News has arrived of new bottled beverages, supervised by the popular tea brand ‘Afternoon Tea,’ set to launch at FamilyMart stores nationwide in Japan. One of the joys of Japanese convenience stores is the continuous release of limited-edition products in collaboration with famous brands, and this latest offering is not to be missed.
Starting November 25, 2025, “Strawberry-Scented Rooibos Tea” will be available, followed by “La France Pear-Scented Jasmine Tea” on December 2. Both are heartwarming flavored teas perfect for the coming season.
Since its launch in 2021, this Afternoon Tea-supervised series has captivated many fans with its authentic taste. Its popularity is immense, with the series having sold a cumulative total of over 340 million bottles. In particular, products related to rooibos tea have seen significant sales growth, likely due to a rising health-consciousness among consumers.
This new lineup reflects these current trends.
Famimaru’s Strawberry-Scented Rooibos Tea, Supervised by Afternoon Tea
A soothing, sweet-scented, unsweetened rooibos tea
First to be released is the “Strawberry-Scented Rooibos Tea.”
It will be available at FamilyMart stores nationwide in Japan starting on Tuesday, November 25, 2025. The price is an affordable 118 JPY (tax included), making it easy to try.
Based on rooibos tea, which has been gaining popularity in Japan recently, this drink is infused with the rich, sweet aroma of strawberries. However, it is an unsweetened, sugar-free type, so it’s a great choice for those who are not fond of sweet drinks. The unique refreshing taste of rooibos and the scent of strawberries are a perfect match, making it ideal for a refreshing break from work or study.
According to the development team, the product was born from a desire to propose a new way to enjoy the increasingly popular rooibos tea.
Famimaru’s La France Pear-Scented Jasmine Tea, Supervised by Afternoon Tea
A Duet of Seasonal Fruit and Elegant Jasmine
Next up, launching on Tuesday, December 2, 2025, is the “La France Pear-Scented Jasmine Tea.” This is also priced at 118 JPY (tax included).
This is the second installment in the flavored jasmine tea series, following the successful “Apple-Scented Jasmine Tea” released in June. In Japan, the La France pear, which is in season during autumn and winter, is a popular fruit known for its rich and noble aroma.
This drink is a truly luxurious beverage, combining the fragrance of La France pears with the elegant floral scent of jasmine tea. With little bitterness or astringency and a clean aftertaste, it is also recommended for pairing with meals.
It can be described as a cup that highlights the blending techniques unique to the Afternoon Tea TEAROOM, which maximize the charm of tea.
The Unique Quality of Japanese Convenience Stores
A distinctive feature of drinks sold in Japanese convenience stores is that they are not just inexpensive but also pursue a level of quality that rivals specialty shops. As these new products are supervised by the popular tea brand “Afternoon Tea,” you can sense the attention to detail in aspects like the balance of aroma and the clean aftertaste.
When you visit Japan, be sure to stop by a nearby FamilyMart and try these special flavored teas. You are sure to get a taste of the depth of Japan’s convenience store culture.
For more detailed information, you can check the official websites.
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