As the days grow colder, it’s the season when you crave a warm cup of something to warm you from the inside out. To satisfy your heart and body, a surprising new cup noodle is coming from FamilyMart. On Tuesday, October 14, 2025, the new “FamiMaru Clam and Kimchi Flavored Chigae Udon” will be released under FamilyMart’s private brand, “FamiMaru.” But don’t dismiss it as just another chigae udon. This cup is packed with current trends and the passion of developers in pursuit of deliciousness.
The Birth of a New Era in Umami-Spicy Cup Noodles
The new “FamiMaru Clam and Kimchi Flavored Chigae Udon” will be available from Tuesday, October 14, 2025, at approximately 16,400 FamilyMart stores nationwide. The price is 198 yen (213 yen including tax), making it a delightfully budget-friendly option. This product’s greatest feature is, without a doubt, the “most intense clam umami in FamiMaru history.” The miso-based soup is richly infused with the umami of clams and other seafood, achieving a deep, complex, and lingering flavor that is more than just spicy. The perfect amount of heat and rich umami cling to the chewy udon noodles, creating an addictive taste you’ll want to enjoy again and again.
Why “Umami-Spicy” Now? The World of Cup Noodles Expands to Female Consumers
Have you been seeing the term “umami-spicy” frequently in media and restaurants lately? This umami-spicy boom is also having a major impact on the world of cup noodles. In FamilyMart’s sales rankings from March to August 2025, “Misen Taiwanese Ramen,” known for its umami-spicy flavor, took the top spot, dethroning the long-reigning champion, “Yokohama Iekei Tonkotsu Shoyu Ramen.” This shows that many people are seeking a stimulating and delicious meal.
Even more interesting is the shift in the customer demographic. While cup noodles are generally thought to have a predominantly male fanbase, data shows that for products with “spicy” in their name, women make up about 46% of purchasers. As rising prices lead more women to choose cup noodles for an easy and satisfying meal, this “umami-spicy” taste is attracting a new fan base. The new “Clam and Kimchi Flavored Chigae Udon” is a perfect example of a product that captures this trend and is easy for women to pick up.
An Authentic Flavor That Surprises Even the Experts
Comment from Culinary Researcher Mizuki
Mizuki, a culinary researcher who boasts immense popularity on social media for her “easy, quick, and budget-friendly” recipes, also praises this new product. Mizuki commented, “They claim it has the most intense clam umami in FamiMaru history, and I was amazed at how incredibly rich the clam flavor is.” Furthermore, she rated its high quality, stating, “Being able to enjoy such an authentic, restaurant-quality taste in a simple cup noodle is a fantastic point.” Be sure to experience for yourself this authentic flavor that impresses even the experts.
Endless Ways to Enjoy! Mizuki’s Amazing Arrange Recipes
While the “FamiMaru Clam and Kimchi Flavored Chigae Udon” is perfectly delicious on its own, you can expand your enjoyment even further with arrange recipes created by culinary researcher Mizuki. Here are two delicious arrangements you can easily try at home.
Arrange Recipe ①: Addictive Chigae Udon Fried Rice
A surprisingly inventive recipe where you crush the udon noodles and stir-fry them with rice. The deep flavor of the chigae udon soaks into every single grain of rice, while the aroma of sesame oil and the creaminess of the egg create an addictive taste. Udon and rice make it incredibly filling, so it’s perfect for days when you have a big appetite.
Ingredients (Serves 1-2)
・”FamiMaru Clam and Kimchi Flavored Chigae Udon”… 1 cup
・Water… 170ml
・Beaten egg… 1 egg’s worth
・Hot cooked rice… 150-200g
・Sesame oil… 1/2 tbsp
・Green onions (thinly sliced)… to taste
Instructions
1. Empty the contents of the “FamiMaru Clam and Kimchi Flavored Chigae Udon” into a plastic bag and crush finely with a rolling pin.
2. In a frying pan, add the contents from step ① and water, and stir-fry over medium heat until the water has evaporated.
3. Clear a space in the center of the pan, add the beaten egg, rice, and sesame oil, and stir-fry while breaking them up.
4. Serve in a bowl and top with green onions as desired to finish.
Arrange Recipe ②: Ethnic-Style Chigae Udon with Tomato and Cilantro
This is a super-easy arrangement you can make right in the cup. The acidity of the tomato enhances the clam’s umami, and adding fish sauce and cilantro instantly transforms it into a refreshing, ethnic-style dish. It’s colorful and a great way to get some vegetables in, too.
Ingredients (Serves 1)
・”FamiMaru Clam and Kimchi Flavored Chigae Udon”… 1 cup
・Boiling water… as needed
・Fish sauce… 1 tsp
・Tomato… 1/2
・Cilantro… to taste
Instructions
1. Dice the tomato into small cubes and chop the cilantro to your preferred size.
2. Pour boiling water into the cup noodle up to the inner line and wait for 5 minutes.
3. After 5 minutes, add the fish sauce, mix well, and top with the ingredients from step ① to complete.
Which Is Your Favorite? The FamiMaru Umami-Spicy Lineup
In addition to the new product introduced today, FamilyMart offers a wide variety of attractive umami-spicy cup noodles. For example, the lineup includes the “Umami-Spicy Miso with 6 Kinds of Vegetables” with rich vegetable flavor, the “Rich and Umami-Spicy Tantanmen” where sesame and Szechuan peppercorns whet your appetite, and the “Taiwan Ramen Supervised by Misen Main Store,” which recreates the taste of a famous Nagoya restaurant. A diverse lineup awaits for you to try. It can be fun to find your favorite to match your mood for the day.
This fall, FamilyMart proudly presents “FamiMaru Clam and Kimchi Flavored Chigae Udon.” The harmony created by the most intense clam umami in FamiMaru history and the appetite-stimulating umami-spicy soup is sure to be an unforgettable experience.
The release date is Tuesday, October 14, 2025. First, enjoy the authentic flavor as it is, and then try your hand at the easy arrange recipes. This fall and winter, be sure to pick up this authentic umami-spicy udon that will warm you to the core at your nearest FamilyMart.
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