Ministop, one of Japan’s major convenience store chains, is hosting a limited-time “Strawberry Fair.” The event runs from Friday, January 9, 2026, to Monday, January 26, 2026.This fair will feature over 9 new sweets and bread items lavishly using seasonal strawberries. Combined with existing popular items, Ministop stores nationwide will be filled with the sweet and tangy charm of strawberries.
This fair is more than just a product sales event. A special campaign offering luxurious prizes will run simultaneously. This event symbolizes Ministop’s pursuit of “deliciousness” and “convenience.”It promises to be an unmissable festival not only for those who love sweets and strawberries, but also for anyone interested in Japanese food culture.
Receipts Become Entry Tickets! Special Campaign to Win a Japanese “Strawberry Picking Experience”
A particular highlight of this fair is the entry campaign using your purchase receipt. Campaigns (lotteries) of this format are common in Japan.
Spend ¥800 or more (tax included) in a single transaction on eligible items, and you’ll get a chance to win fantastic prizes.
To enter, simply access the campaign site via the QR code printed on your receipt and upload an image of the receipt. The entry period runs from Friday, January 9th to Tuesday, January 27th.
Prizes are available in two courses.
Course A offers a pair of invitation tickets for a “strawberry picking experience” where you can harvest seasonal strawberries yourself (10 pairs, 20 people). Strawberry picking is a popular winter-to-spring leisure activity in Japan. The ultimate experience of tasting fresh strawberries right there awaits.
Course B offers an “assortment of strawberry-based sweets” to 20 winners. What you receive is a delightful surprise. Selected by Ministop, who knows Japanese strawberries inside out, these sweets won’t disappoint.
January 6th Release: Enchanting Strawberry Products Kick Off the Fair
Strawberry Sandwich
Fruit sandwiches are uniquely popular items in Japanese cafes and convenience stores. The “Strawberry Sandwich” is truly a prime example of this trend.
Release Date: Tuesday, January 6, 2026
Price: 468 yen (505.44 yen including tax)
Features: Large, juicy strawberries are sandwiched between custard-flavored cream and whipped cream. The richness of the custard and the light sweetness of the whipped cream perfectly complement the sweet-tart flavor of the strawberries. This satisfying treat works well as either lunch or dessert.
Strawberry Cream Puff
A must-try for cream puff lovers. Enjoy authentic flavor at an affordable price.
Release Date: Tuesday, January 6, 2026
Price: ¥158 (¥170.64 including tax)
Features: The secret to this cream puff’s deliciousness lies in its two types of cream.One is a milky whipped cream made with Hokkaido fresh cream. The other is a custard cream blended with strawberry sauce. These harmonize perfectly within the crispy choux pastry.
Strawberry & Condensed Milk Roll Bread
This sweet bread is perfect for breakfast or a snack. The combination of strawberries and condensed milk (sweetened condensed milk) is a classic pairing that has long been beloved in Japan.
Release Date: Tuesday, January 6, 2026
Price: 148 yen (159.84 yen including tax)
Features: Soft white roll bread filled with whipped cream containing puree from Fukuoka Prefecture’s famous brand strawberry “Amaou” and milky condensed milk whipped cream. The rich sweet aroma of “Amaou” perfectly complements the sweetness of the condensed milk.
Moist Strawberry Roll Cake
In Japanese sweets, a “moist” texture is highly prized. This roll cake is a creation that pursues precisely that texture.
Release Date: January 6, 2026 (Tuesday)
Price: ¥158 (¥170.64 including tax)
Features: Characterized by a fine-textured sponge cake that melts softly in your mouth. Inside, it’s filled with a fragrant cream made using jam from Fukuoka Prefecture’s “Amaou” strawberries. Perfect to enjoy with tea or coffee.
Moist Double Cream Bread – Miyagi Strawberry & Whip
This product is a regionally limited bread sold exclusively in Japan’s Tohoku region. Using local specialty products is a common practice in Japanese product development.
Release Date: January 6, 2026 (Tuesday)
Price: ¥148 (¥159.84 including tax)
Sales Area: Tohoku Region
Features: Its main feature is a strawberry cream containing fruit pieces, made with Miyagi Prefecture strawberries. This special cream and whipped cream are injected into the moist bread dough. The texture of the fruit pieces adds a nice accent.
January 13 Release: The Wave of Strawberry Sweets Continues
Strawberry Tiramisu (Strawberry Tiramisu)
This seasonal cup dessert is a Japanese-style adaptation of the popular Italian dessert “tiramisu,” featuring strawberries.
Release Date: Tuesday, January 13, 2026
Price: ¥328 (¥354.24 including tax)
Features: Layers of strawberry tiramisu mousse, whipped cream made with Hokkaido mascarpone cheese, and strawberry syrup create a beautiful composition. The rich flavor perfectly blends the smooth, deep richness of the mousse with the sweet and tangy taste of strawberries.
Happy Crepe – Condensed Milk & Strawberry
This is the latest addition to Ministop’s popular “Happy Crepe” series. Japanese crepes are often characterized by their chewy, mochi-like texture.
Release Date: January 13, 2026 (Tuesday)
Price: ¥218 (¥235.44 including tax)
Features: A chewy crepe wraps around a filling of condensed milk mousse and pure fresh cream. Sweet and tangy strawberry sauce and condensed milk sauce are added, creating a complex and deep flavor.
Strawberry Choco! Choco! Choco! Choco! Choco!
This sweet bread makes a strong impression just with its unique product name.
Release Date: January 13, 2026 (Tuesday)
Price: ¥148 (¥159.84 including tax)
Sales Region: Kanto, Tokai, Kinki, Shikoku, Kyushu
Features: A bread dough folded with strawberry condensed milk-flavored sheets, filled with cream containing puree from Tochigi Prefecture’s brand strawberry “Tochiaika”. Finished with cube-shaped strawberry chocolate toppings. True to its name, it fully delivers the appeal of strawberries and chocolate.
Strawberry Marble Sandwich
A cake sandwich that catches the eye with its adorable appearance.
Release Date: January 13, 2026 (Tuesday)
Price: ¥158 (¥170.64 including tax)
Features: A fluffy sponge cake with a beautiful pink and white marble pattern. Sandwiched between layers of gently sweet milk cream and fruity strawberry jam, it offers a simple, nostalgic flavor.
Popular Strawberry Items Currently Available to Enhance the Fair
Not only new items, but also popular staple products already on sale will liven up the fair.
Benihoppe Strawberry Parfait / Tokumori Strawberry Parfait
These parfaits are representative of Ministop’s in-store prepared sweets. “Benihoppe” is a Japanese strawberry brand known for its excellent balance of sweetness and tartness.”Tokumori” means “extra large,” and this is a luxurious version topped with twice the usual amount of strawberries.
Strawberry Drinking Yogurt 180g
This is a drink that lets you enjoy strawberries conveniently. The content is 180g (approx. 6.35 oz).In health-conscious Japan, products containing live bifidobacteria that reach the intestines are popular. It includes chunks of strawberry pulp for added satisfaction.
Mixed Berries
This product is sold in the frozen section. It’s a mix of three berries: strawberries, blueberries, and raspberries. It’s convenient for making smoothies at home or as a yogurt topping.
Strawberry Milk Monaka
“Monaka” is a traditional Japanese treat featuring a thin shell made from glutinous rice, sandwiching sweet bean paste or ice cream. This product features a milky strawberry milk ice cream sandwiched between crispy monaka shells.
Ice Bar Like a Strawberry Parfait
This product recreates the flavor of the popular “Strawberry Parfait” made in-store as a convenient ice bar. It features a three-layer structure of soft-serve style ice cream, condensed milk, and strawberry ice cream, meticulously crafted to even capture the texture of strawberry seeds.
Enjoy Japan’s Strawberry Season at Ministop!
Ministop’s “Strawberry Fair” is a true celebration for strawberry lovers, offering everything from new creations to classics to enjoy the charm of strawberries from every angle.
If you ever have the chance to visit Japan, be sure to stop by your nearest Ministop. And when you shop, don’t forget to take your receipt—why not try your luck at winning a chance to experience Japanese strawberry picking?
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