Seven-Eleven Japan has begun selling special sweets gifts for “White Day” on March 14, 2026. White Day is a unique Japanese cultural tradition where those who received gifts on Valentine’s Day (February 14) return the favor with a gift of their own. In 2026, limited-edition sets from world-renowned brands and famous Japanese shops—including Ginza Cozy Corner, Godiva, and items supervised by Chef Koji Tsuchiya of “Theobroma”—will be available at stores across Japan.
A Taste of a Japanese Staple: Ginza Cozy Corner
Founded in 1948 in Ginza, Tokyo, Ginza Cozy Corner is one of Japan’s leading Western confectionery specialists. This year, they are offering a “Cookie Selection” in an original Seven-Eleven exclusive package.
- Product Name: Ginza Cozy Corner Cookie Selection
- Price: ¥702 including tax (approx. $4.70)
- Availability: Nationwide (Japan)
- Content: 8 pieces total (4 varieties of classic cookies)
- Features: An assortment where you can enjoy the buttery aroma and crispy texture unique to a specialty shop.
These high-quality baked goods are perfect for brightening up tea time, whether as a gift for a loved one or as a treat for yourself.
Spring Magic from a Belgian Treasure: Godiva
From the world-beloved premium chocolate brand “Godiva” comes a limited-edition tin featuring a gorgeous, spring-like design.
- Product Name: Godiva Fours Secs & G Cube (5 pieces)
- Price: ¥1,058.40 including tax (approx. $7.10)
- Availability: Nationwide (Japan)
- Content: 2 types of cookies (White/Dark), 2 types of square chocolates (Milk/Dark)
- Features: A luxurious set that allows you to enjoy rich chocolate and light cookies all at once.
Supervised by Executive Chef Yannick Chevallereau, this box is designed to create “moments of ultimate happiness” in daily life.
Tradition Meets Popular Character: Hello Kitty × Bonoir Kyoto
This is a collaboration between Japan’s iconic character “Hello Kitty” and “Bonoir Kyoto,” a shop located near the Ginkaku-ji Temple in Kyoto. It is a special gift that fuses the Japanese spirit of “Wa” (harmony/tradition) with Western sweets.
- Product Name: Hello Kitty × Bonoir Kyoto Matcha Gateau & Chocolat
- Price: ¥993.60 including tax (approx. $6.60)
- Availability: Nationwide (Japan)
- Content: An assortment of Matcha sweets and chocolates
- Features: Limited edition packaging featuring Hello Kitty dressed as a Maiko (apprentice geisha). It offers an authentic taste using Uji Matcha.
The set comes with a gift bag, embodying the Japanese spirit of “Omotenashi” (hospitality).
Sophisticated Spring Scents from Shirokane, Tokyo: La Maison Shirokane
Based in Shirokane, Tokyo—an area known as an upscale residential district—”La Maison Shirokane” is a brand that proposes “high-quality casual” treats using seasonal ingredients.
- Product Name: La Maison Shirokane Chocolat & Strawberry Cheesecake
- Price: ¥1,274.40 including tax (approx. $8.50)
- Availability: Nationwide (Japan)
- Content: Amaou Strawberry chocolates, strawberry cheesecake, and more
- Features: Lavishly uses “Amao,” a premium brand of strawberries from Fukuoka Prefecture. The vibrant pink appearance brings a sense of spring.
These are sophisticated sweets for adults, born from an uncompromising selection of ingredients.
Master Craftsmanship Conveying Feelings: Mary Chocolate
Founded in Tokyo in 1950, Mary Chocolate is one of the pioneers who spread Valentine’s Day culture in Japan. They have prepared a collection of jewel-like chocolates that showcase the skills of their artisans.
- Product Name: Mary Chocolate Assortiment de Chocolat (6 pieces)
- Price: ¥1,026 including tax (approx. $6.80)
- Availability: Nationwide (Japan)
- Content: 6 chocolates with different flavors
- Features: A traditional chocolate set that allows you to compare a variety of flavors in one box.
The brand’s philosophy of “delivering the giver’s feelings” is infused into the elegant packaging and delicate flavors.
Proven Quality Nurtured by Kobe’s History: Morozoff
Starting as a chocolate shop in Kobe, Hyogo Prefecture, Morozoff is a long-established brand that has shaped the history of Valentine’s gifts in Japan.
- Product Name: Morozoff Cookie Assortment
- Price: ¥1,368.36 including tax (approx. $1.00)
- Availability: Nationwide (Japan)
- Content: Vanilla cookies & Milk chocolate, Strawberry cookies & White chocolate
- Features: Characterized by the harmony of crispy cookies and smooth chocolate. It offers a consistent deliciousness that embodies “Japan Quality.”
Morozoff’s cookies have been loved for many years and provide a sense of security, making them a well-received gift for anyone.
Supervised by a Legend of the Japanese Chocolate World: Theobroma Collection
This “Theobroma Collection” was specially created for Seven-Eleven by Chef Koji Tsuchiya, who continues to lead the Japanese chocolatier industry.
- Product Name: Theobroma Collection Chocolat (6 pieces)
- Price: ¥1,144.80 including tax (approx. $7.60)
- Availability: Nationwide (Japan)
- Content: 6 flavors of chocolates and ganache
- Features: An artistic box by Chef Tsuchiya, who has won numerous gold medals at the world’s largest chocolate festival, “Salon du Chocolat” in Paris.
Each piece, made with a meticulous focus on ingredient combinations, provides surprise and emotion in every bite.
The Joy of Choosing at Seven-Eleven for White Day 2026
The products introduced here are just a small part of the lineup available at Seven-Eleven. Each brand offers many other attractive sweets.
These White Day gifts are available for a limited time only. While they are sold at stores nationwide, please note that some items may not be available at all locations or may sell out. If you find an item you like, be sure to visit your local Seven-Eleven soon.
Why not enjoy the colors of this special season through high-quality Japanese konbini (convenience store) sweets?
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