Japanese convenience store chain Lawson is launching new products that allow you to easily enjoy the authentic taste of Asia. Starting Tuesday, October 28, 2025, four tantalizing Asian menu items will be released exclusively in the Kanto-Koshinetsu area. The lineup, which includes Thai classics like Gapao Rice and Pad Thai, as well as the popular Vietnamese sandwich Banh Mi, will make you feel as if you’re traveling through Asia. In this article, we’ll dive into the appeal of each of these products.
Four Featured Asian Menu Items
All of the items being released this time are popular Asian gourmet dishes. Let’s take a closer look at the features of each one.
Bursting with Flavor! Gapao Rice
Gapao Rice, a quintessential Thai dish, is now available as a full-fledged bento meal. “Gapao” is the Thai name for holy basil, and Gapao Rice is a dish of stir-fried meat with this herb served over rice. Lawson’s “Bursting with Flavor! Gapao Rice” pursues an authentic taste, featuring minced chicken stir-fried with basil and nam pla (fish sauce) for a fragrant finish. Its spicy aroma stimulates the appetite and might just make you feel the vibrant energy of a Thai street food stall while still in Japan. This will be released on October 28, 2025, priced at 697 yen (tax included).
Bursting with Flavor! Pad Thai
Next up is Pad Thai, known as Thai-style fried noodles. “Pad Thai” means “Thai stir-fry” and is a dish characterized by its flat rice noodles. Lawson’s “Bursting with Flavor! Pad Thai” is finished with a sweet and sour seasoning that fully brings out the savory flavor of shrimp. You can enjoy the profound taste of the chewy rice noodles intertwined with the ingredients and sauce. It’s considered one of the more accessible Thai dishes for those who are not fond of spicy food. This will also be released on October 28, 2025, priced at 646 yen (tax included).
Bursting with Flavor! Cilantro-Scented Banh Mi-Style Sandwich
From Vietnam, we have the national sandwich, Banh Mi. Banh Mi is a staple of Vietnamese food culture, featuring various ingredients packed into French bread. Lawson’s “Bursting with Flavor! Cilantro-Scented Banh Mi-Style Sandwich” features soft bread filled with refreshing pickled daikon and carrots (namasu) and the distinct aroma of cilantro. The crunchy texture of the pickles serves as a delightful accent, making it a light and refreshing option. It is recommended for those who want to easily enjoy the taste of a Vietnamese street corner. The release date is October 28, 2025, with a price of 397 yen (tax included).
Ooey-Gooey Egg Gapao Rice
As another Gapao Rice option, the “Ooey-Gooey Egg Gapao Rice” will also be available. This product is offered at Lawson’s in-store “Machikado Kitchen.” It features a spicy gapao stir-fry and a runny, soft-boiled egg served over warm, store-cooked rice. Breaking the egg and mixing it with the gapao mellows the spiciness, creating an even deeper, richer flavor. It’s truly a dish that lets you enjoy that fresh-made taste. It will be released on October 28, 2025, and is priced at 581 yen (tax included).
[Important] Sales Area and Disclaimers
The four products introduced today will be sold exclusively at Lawson stores in the Kanto-Koshinetsu area (Tokyo, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Kanagawa, Niigata, Yamanashi, and Nagano). If you are traveling or on a business trip in this region, be sure to check them out. Please note that these products are not available at Natural Lawson stores, and some items may not be available at all locations or the release time may vary.
For many visitors to Japan, convenience stores are a fascinating place to easily experience Japanese food culture. The new Asian menu from Lawson reproduces the authentic tastes of various Asian countries with the quality you’d expect from a Japanese convenience store. When you’re in the Kanto-Koshinetsu area, why not embark on a “culinary tour of Asia” that you can easily enjoy at Lawson?
Post a Comment