On November 25, 2025, the Japanese convenience store chain Lawson is releasing a captivating lineup of new drinks, perfect for the changing season. From a healthy smoothie to kickstart a busy morning, to an authentic tea latté for a midday break, and a rich fruit drink for a special treat, there’s a unique selection to suit any mood.
A hallmark of convenience stores in Japan is the constant release of new products that align with the seasons and latest trends, and many people eagerly await these new items each week. Today, we’ll take a closer look at three of these new products that have been generating buzz even before their launch, exploring their appeal and background.
For a New Morning Routine! “Yogurt Smoothie Mixed Berry”
First up is the “Yogurt Smoothie Mixed Berry,” a refreshing drink to brighten the start of a busy day. Priced at 258 yen (tax included), it’s the perfect choice for a quick and nutritious breakfast.
The standout feature of this smoothie is its sweet, tart, and fresh flavor, created by a blend of three types of berries: strawberry, blueberry, and cranberry. Based on yogurt, it has a satisfying consistency with a clean aftertaste. In Japan, smoothies from convenience stores are an extremely popular category, especially among business professionals and students who want a quick breakfast without compromising on nutrition. This new product is sure to be a strong supporter of their healthy lifestyles. With a texture so rich in fruit pulp, it feels less like drinking and more like a satisfying “eating” experience.
A Specialty Shop Taste, Made Easy: “Sarutahiko Coffee Tea Latté”
Next is the “Tea Latté,” supervised by Sarutahiko Coffee, a specialty coffee shop originating from Ebisu, Tokyo. Priced at 218 yen (tax included), it is highly recommended for coffee and tea aficionados who appreciate authentic flavor.
Sarutahiko Coffee is a popular coffee shop with a large following, known for selecting high-quality beans and using unique roasting techniques. In Japan’s convenience stores, collaborations with such famous specialty shops are common, allowing consumers to easily enjoy high-quality tastes anywhere across the country. This tea latté luxuriously uses two of the most aromatic tea leaves, Assam and Uva. It maximizes the rich, natural aroma of the black tea while suppressing bitterness, resulting in a perfectly balanced flavor. The exquisite match of rich milk and fragrant tea creates a drink that feels just like one you’d get at a café. It’s the perfect, soothing beverage for a calming break from work or study.
For a Special Treat: “THE Strawberry”
Finally, we have “THE Strawberry,” a treat drink that, as its name suggests, allows you to fully indulge in the charm of strawberries. At 298 yen (tax included), it’s a bit of a splurge, but well worth the price.
The dedication to quality in this drink is evident in the generous amount of large, diced strawberry pulp it contains. With every sip, the texture of juicy strawberries and their rich sweetness fills your mouth. In Japan, there is a culture of enjoying a special sweet or drink as a “Gohoubi” (reward) for getting through a tough week or accomplishing something. “THE Strawberry” is the perfect, rich, and deeply satisfying drink for such moments. It feels almost like eating a dessert and is an irresistible item for any strawberry lover.
These new products will be available at Lawson stores across Japan starting November 25, 2025. Please note that some stores may not carry them, and release times may vary depending on delivery schedules. Also, these items will not be sold at Lawson Store 100 locations. When you visit Japan, why not stop by a nearby Lawson to try out the latest convenience store drinks? You’re sure to experience the depth and fun of Japan’s convenience store culture.
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