Great news for Gundam fans and beer lovers from Seven-Eleven, a major Japanese convenience store (konbini). Starting this coming Tuesday, January 27, a collaboration campaign will begin featuring the popular alcoholic beverage “Hon-Kirin” and the anime movie Mobile Suit Gundam Hathaway: The Witch of Circe. By purchasing eligible products, you can get your hands on Japan-exclusive collaboration stickers. However, this isn’t just a simple giveaway. Because the quantity available at each store is extremely limited, a battle among fans to secure them is expected.
The biggest feature of this campaign is the scarcity of the prizes. If you purchase two cans of the eligible “Kirin Hon-Kirin” at once, you will receive a prize on the spot. The rules are very simple. However, there are only “20 stickers per store” available. Since there are two types of stickers, this calculates to only about 10 of each type in stock. Depending on the size of the store, there is a high probability that they will run out of stock immediately after the campaign starts. The start time is 10:00 AM on January 27. If you want to get this item, you need to go to the store without delay.
Limited Sticker Designs and How to Get Them
What you can get are collaboration stickers featuring visuals from Mobile Suit Gundam Hathaway: The Witch of Circe. There are two designs in total. The size is approximately 80mm high x 50mm wide (about 3.15 inches x 1.97 inches). This size reflects recent trends. It is just the right size to sandwich inside a clear smartphone case or to paste as a highlight in a notebook. It can be said to be an exquisite size—neither too big nor too small.
The prizes are limited in quantity and will end as soon as they run out. As explained earlier, the number of 20 per store (10 of each type) is very small. The more enthusiastic the fan, the more they will want to hurry to get one. The method to get one is to take two eligible products and one sticker of your preferred design from the shelf yourself and bring them to the register together. This is a common format for Japanese konbini campaigns. If you don’t see the stickers on the sales floor in the store, the campaign may have already ended. Alternatively, they might be placed in a different location, so it is recommended to check with a store clerk.
Look for the “Red” Hon-Kirin
The target product required to complete this mission is “Hon-Kirin,” a flagship product of Kirin Brewery. This is a sparkling alcoholic beverage characterized by its red can, strong body, and satisfying taste. Both 350ml and 500ml cans are eligible for the campaign, and you can combine them freely.
Kirin Hon-Kirin 350ml (11.8 oz). The price is 180 yen (198 yen including tax). This is a good size to start your evening drink (banshaku). Even if you buy two, the price is under 400 yen including tax. It is easy to participate while doing your daily shopping.
Kirin Hon-Kirin 500ml (16.9 oz). The price is 253 yen (278.30 yen including tax). If you want to firmly enjoy the satisfying taste, you should choose this one. Of course, it is also possible to purchase a combination of one 350ml and one 500ml can. 6-can packs are also included in the offer. Those who want to buy in bulk can also participate with peace of mind.
There are points to note. Depending on the situation at the store, the start time of the campaign may be slightly delayed. Also, there are stores that may run out of stock or may not carry the product. Especially with collectors’ items like these stickers, it is expected that stock will run out immediately after arrival.
A Drink to Heighten Expectations for “The Witch of Circe”
The campaign period is set until Monday, February 9. However, looking at this inventory number, there will likely be almost no stores with prizes remaining by the final day. If you want to be sure to get one, we strongly recommend recording 10:00 AM on Tuesday, January 27, the start date, in your calendar.
Relaxing by opening a Hon-Kirin at the end of work or to wrap up the day. Having a sticker that colors the worldview of Hathaway at hand. To taste such a modest yet luxurious moment, why not first visit a Seven-Eleven on Tuesday? In Japan, the legal drinking age is 20. Let’s enjoy Japanese campaigns in an adult manner by observing rules and manners.
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