Japan’s 7-Eleven has launched two new types of “Rice Burgers,” a warm treat perfect for the cold winter. This is a uniquely Japanese fast food that uses fragrant, soy sauce-grilled rice patties instead of traditional hamburger buns. The new items have been progressively rolling out in stores across Japan since December 14, 2025, and they represent the ever-evolving world of Japanese convenience stores, or “Konbini.”
These Rice Burgers were developed as the second installment in the “Gohobi Omusubi” (Gourmet Rice Ball) series, following the popular “Umami Aimori Omusubi” that was released in September. In Japan, onigiri (rice balls) are one of the most popular snacks, and their quality has dramatically improved in recent years. These new Rice Burgers bring the growing trend of gourmet rice burgers, popular in specialty restaurants and as frozen meals, to the accessible format of a Konbini. Since warm food is especially favored in winter, this product, which can be enjoyed piping hot simply by heating it in a microwave, is sure to warm the hearts and bodies of many.
Three Points of Meticulous Craftsmanship
This new Rice Burger series was created with a focus on several key points to maximize its deliciousness.
First is the rice patty, the core of the product. It’s not just plain rice. Each patty is infused with soy sauce and carefully grilled to achieve a perfectly crisp and fragrant exterior while maintaining a soft and fluffy interior. This attention to detail enhances the flavor of the fillings.
Next is the overwhelming volume of the fillings packed between the rice patties. You’ll be surprised by the visual impact the moment you open the package. It’s generously filled with juicy ingredients, making it very photogenic. The rich and deep flavors, perfect for the cold season, blend beautifully with the savory rice.
Finally, you can’t overlook the specially developed heat-resistant container. After purchase, you can simply heat it in the microwave right in its container to enjoy a piping hot, authentic-tasting rice burger, just like one from a specialty shop. Its convenience makes it easy to carry, perfect for various occasions like an office lunch or a meal on the go.
This time, two appetizing meat-based options have been released simultaneously. It’s a compelling lineup, making it hard to choose between them.
Rice Burger: Charcoal-Grilled Kalbi Beef
Price: 328 JPY (354.24 JPY with tax)
First up is a luxurious item featuring kalbi beef, a classic staple of Japanese yakiniku (grilled meat).
The kalbi beef, slow-grilled over charcoal, is incredibly juicy, bursting with meaty flavor with every bite. The distinctive smoky aroma from the charcoal enhances the natural sweetness of the beef, while a special sweet and savory sauce adds further depth and a lasting finish.
The savory rice patty perfectly complements the rich flavor of the kalbi, creating a flawless harmony. As you eat, the trinity of rich meat flavor, the sweetness of the rice, and the smoky charcoal aroma fills your mouth, promising a moment of pure bliss.
Rice Burger: Teriyaki Chicken with Garlic Mayonnaise
Price: 298 JPY (321.84 JPY with tax)
The other option is a tempting creation based on “teriyaki chicken,” a flavor beloved by many in Japan.
Juicy chicken coated in a sweet and savory teriyaki sauce is enhanced with the richness and punch of garlic mayonnaise. The sweetness of the teriyaki, the creaminess of the mayonnaise, and the stimulating aroma of garlic combine to create an addictive flavor that you won’t be able to stop eating.
The aroma of garlic that wafts up when you heat it in the microwave is intensely appetizing. The combination of the rice patty, sweet and savory teriyaki chicken, and garlic mayonnaise brings out the best in each component, creating a synergistic effect of deep flavor. It’s a highly satisfying item that balances a substantial feel with an irresistibly delicious taste.
During the busy end of the year, when you come home from work in the cold, or during your office lunch break. For the few dozen seconds it takes to heat up this rice burger in the microwave, the aroma of soy sauce and the fillings will fill the air, making you feel happy even before you take a bite. This is truly a blissful “one-handed gourmet” experience that you can enjoy with ease.
When you visit Japan, be sure to try this special, limited-time winter taste at 7-Eleven.
Source (Japanese): 温めておいしい「ライスバーガー」が新登場！ 外は香ばしく、中はしっとりのご飯と、ボリュームたっぷりの具材 「炭火焼牛カルビ」と「照焼チキンガーリックマヨネーズ」の2商品を発売！ 〜セブン‐イレブンで12月14日（日）から順次発売〜
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