FamilyMart, one of Japan’s leading convenience store chains, is launching its first-ever special event that is sure to delight rum raisin lovers. Starting Tuesday, November 25, 2025, an incredible lineup of 11 different rum raisin products, from desserts and bread to ice cream, will be available at approximately 16,400 stores nationwide in Japan.
In Japan, it’s common for seasonal fairs to focus on a specific flavor. Rum raisin, in particular, is a perennial favorite for autumn and winter sweets due to its aromatic bouquet and rich taste. As the weather turns colder, more people tend to seek out this “adult flavor,” and the market becomes vibrant with related products.
Tapping into this long-loved flavor, FamilyMart is holding its first fair dedicated to rum raisin with a wide-ranging product lineup. These items are perfect for a relaxing moment at the end of the day or as a “little luxury” during a work break.
Now, let’s take a closer look at the exciting lineup.
Desserts
The perfect sweets for an after-meal dessert or a special treat.
Adult Rum Raisin Tart
Price: 267 JPY (288 JPY with tax)
Release Date: Tuesday, November 25, 2025
This tart features rum-soaked raisins not only within the tart base but also generously sprinkled on top of the cream. The cream itself is also infused with rum raisin, ensuring you can enjoy the flavor in every bite. It contains 0.5% alcohol. This is a limited-quantity item, so be sure to grab it if you see it.
Rum Raisin Basque Cheesecake
Price: 276 JPY (298 JPY with tax)
Release Date: Tuesday, November 25, 2025
A new take on the “Basque Cheesecake,” which is incredibly popular in Japan, this version adds fragrant rum raisins. The combination of the rich cheese flavor and rum raisin is simply exquisite. It contains 0.7% alcohol. This is also a limited-quantity item.
Torobata Rum Raisin Sand
Price: 258 JPY (278 JPY with tax)
Release Date: Tuesday, November 25, 2025
“Torobata” is a popular series known for its meltingly soft butter. This sandwich features a crisp, crumbly cookie filled with a caramel butter cream made with Hokkaido cream cheese and flavorful rum raisins. The luxurious taste will fill your mouth. It contains 0.5% alcohol.
Baked Goods
A satisfying selection of baked goods that are easy to enjoy with a warm cup of coffee or tea.
Rum Raisin Pound Cake
Price: 184 JPY (198 JPY with tax)
Release Date: Tuesday, November 25, 2025
This pound cake is infused with a generous amount of rum and baked with plenty of rum raisins. With a slightly higher alcohol content of 1.9%, it’s recommended for those who want to enjoy a more authentic rum aroma.
Melting Rum Raisin Cookie
Price: 139 JPY (150 JPY with tax)
Release Date: Tuesday, November 25, 2025
This is a soft cookie with a smooth texture based on white chocolate. It’s filled with rum-infused raisins and has a melt-in-your-mouth feel. It contains 1.4% alcohol.
Bread
Special rum raisin bread, perfect for breakfast or lunch, is also making an appearance.
Rum Raisin Butter Melonpan
Price: 176 JPY (190 JPY with tax)
Release Date: Tuesday, November 25, 2025
Melonpan is a classic Japanese sweet bread covered with a layer of crisp cookie dough. This version is filled with rum raisin butter cream. The combination of the crispy crust and rich cream is outstanding. It contains 0.6% alcohol. Product specifications and price differ in Okinawa Prefecture.
Rum Raisin Chocolat France
Price: 167 JPY (180 JPY with tax)
Release Date: Tuesday, November 25, 2025
A sophisticated chocolat france bread for adults, this features a French bread dough infused with chocolate and filled with rum raisin cream. The slightly bitter bread and sweet cream create a perfect harmony. It contains 0.7% alcohol. Some specifications may differ in Okinawa and Hokkaido.
Snacks
These snacks are ideal for a work break or when you’re feeling a little hungry.
Rum Raisin Crunch
Price: 213 JPY (230 JPY with tax)
Release Date: Tuesday, November 25, 2025
A delightful treat made of rum raisins and white cookies bound together with white chocolate containing powdered rum. You can enjoy its crunchy texture and a light rum fragrance. Alcohol content is less than 1.0%. The packaging film partially uses environmentally friendly biomass plastic.
Rum Raisin Chocolate
Price: 230 JPY (248 JPY with tax)
Release Date: Tuesday, November 25, 2025
Rum raisins soaked in a fragrant liqueur are coated in a bittersweet chocolate that has a fruity and subtle rum aroma. Each piece offers a satisfying, truly adult flavor. Alcohol content is less than 0.6%.
Sandwich
In Japan, sweet dessert-style sandwiches are also a popular category.
Rum Raisin Whip Sandwich
Price: 369 JPY (398 JPY with tax)
Release Date: Tuesday, November 25, 2025
This indulgent sandwich features strongly-scented rum raisins and a generous amount of whipped cream nestled between fluffy bread slices. It’s a rewarding treat that can be enjoyed like a dessert. Alcohol content is less than 0.5%.
Ice Cream
Eating ice cream in a warm room during the cold winter is a special pleasure in Japan, known as “Fuyu-aisu” (Winter Ice Cream).
Plenty of Rum Raisin Ice Cream
Price: 250 JPY (270 JPY with tax)
Release Date: Tuesday, November 25, 2025
Just as the name suggests, this rum raisin ice cream is luxuriously packed with whole raisins. You can fully enjoy the punchy flavor of rum and the juicy texture of the raisins. It contains 0.9% alcohol.
Notes Before Purchasing
The images shown are for illustrative purposes. Prices are displayed including Japan’s 8% consumption tax, assuming takeout. Please note that availability, pricing, and specifications may vary in some regions and stores.
And most importantly, these products contain alcohol. Under Japanese law, drinking under the age of 20 is strictly prohibited. Therefore, individuals under 20, those who are pregnant or breastfeeding, and those who plan to operate a vehicle should refrain from consuming these products.
Why not take this opportunity to try these limited-time special flavors, unique to Japanese convenience stores?
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