Japanese convenience stores (Konbini) are known worldwide for their high quality. In particular, the “Hot Snacks” sold in the heated cases next to the register are popular as a quick, delicious, and quintessential Japanese soul food.
From “FamilyMart,” which operates approximately 16,400 stores across Japan, a legendary hot snack is making a comeback. Starting Tuesday, February 10, 2026, “Rich Cheese in Famichiki” and “Rich Cheese in Crispy Chicken” will be released in limited quantities.
What is the King of Snacks “Famichiki” with 2.5 Billion Served?
FamilyMart’s signature product, “Famichiki,” is a boneless, tender fried chicken. As of December 2025, cumulative sales have surpassed 2.5 billion units, making it the best-selling item among all FamilyMart products.
The “Rich Cheese in Famichiki” being released this time first appeared in 2021. When it was re-released in February 2025, it recorded the highest first-week sales in the history of the Famichiki series. This product, which left a strong impression on fans, is returning with further evolution.
Umami Boosted with Aged Cheddar Cheese
The biggest point of this renewal is the “richness of the cheese.” The proportion of aged cheddar cheese used in the cheese sauce inside has been increased compared to previous models.
From the very first bite, the depth and aroma of the cheese spread throughout your mouth. The sense of unity created by the intertwining of Famichiki’s characteristic juicy chicken overflowing with meat juices and the cheese sauce melting from the heat is a special experience unique to this product.
“Rich Cheese in Crispy Chicken” with a Fun Texture Also Released
“Rich Cheese in Crispy Chicken” will be released simultaneously with “Rich Cheese in Famichiki.” This uses chicken breast meat and features a refreshing meat quality and a hard, crunchy batter (Crispy) texture.
By blending three types of cheese, a deep richness and smooth mouthfeel have been achieved. You can enjoy the contrast in texture between the crunch of the batter and the smooth cheese sauce inside.
- If you prioritize juiciness: Famichiki
- If you prioritize distinct texture and a snack-like feel: Crispy Chicken
It is a lineup you can choose according to your preference.
Product Details
Details of the two products to be released are as follows.
Rich Cheese in Famichiki
- Price: 239 JPY (258 JPY incl. tax / approx. $1.70 USD)
- Release Date: Tuesday, February 10, 2026
- Sales Region: Nationwide Japan
- Features: The ratio of aged cheddar cheese has been increased, evolving it into a richer flavor. You can directly feel the umami of the juicy meat and the depth of the cheese.
Rich Cheese in Crispy Chicken
- Price: 184 JPY (198 JPY incl. tax / approx. $1.30 USD)
- Release Date: Tuesday, February 10, 2026
- Sales Region: Nationwide Japan
- Features: Using three types of cheese, this product expresses a rich depth and a melting texture. Enjoy the textural difference with the crispy batter.
New TV Commercial Featuring Famous Japanese Talent
To coincide with the product launch, a new TV commercial titled “Rich Cheese in Famichiki: Cheese Trip” will air nationwide in Japan starting Tuesday, February 10, 2026. It stars popular talent Rikako Yagi. The CM expresses the rich worldview of the renewed cheese.
Two Campaigns to Enjoy Savings
In Japan, valuable campaigns utilizing apps and SNS are frequently held in conjunction with new product launches at convenience stores.
“Crispy Chicken” Effectively Free with App Payment
This is a campaign for users of FamilyMart’s official app “FamiPay.” If you purchase a target product (“Rich Cheese in Famichiki” or “Rich Cheese in Crispy Chicken”) via app payment during the period, you will receive a free redemption coupon for “Crispy Chicken (Plain)” at a later date.
It is effectively a “Buy 1 Get 1 Free” style mechanism where buying one new item gets you one standard item.
- Purchase Period: Tuesday, Feb 10, 2026 – Monday, Feb 16, 2026
- Coupon Redemption Period: Tuesday, Feb 17, 2026 – Monday, Feb 23, 2026
Win Discount Coupons on X (formerly Twitter)
On the FamilyMart official X account ( @famima_now 🇯🇵 ), a campaign will be held where you can win coupons via lottery.
If you follow the official account and send a reply to the target post with the specified hashtag, 50,000 people will be selected by lottery to win a 100 JPY discount (approx. $0.65 USD off) coupon for “Rich Cheese in Famichiki.”
- Campaign Period: Tuesday, Feb 10, 2026, 8:30 – Monday, Feb 16, 2026, 23:59
With the keyword “Even Tastier,” FamilyMart is launching this “Rich Cheese in Famichiki” by further improving upon its biggest hit in history. When you visit Japan, please stop by a nearby FamilyMart and experience the evolution of Japanese Konbini hot snacks.
It’s definitely delicious this year too. “Rich Cheese in Famichiki” | Campaign | FamilyMart 🇯🇵
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