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Exclusive “Pretty Guardian Sailor Moon” Merchandise at Lawson Japan Starting March 10, 2026! “Smile Ver.” Items Featuring All 10 Guardians

Starting March 10, 2026, exclusive original merchandise from the world-famous anime “Pretty Guardian Sailor Moon” will be available at “Lawson,” one of Japan’s leading convenience store chains (known as Konbini).

This collection features the “Smile ver.” design, depicting the characters with bright, cheerful expressions. The lineup includes two types of items: Acrylic Stands and shimmering Aurora Glitter Badges. This highly anticipated project will be available at Lawson stores nationwide (with some exceptions), the official fan club, and the specialized store in Harajuku, Tokyo.

Main visual of Sailor Moon exclusive merchandise at Lawson

All 10 Guardians in the Lineup! The Charm of the “Acrylic Stand – Smile Ver. -“

The centerpiece of this collection is the “Acrylic Stand,” featuring all 10 characters from the Sailor Guardians. These are acrylic display items where the characters stand upright, making them the perfect size for decorating desks or shelves.

Full collection of Sailor Moon Smile version acrylic stands

Product Details

  • Lawson Standard Price: 1,650 yen each (approx. $11 USD)
  • Size (approx.): Height 150mm (approx. 5.9 inches) × Width 75mm (approx. 3.0 inches)
  • Material: Acrylic

The characters available (10 types in total) are as follows:

  • A: Super Sailor Moon
  • B: Super Sailor Chibi Moon
  • C: Super Sailor Mercury
  • D: Super Sailor Mars
  • E: Super Sailor Jupiter
  • F: Super Sailor Venus
  • G: Super Sailor Uranus
  • H: Super Sailor Neptune
  • I: Super Sailor Pluto
  • J: Super Sailor Saturn

It is a wonderful highlight for fans that all 10 Guardians, including the Outer Guardians, are designed with “smiles.” With a height of 15cm (approx. 5.9 inches), they have a great presence. You can display your favorite character individually or line up multiple characters to recreate the world of the series.

Beautiful Radiance! “Aurora Glitter Badges” Groups A & B

Next up are the “Aurora Glitter Badges,” perfect for adding an accent to your bags or pouches. These also use the “Smile ver.” illustrations and feature a luxurious finish with aurora processing that changes color depending on the light angle, combined with sparkling glitter.

Aurora glitter badges featuring Sailor Moon characters

Product Specifications and Sales Rules

  • Lawson Standard Price: 770 yen each (approx. $5 USD)
  • Size (approx.): Diameter 56mm (approx. 2.2 inches)
  • Material: Tinplate, PET, Iron
  • Sales Method: Blind packaging (Random packet) where the contents are not visible.

The badges are sold in two separate groups, “Group A” and “Group B.”

  • Aurora Glitter Badge A (5 types total): You won’t know which character you get until you open it.
  • Aurora Glitter Badge B (5 types total): These also contain one random type.

Sold in the “blind format” common for Japanese convenience store goods, you can enjoy the “Gacha-style” excitement of seeing which Guardian you’ll get. Please note that “searching” (the act of trying to identify the contents by feeling the package) is prohibited in stores, so choose based on luck!

Release Dates and Regional Schedule in Japan

The release date for these original goods varies by region in Japan. If you are planning to purchase them while traveling in Japan, please check the following schedule.

Map of Japan showing release dates by region

Release Dates by Region

  • March 10, 2026 (Tuesday): Tohoku, Kanto, Chubu, Kinki, Shikoku (excluding Ehime Prefecture)
  • March 11, 2026 (Wednesday): Hokkaido, Chugoku region, Ehime Prefecture, Kyushu

The above schedule is based on the Tokyo metropolitan area. Delivery may be delayed due to shipping conditions or weather. Also, since not all Lawson stores carry the items, it is recommended to check the official search page in advance.

How to Purchase Outside of Lawson Stores

If you are unable to purchase them at a Lawson store, sales are also planned through the following official channels:

There are opportunities to get them through online sales and specialized stores as well. As these are highly popular limited-edition items, it is recommended to check them out early.

Precautions and Support Information

Due to expected popularity, these items may sell out quickly. Please refrain from calling individual stores to check inventory, as this interferes with store operations. If you have any questions, a dedicated inquiry office has been established.

  • Contact: 0120-662-161
  • Availability Period: March 3, 2026 (Tuesday) – May 8, 2026 (Friday)
  • Hours: 10:00 AM – 5:00 PM (Excluding Saturdays, Sundays, and Japanese public holidays)

The shining smiles of the Sailor Guardians are perfect for the arrival of spring in Japan. Be sure to look for these wonderful Guardians at a Lawson near you!

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