The second round of the character lottery for Japan’s immensely popular chocolate biscuit snack, “Sakuyama Chocojiro,” will be released starting Friday, February 27, 2026. This collection will be rolled out sequentially at convenience stores (known as “Konbini” in Japan), including Lawson and Ministop nationwide.
A “Kuji” is a staple “no-lose” lottery system found in Japanese convenience stores where every ticket wins a prize. This latest lineup features items that fully immerse fans in the world of Chocojiro, including a giant cushion that recreates everything from the chocolate molding to the text on the back of the biscuit, as well as adorable plush mascot charms.
The Star of the Show! Prize A: BIG Choco Bis Cushion
The most anticipated item this time is the Prize A “BIG Choco Bis Cushion.”
This item is designed to look exactly like a giant version of the “Sakuyama Chocojiro” snack. The front chocolate side features Chocojiro’s face in a 3D mold, while the back biscuit side is printed with the same unique messages found on the actual snacks. It is a high-quality cushion that will brighten up any room.
Perfect for Your Bag! Prize B: Plush Mascot Charms
Prize B features “Plush Mascot Charms,” which are perfect for taking Chocojiro on the go.
There are three different variations available, each with a unique facial expression. Chocojiro’s adorable eyes and round form have been faithfully recreated. You can attach them to your bag or pouch and enjoy an outing together.
Practical Daily Items (Prizes C–F)
The lineup also includes a rich variety of practical goods that can be used in daily life.
Prize C: Plastic Mug
This lightweight and durable plastic cup is hard to break, making it ideal for desk work or everyday use by children.
Prize D: Mini Towel
An essential hand towel for when you’re out and about. The colorful designs make taking it out of your pocket a delight.
Prize E: Rubber Keychains
These keychains showcase Chocojiro in his signature unique poses, serving as an eye-catching accent for your keys or bag.
Prize F: Tin Badges
These tin badges feature a stylish matte texture. Collect multiple badges to create your own personalized decorations.
Get it with the Very Last Ticket! Last Chocojiro Prize: Tote Bag
In Japanese lottery culture, there is a special “Last Prize” awarded to the person who purchases the very last ticket in the box. This time, the prize is a “Tote Bag.”
This high-capacity bag features Chocojiro embroidery. The character’s fur is represented with soft, fluffy fabric, giving it a premium and special feel.
Sales Information and Summary
This lottery will be available at a wide range of stores across Japan. As quantities are limited, it is recommended to check participating stores early.
- Product Name: “Sakuyama Chocojiro Kuji” Round 2
- Price: 680 yen per play (tax included) (approx. $4.50 USD)
- Release Date: Starting sequentially from Friday, February 27, 2026
- Retail Locations: Lawson, Ministop, GEO, Don Quijote, etc., across Japan
- Manufacturer: Movic Co., Ltd.
Please note that stock arrival times may vary by store, and some locations may already be sold out.
The Appeal of “Sakuyama Chocojiro” as it Approaches its 10th Anniversary
Launched in 2017, “Sakuyama Chocojiro” has become one of Japan’s most iconic and popular snacks. It features a delicious combination of chocolate with milk cream filling and a crunchy biscuit.
There are 30 different character expressions and 100 unique messages printed on the biscuits. Currently, a large-scale project is underway to celebrate the 10th anniversary of its launch.
If you are visiting Japan, be sure to try your luck with this unique lottery at a nearby convenience store!
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