Japan’s leading convenience store chain, 7-Eleven, has announced the launch of a new ice cream, the “Seven Premium Noko Nama Choco Bar” (Rich Raw Chocolate Bar), available at stores nationwide starting Tuesday, October 14th.
This product was developed especially for chocolate lovers, based on the concept of a “gohoubi” or “special reward” ice cream. It’s designed to let you fully indulge in a deep, rich chocolate flavor.
The Secret is the Triple-Layer Chocolate Structure
Its most distinct feature is a three-layer structure composed entirely of different forms of chocolate, offering a unique experience with every bite.
- Layer 1: Chocolate Coating: The outside is a crisp chocolate coating that features the authentic, slightly acidic, and brilliant flavor of cacao.
- Layer 2: Chocolate Ice Cream: Inside the coating is a rich and decadent chocolate ice cream that delivers a pure chocolate taste.
- Layer 3: Melting Raw Chocolate Center: At the core is a soft, melting “nama chocolate” (ganache-style raw chocolate) sauce, providing a satisfyingly deep cacao flavor and a delightful texture.
These three distinct layers create a dynamic experience of changing textures and a complex chocolate flavor that unfolds from the first bite to the last.
A Word from the Developer
A representative for the development team commented, “We wanted to deliver an authentic, high-quality product for customers seeking premium chocolate. We focused meticulously on maximizing the appeal of chocolate. There’s no doubt you’ll feel a sense of bliss after just one bite! We hope people will choose this as a special treat for themselves.”
Pricing and Availability
The “Seven Premium Noko Nama Choco Bar” will be released in time for autumn, a season when the popularity of chocolate soars in Japan. The price is 268 JPY (289.44 JPY including tax).
A Must-Try When in Japan
For those visiting or living in Japan, don’t miss this opportunity to try a high-quality convenience store sweet. It’s the perfect, accessible indulgence for any chocolate aficionado. Be sure to stop by your nearest 7-Eleven to try it for yourself!
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