Japan’s convenience stores, commonly known as “Konbini,” aren’t just convenient shops—they’re also renowned as treasure troves of gourmet treats, introducing high-quality new sweets almost weekly. FamilyMart, a key player in Japan’s convenience store art scene, has now unveiled an exceptionally unique item.Today, January 15th, is celebrated in Japan as “Strawberry Day” because the numbers can be read as “ii (1) ichi (1) go (5)” – a play on words for “good (1) one (1) five (5)”. To mark this special day, they’ve announced a “cushion” that’s essentially a giant version of their popular strawberry crepe. This dreamy item, which satisfies both appetite and comfort (?), is “not edible but huggable”. A campaign has started where you can win one through a lottery.
Mochitto Texture Strawberry Crepe-Shaped Cushion
Only two lucky winners will get their hands on the “Sticky-Soft Texture Strawberry Crepe-Shaped Cushion,” which recreates the unique texture that has captivated Japanese sweets fans. The “Mochitto” in the product name describes a soft, springy texture reminiscent of Japanese mochi (rice cake). FamilyMart’s crepes are known for this “mochi-mochi” (sticky-soft) batter, and now that texture has been recreated into a huggable cushion.
Imagine this: coming home from work or school, sitting on your sofa, and having this giant crepe against your back or cradled in your arms. The vibrant strawberry red, creamy white, and golden crepe hues make it a pop of color in any room. Since it’s not a mass-produced item but a limited edition created solely for this campaign, its rarity is immeasurable.
Campaign Period
This unique campaign runs for an extremely short time. It starts at 8:00 AM on Thursday, January 15, 2026, and ends at 11:59 PM on Monday, January 19, 2026. With only five days, it’s a short-term battle, and Japanese fans are already buzzing with excitement.
3-Step Entry Process
Participation is simple, requiring just three steps for anyone with an X (formerly Twitter) account. First, follow the @famima_now. Since Japanese convenience store news often originates here, it’s worth following if you’re interested in Japanese culture. Next, repost the campaign-eligible post. That’s essentially all you need to do to enter.
For enthusiastic fans wanting to boost their chances, a third step is available. Reply to the designated post using the hashtag “#ファミマのいちごはいいいちご”. This hashtag means “FamilyMart’s strawberries are good strawberries” and is a Japanese phrase with a nice rhythm when spoken aloud. Many fans are posting this as a way to show their support for the official account’s enthusiasm.
Winner Announcement and Prize Shipping
The fateful winner announcement is scheduled for late January 2026. Winners will be notified via X DM (Direct Message). Therefore, if you have blocked notifications from accounts you don’t follow, you need to review your settings. Prize shipping is planned for early February 2026, the season when Japanese strawberries are at their most delicious.
Important Considerations When Entering
To ensure your entry isn’t wasted, please note the following: Accounts set to private (locked) or configured to block DMs will be ineligible for the draw.Also, please do not unfollow or delete your repost until you receive the winner notification. Naturally, entries using multiple accounts or fake accounts are prohibited; we ask that you try your luck fairly and squarely. Please note that prize shipping is limited to addresses within Japan. If you live overseas, you might enjoy sharing this news with friends in Japan.
Enjoy “Japanese Strawberry” Culture This Winter
This campaign, timed for “Strawberry Day,” clearly shows how confident FamilyMart is in its strawberry products. While only two lucky winners will get the cushions, riding the wave of this festive excitement to actually buy strawberry sweets at a Japanese convenience store could be a fun experience. Imagine the taste of authentic crepes while dreaming of a giant cushion. Through this “all-strawberry” experience, feel the unique culture of Japanese convenience stores.
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