 oz)
- Features: A spray type that provides a long-lasting cooling sensation.
This spray instantly cools the skin and maintains a comfortable chill. The fig fragrance gently soothes the body and mind after being flushed from the heat. The synergistic effect of the cooling sensation and the scent elevates your refresh time to something more premium.
Overwhelming Freshness! Mandom Gatsby Ice Body Paper (Fig Scent)
- Availability: Now on sale at Lawson stores across Japan
- Price: 418 yen (including tax) (Approx. $2.79 USD)
- Quantity: 12 sheets
- Features: Characterized by an ice-like coldness and an elegant fragrance.
This body paper already enjoys high support from Japanese users. While thoroughly wiping away sweat, it leaves a strong cooling sensation and a fig scent on the skin. Using the series together allows for a unified “adult grooming” experience.
Each of these new products has a distinct personality. Satisfy your hunger with the authentic European Curry Bread, stimulate your brain with the ultra-sour ramune, and groom yourself with the scent of fig. Look for the “Blue Sign” of Lawson throughout Japan to find new ways to enjoy your daily routine. Since some items are limited in quantity or area, be sure to grab them when you see them!
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