Starting March 3, 2026 (Tuesday), “Extremely Spicy Cola Gummy” (Gekikara Cola Gummy) will be available for pre-launch at 7-Eleven convenience stores (Konbini) across Japan. This product was supervised by Pannakota, a popular influencer with over 4.3 million total social media followers. It is an experiential snack that realistically recreates his signature “Extremely spicy food challenge.” Utilizing the expertise of Kabaya Foods, a major Japanese confectionery manufacturer, this item is expected to become a hot topic, particularly among Gen Z (teens and young adults).
Experience Popular Influencer Pannakota’s “Extremely Spicy Challenge”
Pannakota is a creator who boasts overwhelming popularity for his “Mukbang” (eating videos originating from South Korea) content. His videos challenging extremely spicy dishes and his high-impact projects have gained a cult following among Japanese youth, with his total social media views surpassing 6.5 billion.
This “Extremely Spicy Cola Gummy” was developed so that anyone can authentically experience the intense heat seen in his viral videos. It is a unique item that allows you to bring the “world of video” that you once viewed through a smartphone screen into your own hands as a real-life sensation.
Product Information and Sales Schedule for Spicy Cola Gummy
This new product can be purchased early at 7-Eleven stores throughout Japan.
- Product Name: Extremely Spicy Cola Gummy (Gekikara Cola Gummy)
- Price: 198 yen (213.84 yen including tax / approx. $1.43)
- Release Date: Sequential rollout starting March 3, 2026 (Tuesday)
- Sales Area: 7-Eleven stores nationwide in Japan (excluding some locations)
This is the second installment in the “Influencer Gummy” series developed by Kabaya Foods. It stands in stark contrast to the first installment, Mochi Fuwa Whip released in December 2025, resulting in a highly stimulating and “aggressive” product.
Real Chili Peppers!? Obsessive Attention to Heat and Appearance
The most defining feature of “Extremely Spicy Cola Gummy” is its uncompromising “heat” and “realism.” It uses flavorings reminiscent of real chili peppers, delivering an intense spicy kick that spreads through your mouth with every bite.
While the base flavor is a classic cola, it features an exquisite “sweet and spicy” balance that fuses the refreshing sensation of cola with the sting of chili peppers. Furthermore, the shape of the gummy itself is modeled after a real chili pepper.
The visual impact is strong, making it perfectly “social media friendly.” Designed with Kabaya Foods’ signature bouncy texture, the spicy components are felt even more directly as you chew.
Visual Stimulation! The Fire-Breathing Pannakota Package
The package design is crafted to stand out on store shelves. Featuring an energetic red and black color scheme, the visual depicts Pannakota “breathing fire” while surrounded by a large amount of chili peppers. This is a traditional expression style for extremely spicy products in Japan.
The package includes a warning: “Please refrain from eating if you are sensitive to spicy food.” This is not merely for show, but proof of a serious pursuit of heat. It is recommended only for those who can handle intense stimulation.
Video Collaboration Scheduled for the Launch
To coincide with the product’s release, special project videos are scheduled to be posted on Pannakota’s various social media accounts. Many fans are eager to see how he will react when he tries the “Extremely Spicy Cola Gummy” himself.
- Pannakota Official YouTube Channel
- Pannakota Official TikTok Account
- Pannakota Official Instagram
- Pannakota Official X (formerly Twitter)
By eating the same gummy while watching the videos, you can enjoy an immersive experience as if you are participating in the “Extremely Spicy Challenge” yourself. It’s also a great way to compete with friends and family to see who can handle the heat or to share your reactions online.
Experience the “World of Video” at Japanese Convenience Stores
According to a representative from 7-Eleven, this product was created to push the boundaries of “heat beyond the common sense of gummies.” Whether you’re looking for a thrill in your daily life or something to talk about with friends, this “Extremely Spicy Cola Gummy” is the perfect choice.
It is a bag full of playfulness and stimulation, packed with Pannakota’s unique worldview. After the pre-launch on March 3, look for this high-impact red package in the gummy aisle of 7-Eleven.
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