FamilyMart, one of Japan’s leading major convenience stores (known locally as “konbini”), will launch its first-ever collaboration campaign with the popular professional e-sports team “REJECT” across Japan starting Tuesday, March 24, 2026, at 10:00 AM.
This campaign features three popular VTubers (Virtual YouTubers) from REJECT with a combined social media following of over 1.6 million: “dtto.,” “Amaki Pururu,” and “Tooko.”
Limited-edition merchandise will be available through “Famima Online,” a digital commerce service for pre-orders, and “Famima Print,” a service that allows customers to easily purchase prints via multipurpose copiers inside Japanese stores. Additionally, a multi-sensory experience unique to Japanese convenience stores will be offered, including special video broadcasts on “FamilyMartVision” large-scale in-store digital signage.
Three Popular VTubers Unite! It All Started with a Passionate Love for “Famichiki”
The primary reason this unique collaboration became a reality is the intense love for “Famichiki” held by REJECT’s own dtto.
Famichiki is FamilyMart Japan’s signature boneless fried chicken and a flagship product loved by countless fans. dtto. has long proclaimed her love for Famichiki on social media and even used Famichiki-related merchandise in her private life. Upon hearing of her enthusiasm, a FamilyMart representative reached out, and this project began.
The main visual was specially drawn by the popular illustrator Kaitsuburi. Based on the theme of “students in school uniforms” to evoke a sense of Japanese culture, the collection includes a group shot of the three members and solo shots highlighting their individual personalities. A wide lineup of premium items featuring these illustrations—available nowhere else—has been prepared.
Famima Online Exclusive! Deluxe Made-to-Order Merchandise Lineup
Famima Online will sell T-shirts and acrylic goods sets as limited-time, made-to-order items (produced only after an order is placed). Since these items will be difficult to obtain once the pre-order period ends, checking the dates early is crucial.
REJECT X FamilyMart T-shirt (Black)
A stylish black T-shirt featuring the limited-edition illustration prominently designed on the back.
- Price: 6,818 yen (7,500 yen including tax / Approx. $49.50)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Limited illustration T-shirt by popular illustrator Kaitsuburi
- Size: One Size
REJECT X FamilyMart T-shirt (White)
A clean white T-shirt that makes the vibrant colors of the illustration pop.
- Price: 6,818 yen (7,500 yen including tax / Approx. $49.50)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Limited illustration T-shirt by popular illustrator Kaitsuburi
- Size: One Size
dtto. X FamilyMart School Uniform Acrylic Goods Set
An acrylic stand and acrylic keychain set featuring the Famichiki-loving dtto. in her school uniform. Acrylic stands are highly popular collectibles in Japan, designed to be displayed on desks or tables.
- Price: 2,909 yen (3,200 yen including tax / Approx. $21.12)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Limited acrylic keychain and acrylic stand set
- Size (Acrylic Stand): Main Body Approx. W78 x H145mm (~3.07 x 5.71 inches), Base Approx. W70 x H70mm (~2.76 x 2.76 inches)
- Size (Acrylic Keychain): Approx. W86 x H54mm (~3.39 x 2.13 inches)
Amaki Pururu X FamilyMart School Uniform Acrylic Goods Set
The popular VTuber Amaki Pururu, known for her unique talk style, is now available as an acrylic goods set in a neat school uniform.
- Price: 2,909 yen (3,200 yen including tax / Approx. $21.12)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Limited acrylic keychain and acrylic stand set
- Size (Acrylic Stand): Main Body Approx. W78 x H145mm (~3.07 x 5.71 inches), Base Approx. W70 x H70mm (~2.76 x 2.76 inches)
- Size (Acrylic Keychain): Approx. W86 x H54mm (~3.39 x 2.13 inches)
Tooko X FamilyMart School Uniform Acrylic Goods Set
A student uniform illustration set for Tooko, known as the “clumsy invader humanoid.” Her soothing atmosphere matches the uniform perfectly.
- Price: 2,909 yen (3,200 yen including tax / Approx. $21.12)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Limited acrylic keychain and acrylic stand set
- Size (Acrylic Stand): Main Body Approx. W78 x H145mm (~3.07 x 5.71 inches), Base Approx. W70 x H70mm (~2.76 x 2.76 inches)
- Size (Acrylic Keychain): Approx. W86 x H54mm (~3.39 x 2.13 inches)
dtto. X FamilyMart Cheki-style Card & Badge Set
A set featuring a card designed to look like a “Cheki” (instant photo)—a popular format in Japanese subculture—and a tin badge.
- Price: 2,091 yen (2,300 yen including tax / Approx. $15.18)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Set of Cheki-style card and tin badge
- Size (Cheki-style Card): Approx. W54 x H85mm (~2.13 x 3.35 inches)
- Size (Badge): Diameter Approx. 57mm (~2.24 inches)
Amaki Pururu X FamilyMart Cheki-style Card & Badge Set
A set including a tin badge and a Cheki-style card featuring Amaki Pururu’s signature bright smile.
- Price: 2,091 yen (2,300 yen including tax / Approx. $15.18)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Set of Cheki-style card and tin badge
- Size (Cheki-style Card): Approx. W54 x H85mm (~2.13 x 3.35 inches)
- Size (Badge): Diameter Approx. 57mm (~2.24 inches)
Tooko X FamilyMart Cheki-style Card & Badge Set
This set allows fans to enjoy Tooko’s gentle expression in card and badge form.
- Price: 2,091 yen (2,300 yen including tax / Approx. $15.18)
- Pre-order Period: March 24, 2026 (Tue) 10:00 – April 6, 2026 (Mon) 23:59
- Pickup Period: July 17, 2026 (Fri) – July 30, 2026 (Thu)
- Contents: Set of Cheki-style card and tin badge
- Size (Cheki-style Card): Approx. W54 x H85mm (~2.13 x 3.35 inches)
- Size (Badge): Diameter Approx. 57mm (~2.24 inches)
REJECT × FamilyMart | Famima Online 🇯🇵
Buyer Benefit: A Delicious Experience with 100 Yen Off Famichiki!
To celebrate this collaboration, a special benefit has been prepared for those who purchase eligible products on Famima Online.
For each item purchased, customers will receive one electronic coupon for 100 yen off (~$0.66) “Famichiki (Boneless).” This coupon is scheduled to be issued on April 21, 2026 (Tue) within “FamiPay,” FamilyMart’s dedicated smartphone app.
The coupon can be used from April 21, 2026 (Tue) to May 4, 2026 (Mon). It is the perfect chance to taste the authentic Famichiki that dtto. loves at a discounted price. Please note that purchases made via “Famima Print” (introduced next) are not eligible for this coupon.
In-Store Turned Live Venue? Limited Videos Broadcast on “FamilyMartVision”
Starting March 24 (Tue), original videos featuring the three VTubers will be broadcast on “FamilyMartVision,” the large-scale digital signage installed in FamilyMart stores across Japan.
In this video, Amaki Pururu’s popular original song “Stanmi ni Naritai” is used in a specially re-recorded version to commemorate this collaboration. The storefronts of Japanese convenience stores will transform into a lively space filled with visual and audio entertainment.
Famima Print: Instant Limited Bromides & Stickers
The “multipurpose copiers” located in FamilyMart stores across Japan will also offer “Famima Print,” a service where you can instantly print limited-edition illustrations without a pre-order.
Kaitsuburi-sensei Group Illustration
A limited-edition visual featuring all three members by the popular illustrator. You can choose between a photo-like “bromide” or a “sticker” type that can be applied anywhere.
- Price (Bromide): L size 300 yen, 2L size 500 yen (including tax / Approx. $1.98 / $3.30)
- Price (Sticker): L size 400 yen, 2L size 600 yen (including tax / Approx. $2.64 / $3.96)
- Sales Period: March 24, 2026 (Tue) 10:00 – July 31, 2026 (Fri) 23:59
- Sales Method: Selectable design
School Uniform Style Group Illustration
A group visual featuring the three members in their refreshing school uniforms.
- Price (Bromide): L size 300 yen, 2L size 500 yen (including tax / Approx. $1.98 / $3.30)
- Price (Sticker): L size 400 yen, 2L size 600 yen (including tax / Approx. $2.64 / $3.96)
- Sales Period: March 24, 2026 (Tue) 10:00 – July 31, 2026 (Fri) 23:59
- Sales Method: Selectable design
dtto. Random Bromide & Sticker
A random print featuring dtto.’s solo shots. This follows a “random format” where you don’t know which one you’ll get. If you are lucky, you might even get an ultra-rare version with her signature in gold foil.
- Price (Bromide): L size 300 yen, 2L size 500 yen (including tax / Approx. $1.98 / $3.30)
- Price (Sticker): L size 400 yen, 2L size 600 yen (including tax / Approx. $2.64 / $3.96)
- Sales Period: March 24, 2026 (Tue) 10:00 – July 31, 2026 (Fri) 23:59
- Sales Method: Random
Amaki Pururu Random Bromide & Sticker
The solo shot version for Amaki Pururu. Ultra-rare gold foil signed designs are also randomly included.
- Price (Bromide): L size 300 yen, 2L size 500 yen (including tax / Approx. $1.98 / $3.30)
- Price (Sticker): L size 400 yen, 2L size 600 yen (including tax / Approx. $2.64 / $3.96)
- Sales Period: March 24, 2026 (Tue) 10:00 – July 31, 2026 (Fri) 23:59
- Sales Method: Random
Tooko Random Bromide & Sticker
A random print packed with Tooko’s charm. It is part of the fun to try and collect the rare gold foil signed versions.
- Price (Bromide): L size 300 yen, 2L size 500 yen (including tax / Approx. $1.98 / $3.30)
- Price (Sticker): L size 400 yen, 2L size 600 yen (including tax / Approx. $2.64 / $3.96)
- Sales Period: March 24, 2026 (Tue) 10:00 – July 31, 2026 (Fri) 23:59
- Sales Method: Random
Profiles: Pro E-sports Team “REJECT” and Featured VTubers
What is the Pro E-sports Team “REJECT”?
One of Japan’s leading professional e-sports teams. With the mission of “EMPOWER GAMING LIFE,” they not only pursue overwhelming strength in the competitive scene but also lead Japanese gaming culture in various ways, including VTuber management and gaming gear development.
dtto.
A trilingual VTuber from Thailand, she is known for the gap between her crystal-clear singing voice and her sharp gameplay in FPS games. Active globally using multiple languages, her “Famichiki love” was the catalyst for this FamilyMart collaboration.
Amaki Pururu
A VTuber characterized by high-tension “machine-gun” talk and a unique voice. Affectionately known as “Pussan,” she delivers energy to her viewers with her bright and positive character. The collaboration video’s song is also one of her major highlights.
URS-No.1005 (Tooko)
A “clumsy invader” humanoid VTuber who came to Earth with plans for world conquest from space. She is supported for her relaxed, soothing streaming style and her charm in turning in-game troubles into laughter.
Experience Japanese Konbini Culture! Get Your Limited-Edition Goods
This campaign kicks off simultaneously across Japan on Tuesday, March 24, 2026. While the made-to-order sales on Famima Online are for a limited time, travelers can easily experience this world through Famima Print or the in-store digital signage videos.
Be sure to experience this unique project, born from a love for Famichiki, at FamilyMart stores throughout Japan.
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