Japanese convenience stores (Konbini) are indispensable to daily life, open 24 hours a day and offering everything from food to daily necessities. From one of the major chains, “FamilyMart,” comes surprising news regarding “hana by hince,” a brand collaboration with the popular Korean cosmetics brand “hince.”
In the beauty magazine “Biteki,” the brand’s “Shine Highlighter Balm 01” won 1st place in the Highlight Category of the “2025 Annual Korean Best Cosmetics” awards. To commemorate this, a special sale will be held at FamilyMart stores across Japan starting Tuesday, January 27, 2026, where all “hana by hince” products will be discounted by 300 yen.
This is a chance to get high-quality items that go beyond typical convenience store cosmetics at unprecedented low prices.
Best Cosmetics 1st Place Winner: Talented Highlighter Now 690 Yen
Shining at number one among numerous Korean cosmetic products is the “Shine Highlighter Balm 01.”
Despite the convenience of being purchasable at a convenience store, this product possesses an elegant and natural glossiness comparable to high-end department store cosmetics. Its wet-look texture has been highly rated by beauty experts.
During this sale, this award-winning item will also be discounted by 300 yen from its regular price of 990 yen (tax included), making it available for 690 yen (tax included). It is the perfect opportunity for those who have been curious about it to give it a try.
Sale Overview and Participating Stores
This campaign is part of FamilyMart’s “Fun and Value” initiative.
- Period: Tuesday, January 27, 2026 – Monday, February 23, 2026
- Content: 300 yen off all “hana by hince” products at the register
- Participating Stores: Approximately 16,400 FamilyMart stores across Japan (Note: Some stores may not carry the products)
Although the campaign lasts for about a month, popular items and limited-edition colors may sell out early.
Detailed Lineup of Eligible Products
This sale covers “all items.” Here is an introduction to every item, from base makeup to nails.
Shine Highlighter Balm
- Price: 990 yen → Sale Price 690 yen (tax incl.)
- Colors: 01 Champagne / 02 Rosy (2 colors total)
The star of this event, the highlighter balm. It features translucent color and a subtle shimmer. The texture melts softly at body temperature and adheres to the skin, so it won’t mess up your makeup even when layered over foundation.
Layer Fit Cushion SPF50+ PA+++
- Price: 1,780 yen → Sale Price 1,480 yen (tax incl.)
- Colors: 01 Ivory / 02 Natural (2 colors total)
A cushion foundation that fits thinly and smoothly while covering the skin. The shades are neutral, neither too red nor too yellow, creating a healthy glow and natural skin look. It also features high UV protection (SPF50+ PA+++).
Water Glass Tint
- Price: 990 yen → Sale Price 690 yen (tax incl.)
- Colors: 01 Peach / 02 Berry / 03 Mauve / 04 Caramel (4 colors total)
A lip tint where moisture melts into the lips for long-lasting color. A key feature is that the color does not easily dull over time. It contains moisturizing ingredients (low molecular weight hyaluronic acid), making it resistant to drying out. It is supported by those who want to maintain beautiful color even after taking off a mask.
Sheer Glass Lipstick
- Price: 990 yen → Sale Price 690 yen (tax incl.)
- Colors: 01 Peach / 02 Berry / 03 Caramel / 04 Hazel (4 colors total)
A lipstick that gives a translucent gloss while keeping lips moist. You can adjust the color intensity by the number of layers you apply.
Melting Glow Cheek Balm
- Price: 990 yen → Sale Price 690 yen (tax incl.)
- Colors: 01 Peach / 02 Berry / 03 Caramel (3 colors total)
A balm-type cheek product that creates a healthy impression with translucent color. The non-sticky, moist texture adheres to the cheeks. It provides a finish that looks like color is naturally flushing from within.
Triple Eye Palette
- Price: 1,450 yen → Sale Price 1,150 yen (tax incl.)
- Colors: 01 Peach / 02 Berry / 03 Caramel (3 colors total)
A mini-sized eyeshadow palette containing a set of three colors that can be layered. Just one of these is enough to complete a trendy eye makeup look. Since it finishes beautifully even when applied with fingers, it is also recommended for makeup beginners. The size is convenient for carrying around.
Veil Fit UV Tone Up SPF50+ PA++++
- Price: 1,400 yen → Sale Price 1,100 yen (tax incl.)
- Colors: 01 Peach Ivory / 02 Soft Lavender (2 colors total)
A UV makeup base that brightens skin tone. With a texture as light as whipped cream, it keeps skin looking bright for a long time. It possesses the highest level of UV protection in Japan (SPF50+ PA++++).
Mood On Nail Polish
- Price: 680 yen → Sale Price 380 yen (tax incl.)
- Colors: 01 Peach / 02 Berry / 03 Ash Blue (3 colors total)
A nail polish with beautiful translucence and gloss. The soft colors blend well with the skin, making fingertips look elegant. It is quick-drying, making it easy to use even in a busy daily life. With the sale price being incredibly cheap at 380 yen, collecting all colors is also recommended.
[Limited] Water Glass Tint (Limited Colors)
- Price: 990 yen → Sale Price 690 yen (tax incl.)
- Colors: 05 Mont Blanc Milk / 06 Marron Glacé
Limited quantity lip tints inspired by sweets. They feature colors that evoke a deep sweetness, allowing you to enjoy a mature vibe.
[Limited] Lip Plumper Gloss Shine Pink
- Price: 990 yen → Sale Price 690 yen (tax incl.)
A limited edition lip gloss with added glitter shining in pale pink. It has a pearl-like luster. It features a plumper function to make lips look fuller and has a cooling sensation.
[Limited] Triple Eye Palette Shine Pink
- Price: 1,450 yen → Sale Price 1,150 yen (tax incl.)
Eyeshadow containing pink and gold pearls. It is a set of three colors: matte, highlighter, and glitter. It can be used not only for eye makeup but also as a highlighter.
Encounter “Narrative Beauty” at the Convenience Store
The campaign period runs from Tuesday, January 27, 2026, to Monday, February 23, 2026. It will be held at FamilyMart stores nationwide in Japan, though some stores may not carry the items.
This sale is a perfect opportunity to easily try high-quality Korean cosmetics at a low price at Japanese convenience stores. When visiting Japan, be sure to check out a nearby FamilyMart.
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