Lawson, a major Konbini (Japanese convenience store) chain operating throughout Japan, is launching a special collaboration campaign between the energy drink brand “Red Bull” and Japan’s next-generation Virtual esports Project, “VSPO!”. This event commemorates the upcoming major esports tournament, “VSPO! SHOWDOWN 2026 powered by RAGE.”
The campaign is set to begin on Tuesday, April 7, 2026. Customers who purchase two qualifying Red Bull products at Lawson stores across Japan will receive one limited-edition original sticker. These stickers are precious items featuring exclusive illustrations of VSPO! members active in the esports scene, accompanied by thank-you messages for their fans. With only 15 stickers available per store on a first-come, first-served basis, early arrival is highly recommended.
The Rarity of the Japan-Exclusive VSPO! Original Stickers
A total of five different original sticker designs will be distributed during this campaign. Each sticker features a visual of a member specially prepared for this collaboration.
The most notable feature is the “handwritten-style thank-you message” from the members to their fans inscribed on each sticker. Each store will have only 3 copies of each of the 5 designs, totaling just 15 stickers in stock. For fans who want to ensure they get a design featuring a specific member or team, timing at the very start of the campaign will be critical.
Starts April 7! How to Participate and Campaign Period
Anyone can participate in this campaign at Lawson stores across Japan (excluding some locations). The participation method is very simple: just pick two qualifying Red Bull cans from the shelf and take them to the register. You can then choose one sticker of your favorite design on the spot.
- Campaign Name: Lawson Exclusive VSPO! SHOWDOWN 2026 powered by RAGE Commemorative! Red Bull Original Sticker Campaign
- Period: April 7, 2026 (Tue) 0:00 AM — April 20, 2026 (Mon) 11:59 PM
- Prize Details: Red Bull x VSPO! Original Stickers (5 types in total)
- Quantity Limits: First 15 stickers per store (3 of each design × 5 types)
While the campaign is scheduled to run for about two weeks, it will end as soon as the prizes run out. Given the extremely limited quantity of 15 stickers per store, there is a high possibility that distribution will conclude on the morning of the first day.
Includes the New “Cherry Edition”! Full Red Bull Lineup
The campaign covers all Red Bull products currently sold in Japan, from the classic flavors to limited-time editions. Of particular note is the new “Cherry Edition,” released specifically for the spring season. You can enjoy this vibrant flavor while securing your limited-edition sticker.
- Red Bull Energy Drink (250ml (approx. 8.4 fl oz) / 355ml (approx. 12 fl oz) / 473ml (approx. 16 fl oz))
- Red Bull Sugarfree (250ml (approx. 8.4 fl oz))
- Red Bull Energy Drink 330ml (approx. 11.1 fl oz) (Convenient aluminum bottle for carrying)
- Red Bull Energy Drink Purple Edition 250ml (approx. 8.4 fl oz)
- Red Bull Energy Drink Green Edition 250ml (approx. 8.4 fl oz)
- Red Bull Energy Drink Cherry Edition 250ml (approx. 8.4 fl oz) (NEW!)
In addition to choosing your favorite flavor, buying in bulk is a great way to stay refreshed during long gaming sessions, work, or study breaks.
What is the Next-Generation Virtual Esports Project “VSPO!”?
“VSPO!” is one of the most popular VTuber (Virtual YouTuber) groups in Japan. They are not just streamers; they are characterized by their extremely serious approach to gaming. Through the common language of esports, they convey the joy of taking on challenges and the value of hard work to the world.
Their activities are diverse, ranging from live streaming to competing in actual esports tournaments and media appearances. Their excitement is reaching a fever pitch as they prepare for the grand stage of “VSPO! SHOWDOWN 2026 powered by RAGE.”
The members’ dedication to gaming and their pursuit of victory inspire many fans. The messages included on these stickers symbolize their sincere appreciation for the fans who support their activities.
Important Notes and Contact Information
Sticker quantities are limited. While no specific purchase limit per person has been stated, please be considerate so that as many fans as possible can participate. Additionally, since some Lawson stores may not be participating, please check for in-store posters (POP) to confirm the campaign’s availability.
Charge your energy with Red Bull, grab your limited-edition stickers, and enjoy the Japanese esports scene to the fullest. We look forward to the start of the campaign on April 7!
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