Tea lovers worldwide and ice cream enthusiasts in Japan, the moment has finally arrived. Häagen-Dazs’ bar series introduces its first-ever “tea flavor.”
Available for a limited time starting Tuesday, January 20, 2026, at convenience stores and supermarkets nationwide in Japan, this is the ‘Royal Milk Tea Crunch’. This isn’t just any tea flavor. The taste, described by the development team as “richly aromatic,” seems to take the concept of royal milk tea we imagine to the next level.
Japan’s convenience stores (Konbini), operating 24 hours a day and offering high-quality food, are an important part of Japanese food culture. This new ice cream will also be available at these familiar locations.
Let’s take a closer look at the ‘Royal Milk Tea Crunch’, the first challenge for the Bar Series.
Product Name: Häagen-Dazs Bar ‘Royal Milk Tea Crunch’ (Limited Time) Release Date: Tuesday, January 20, 2026 Price: 351 yen (tax included) Sales Locations: Supermarkets, convenience stores, department stores, etc., nationwide in Japan Category: Ice Cream Capacity: 80ml (2.7 fl oz)
Three Key Commitments Achieving “Rich Aroma”
Häagen-Dazs is renowned for its uncompromising dedication to ingredients. This ‘Royal Milk Tea Crunch’ is no exception. Here, we highlight its appeal through three key points.
1. A Blend of Two Tea Leaves
The ice cream base is a milk tea ice cream blending two tea leaves: Darjeeling and Assam. It uses Darjeeling, often called the “champagne of teas,” for its vibrant, rich aroma, and Assam for its deep, robust body. Combining these two achieves a strong tea presence that stands up to the richness of the milk.The cream content is also perfectly balanced, achieving both the signature creaminess of Häagen-Dazs and the sharp, distinct flavor of the tea leaves.
2. Flavor that unfolds from the very first bite
Particularly noteworthy is the dedication to the “sauce.” Inside the ice cream is a sauce concentrated with tea flavor. This employs a “teardrop-shaped filling” technique, creating a pool of sauce at the tip of the ice cream bar.
This ensures that the moment you open the wrapper and take your first bite, the rich black tea flavor bursts throughout your mouth. As you continue eating, the balance between the sauce and ice cream evolves, creating a design that keeps you engaged until the very last bite.
3. The Crunchy Texture Accent
The essence of a bar-style ice cream lies in its outer coating.This time, we’ve used Darjeeling tea leaves here too, enveloping the whole bar in aromatic milk tea chocolate.
Furthermore, this chocolate contains a generous amount of “fiantine” mixed in. Fiantine is thinly baked crepe batter that’s been crushed. Adding this creates a light, fragrant “crunchy texture” that contrasts beautifully with the smooth ice cream.The contrast between the melt-in-your-mouth ice cream and the rhythmic texture is truly captivating.
Experience the passion of our developers at your local convenience store
The balance of milk and tea, plus the delightful texture. Every aspect of the ‘Royal Milk Tea Crunch’ is meticulously crafted, making it a truly luxurious treat.
Why not enjoy a taste of Japanese sweets culture at your local convenience store after work, or during a relaxing break from household chores? More detailed information is available on the special campaign site.
https://www.haagen-dazs.co.jp/products/special/royal-milk-tea-crunch/ (Japanese Link)
When you spot it in stores on January 20, 2026, be sure to pick one up and enjoy a blissful tea time.
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