Japanese convenience stores (locally known as “Konbini”) are gaining global attention not just for their food, but also as places to find high-quality cosmetics. The makeup brand “hana by hince,” exclusive to FamilyMart, has reached its first anniversary since its launch. To celebrate, long-awaited new products will be released sequentially at approximately 16,400 FamilyMart stores across Japan starting March 13, 2026.
The big news this time is the introduction of the brand’s first-ever eyebrow pencil. This addition makes it possible to complete a “full makeup” look—from base makeup to point makeup—using only items from “hana by hince.” Furthermore, three new trend-conscious spring colors will be released for the popular “Water Gloss Tint” lip items.
“hince” Quality and Convenience Available at Japanese Konbini
“hana by hince” is the sister brand of “hince,” a popular Korean makeup brand known for its sophisticated aesthetic. While maintaining the high quality of “hince,” the brand’s main feature is its affordable prices (puchipra) and portable mini-sizes, available at the accessible location of Japanese FamilyMart stores.
The compact size (approx. 10cm/4 inches), which fits easily into a pouch, is extremely convenient for touch-ups on the go. It also meets the needs of travelers and cosmetic fans who want to “try out the latest trend colors in small amounts.” A year after its birth, the lineup has expanded further, evolving into a presence that adds even more richness to daily makeup routines.
Draw Delicate Brows Effortlessly! The Brand’s First “Skinny Fit Eyebrow”
Eyebrow makeup significantly influences the impression of one’s face. The newly introduced “Skinny Fit Eyebrow” is an item designed with a focus on ease of use and long-lasting color.
- Product Name: Skinny Fit Eyebrow
- Price: 800 yen (880 yen incl. tax / approx. $5.87)
- Release Date: Friday, March 13, 2026
- Availability: FamilyMart stores nationwide in Japan
The standout features of this pencil are its ultra-fine lead and edge shape. It allows for the delicate drawing of individual brow hairs and creates a sharp finish at the tail of the brow. It is easy to create a natural gradient, achieving a look as if your natural brows are beautifully groomed.
The color variations include three shades calculated to match today’s diverse hair colors:
- 01 Light Brown: An ideal tone for bright hair colors or when you want to create a soft impression.
- 02 Medium Brown: A reliable, classic brown that blends well with any hair color.
- 03 Ash Gray: A cool and sophisticated gray that adds a sense of transparency to black or dark hair.
Glass-like Brilliance! New Spring Colors for “Water Gloss Tint”
The “Water Gloss Tint,” which wraps the lips in a moisture-glow film, is a popular lip product supported for its overwhelming glossiness and long-lasting color. The oil components gently protect the lips while maintaining a transparent finish for a long time. Its lightweight, non-sticky feel is perfect for everyday use.
The three new colors joining the lineup this spring are milky, soft neutral colors that reflect the current mood.
- Product Name: Water Gloss Tint
- Price: 900 yen (990 yen incl. tax / approx. $6.60)
- Release Date: Friday, March 13, 2026
- Availability: FamilyMart stores nationwide in Japan
The additional color lineup is as follows:
- 07 Peony: A soft pink like flower petals. It’s a color full of happiness that brightens the complexion.
- 08 Cassis: A mauve pink with a vintage atmosphere. A color that balances maturity and cuteness.
- 09 Mocha: A warm mocha beige. A sophisticated color that is nudie yet provides a healthy glow.
All of these new colors pursue an exquisite “sheer look” that makes you want to pair them with light spring fashion.
Check Out the Latest Spring Makeup at FamilyMart Stores Across Japan
With the release of these new products, the cosmetics corner at FamilyMart will become even more vibrant. By collecting the brand’s items, you can easily enjoy the sophisticated “hince-style” makeup using only Konbini cosmetics.
Since its birth in March 2025, “hana by hince” has been changing the common perception of Japanese convenience store cosmetics. The 1st-anniversary eyebrow pencil and new tint colors are the perfect opportunity to experience its true potential.
This new collection will be available through a network of approximately 16,400 stores nationwide. While release dates may vary by region or store, and some stores may not carry the products, be sure to check them out at a nearby FamilyMart when you visit Japan.
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