A collaboration has been announced between the popular Japanese brand “Maison de FLEUR” and the global icon “Hello Kitty.” This shockingly cute Brand Book (a magazine that comes with a luxury gift) will be released on Wednesday, March 11, 2026, at FamilyMart (a representative Konbini or convenience store in Japan) and bookstores nationwide.
“Maison de FLEUR” is a brand that continues to captivate Japanese women with its French-style accessories adorned with ribbons and frills. The theme of this collaboration is “Strawberry.”
Pre-orders for these items, featuring Kitty-chan wrapped in strawberry ribbons, started today, Thursday, February 5, 2026. Let us introduce these high-quality items that symbolize Japan’s unique Konbini culture.
What is a Japanese “Brand Book”?
This is a unique aspect of Japanese publishing culture. Although formally sold as a “book (magazine),” the main attraction is the high-quality branded goods included as a “supplement” (furoku). You can easily buy them at bookstores and Konbini.
Strawberry x Ribbon: A Design Unique to Japan
The most distinctive feature of this collaboration is how the strawberry stem is represented by Maison de FLEUR’s iconic “ribbon.”
While many character collaboration products in Japan simply rely on prints, this collection shines with its attention to materials. The body uses a luxurious quilting material, accented with a “3D Hello Kitty” finished with fluffy fabric and delicate embroidery.
It perfectly expresses a “French Chic” worldview that isn’t embarrassing for adults to carry—in fact, it shines precisely because it is carried by adults.
FamilyMart Exclusives: 4 Types in “Red”
First, let’s look at the limited lineup available at FamilyMart stores across Japan. These designs are based on “Red,” Hello Kitty’s signature color.
Maison de FLEUR × HELLO KITTY Strawberry Plush Charm BOOK
- Price: 3,190 JPY (approx. $21 USD)
A plush charm with an adorable form, looking as if she is hugging a strawberry. It’s not just a plush toy; it comes with a ball chain. You can use it as an accent on your bag or attach it to your smartphone to carry around. It’s a design you’ll want to pair with a Maison de FLEUR bag.
Maison de FLEUR × HELLO KITTY Strawberry Treasure Case BOOK [RED]
- Price: 4,059 JPY (approx. $27 USD)
Shaped like a boxy vanity pouch with a solid gusset (depth). As the name “Treasure Case” suggests, it is perfect for storing precious cosmetics, jewelry, or letters. Its high design quality makes it stand out as an interior piece just by placing it on your desk.
Maison de FLEUR × HELLO KITTY Strawberry Multi-Case BOOK [RED]
- Price: 4,059 JPY (approx. $27 USD)
A multi-case equipped with a 6-hole binder. The possibilities are endless: use it as a household budget pouch to organize cash, or use it to store Oshikatsu (fandom activity) goods like acrylic stands and tickets. The bright red quilting fabric lifts your spirits every time you take it out of your bag. You can use it for a long time by swapping out the refills.
Maison de FLEUR × HELLO KITTY Strawberry Charm BOOK
- Price: 3,190 JPY (approx. $21 USD)
This charm is essentially a pouch shaped exactly like a strawberry. Its round, plump shape is characteristic, making it suitable for storing small items like lip balm, accessories, or earphones. Gold-colored hardware is used down to the finest details, such as the zipper pull and logo plate, exuding a luxury feel that belies its 3,000 yen range price point.
Bookstore & Online Exclusive: The Special “Pink” Color
Next, we introduce the limited color sold at bookstores and online bookstores. This line features “Pink,” giving a more feminine and soft impression.
Maison de FLEUR × HELLO KITTY Strawberry Multi-Case BOOK [PINK]
- Price: 4,059 JPY (approx. $27 USD)
The specifications are the same as the FamilyMart “RED” version, but the change to pink completely transforms the impression. This is recommended for those who like sweet coordinates or pastel-colored accessories. It will be the perfect choice for those who have unified their desk environment with pink.
Maison de FLEUR × HELLO KITTY Strawberry Treasure Case BOOK [PINK]
- Price: 4,059 JPY (approx. $27 USD)
This is the color variation of the “RED” version. The pink quilting material shows an elegant sheen depending on how the light hits it. There is the joy of choosing between red and pink to match your room’s interior.
Look Out for the Special Lookbook
For this brand book, great effort has been put not only into the items but also into the magazine (booklet) itself.
Hello Kitty herself appears as the cover girl. It includes a special photo shoot taken exclusively for this collaboration.
Release Date and How to Buy
Please note that the available products differ depending on the sales channel.
- Pre-order Start Date: Thursday, February 5, 2026
- Release Date: Wednesday, March 11, 2026
- Sales Locations:
- FamilyMart: Strawberry Plush Charm, Strawberry Charm, Strawberry Multi-Case (RED), Strawberry Treasure Case (RED)Bookstores & Online Bookstores Nationwide: Strawberry Multi-Case (PINK), Strawberry Treasure Case (PINK)
In Japan, it is not uncommon for mooks and brand books with appendices from popular brands to sell out immediately after release. This is especially true for this collaboration between “Maison de FLEUR” and “Hello Kitty,” both of which have enthusiastic fans.
For those thinking of updating their personal items for the new life season starting in March, or those looking for a reward for themselves, this is the perfect option.
If there is an item you are interested in, we recommend going to the magazine corner of a FamilyMart on the morning of the release date or considering an early online reservation. Kitty-chan wrapped in a strawberry ribbon is sure to color your daily life with a touch of French Chic.
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